Question Of The Day: Who Will Win The Luxury Compact Crossover Sales Race?

Derek Kreindler
by Derek Kreindler
question of the day who will win the luxury compact crossover sales race

With pricing for the Audi Q3 and Mercedes-Benz GLA announced, the fight for the luxury compact crossover sales crown is officially on. It’s going to be the most important battle of the year for the luxury car market.

Crossovers are, without a doubt, the hottest sales segment right now, and one of the most profitable segments for OEMs. Take some normal car underpinnings, add a bit of cladding, a higher ride height and a two-box body and all of a sudden, you can charge a hefty premium over what you’d normally have to sell a sedan for. And what better way to lower your CAFE rating than to sell a ton of “light trucks” that get the kind of fuel economy that you’d normally find in a compact or mid-size car? These little trucklets/wagonlets are going to float the ability of the German brands to keep making AMG, M and RS cars by keeping things kosher with the Feds. Remember that when you bemoan the lack of wagons on sale today.

Audi’s Q3 starts at $33,325, versus $29,900 for an A3[s], though the Q3,[/s] [s]unlike the A3, does come standard with AWD [/s]. The Q3 is front-drive, but it does have a 2.0T engine, unlike the A3’s 1.8T mill. A Mercedes-Benz GLA starts at $32,225 for a front-drive model versus $29,900 for a front-drive CLA. The one wildcard is the BMW X1, which is both rear-wheel drive and $30,900, making it the cheapest BMW in the entire model range.

I’m going to put my money on the Q3 taking the crown, just because Audi is very much the brand of the moment. This segment is a fickle, fashion-driven one, and products live and die by how cool they are. The Audi A3 quickly toppled the Mercedes-Benz CLA from the small sedan sales charts, and this won’t be any different.

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  • Loki Loki on Jul 30, 2014

    Not even a single mention of the Lincoln MKC? It competes in this segment too...

    • Hreardon Hreardon on Jul 30, 2014

      Loki - Great point. We drove past a Lincoln dealer the other day and they had a beautiful white MKC out front that immediately caught my wife's eye. I think there's a lot of potential with that model if Lincoln markets it correctly. That said, it shows you how little brand awareness they have that the MKC hasn't once come up in this conversation....

  • FreedMike FreedMike on Jul 30, 2014

    My money's on Lexus.

  • FreedMike Bicyclists.
  • FreedMike But will it have a badge?And maybe I don’t understand this whole truck thing, but isn’t 430 hp out of 7.3 liters a bit low? That’s not a whole lot better than the Coyote engine in the Mustang. I don’t see that as a selling point.
  • Goatshadow My favorite Lambo ever. It's gorgeous..
  • DenverMike Column shifter in all trims? Thank god someone is listening. The console shifter is just the stupidest thing ever. Frick just make the whole area useful utility. Luxury means something different in trucks. Definitely removable and I’ll make my own work station.
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