QOTD: Subaru BRZ Will Live To Fight Another Generation, Says Fuji Heavy Boss

Derek Kreindler
by Derek Kreindler
qotd subaru brz will live to fight another generation says fuji heavy boss

“If I were to be told that, I’d pass out…It’s not going to be just one generation.”

-Fuji Heavy Industries President Yasuyuki Yoshinaga

Automotive News is reporting that the head of Fuji Heavy Industries, parent company of Subaru, is denying reports that the Toyobaru twins will last one generation.

But as AN reports, Fuji Heavy boss Yasuyuki Yoshinaga has only said that Toyota and Subaru will work on a successor. If Toyota doesn’t want to proceed with Subaru, then Fuji won’t have enough volume to build a second generation car. I’d say that the matter is far from settled right now.

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6 of 28 comments
  • Flybrian Flybrian on Jul 07, 2014

    I simply restate that... A) What does Subaru bring to the table in this car? Also, this is an aberration to the Subaru portfolio and not only makes no sense but has no place. Subaru is on a tear right now and doesn't need this bathtub chained around its ankle. B) Toyota should've dumped a stock DOHC VVT 4-cylinder in it, called it the Celica, lux'd it up for the middle-aged boomer set, and birthed a convertible that would both retail and daily rental dump in enough volume to ensure the interwebz fanbois who cry NUH UH THIS IS WAAAAY ENOUGH POWER CAN'T WAIT TO BUY 1 USED ON CRAIGSLIST IN SEVEN YRS!!!!1 that there would be a second generation. C) This car already exists with a following and for cheaper and with a sunroof and a useful liftback - its called the tC. And yes, Virginia, to the great unwashed out there, they ARE the same car. D) Why does Scion exist again? This car was done before it started.

    • See 1 previous
    • Tosh Tosh on Jul 11, 2014

      A) Subaru brought the boxer engine. And that alone kills the whole deal for me. What Toyota fan wants a competitor's complex and strange-sounding boxer engine? Only a Subie tuner could like this combo...

  • Eggsalad Eggsalad on Jul 07, 2014

    I drive a Scion, an xB1. I don't know why this car exists. For Subaru, it takes away their right to say "All of our cars have all-wheel drive." For Scion, it does nothing to extend the brand, except into higher-price territory, which wasn't the point of Scion. If the rumors are true about Scion bringing out a couple of new, interesting models, the brand might have a future. Right now, Scion sells two seven-year-old cars, a smart car wannabe, a mildly interesting hatch, and a Subaru-engined... something.

  • WRC555 WRC555 on Jul 10, 2014

    Make a sub-$20K Corolla XRS hatch with 190 HP/161 TQ and Mazda 3 level handling. Stop this ridiculous Scion branding and over the top '86 sports car marketing.

  • Ambulancechaser Ambulancechaser on Jul 10, 2014

    I really wanted to like it. I liked the idea. I liked the look. I liked the price. Hell, at 6'4" I even fit. But when I drove it, it was...slow. Nevermind. Mustang GT then...