By on July 7, 2014


“If I were to be told that, I’d pass out…It’s not going to be just one generation.”

-Fuji Heavy Industries President Yasuyuki Yoshinaga

Automotive News is reporting that the head of Fuji Heavy Industries, parent company of Subaru, is denying reports that the Toyobaru twins will last one generation.

But as AN reports, Fuji Heavy boss Yasuyuki Yoshinaga has only said that Toyota and Subaru will work on a successor. If Toyota doesn’t want to proceed with Subaru, then Fuji won’t have enough volume to build a second generation car. I’d say that the matter is far from settled right now.

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28 Comments on “QOTD: Subaru BRZ Will Live To Fight Another Generation, Says Fuji Heavy Boss...”

  • avatar

    Just put it out of its misery.

    It has been a sales flop (globally) by Toyota standards and admission.

    The package they built apparently won’t accommodate any optional, currently available power plants in either the Toyota or the Subaru garage (seriously, what were they thinking), and the car is over priced.

    It was a great idea, poorly executed.

    If Subaru wants a sexy two door coupe base it on the Impreza chassis and give it AWD, use their turbo power plants and leave Toyota out of it.

    If Toyota wants to try again, do it yourself or find a better partner. Given how soft BMWs have gotten, and how far away from their roots, I have little hope for a BMW/Toyota mash up Gen II offering.

    • 0 avatar

      Toyota has got plenty of resources, and even 2 non-used historic nameplates to put it on.

      If they go a light approach, Celica. Or a heavy hitter Supra.

      • 0 avatar

        Exactly. It should have been the Celica in the first place and came with the 2.5L Subaru Turbo.

        • 0 avatar

          I think they should’ve launched it with a plain boxer or an I4, and offer a turbo variant.

          A cheapy for the practicaltuners, a pre-built sportier model with all the gadgets, turbo, decent tires, etc.

          We sorta got this but without the turbo, just price and trim differences.

          I don’t mind Toyota being honest for once and giving the car a new name, its the ’86 double backing and “hints of 2000GT” that drove me crazy.

          Teetering on past names just shows a lack of confidence in their new product imo.

    • 0 avatar

      Toyota can build a back to basics sports car like the MK3 MR2 Spyder and in many ways so is the FR-S. I think the problem is that the market doesn’t want light weight sports car handling, the market wants raw horse power with sports car looks. It’s too bad.

      The Miata is a back to basics sports car but its sales have also been poor lately. Hopefully the new Miata reverses the trend.

      • 0 avatar

        The Miata is a classic British Roadster, well one that actually works.

      • 0 avatar

        Even Mazda has acknowledged that the highest sales for the Miata come in the first 3 years of a design. The FRS/BRZ are going to face the same problem. Everyone who really wants one will buy it right away and hold on to it until it’s no longer practical. Then the manufacturer is stuck competing with the used market.

  • avatar

    Rats, I was hoping the short-production run would boost the value of my BRZ and make it a niche collector’s item. :)

  • avatar
    juicy sushi

    Less than perfect execution, but a great idea.

    I think I’d rather that Toyota go with the GAZOO idea for a cheaper RWD car to go under this market slot.

    Akio needs to go back to his sandbox and build this:

    Just do something fun with the bodywork (preferably not using their latest design language) and it would be brilliant.

  • avatar

    OK, there should be a warning of some sort when you want to post two pieces of non-news about this vehicle. Like “Dear TTAC Visitors, tomorrow we plan to put a pile of useless shite up regarding a car that nobody cares about except for: a) five Internet users locked up in Baruth’s basement; and b) three Canadians who meet with Derek weekly at their local Tim Horton’s parking lot.”

    But since we have these news up, I gotta ask, what’s faster around a race track, BRZ or Corolla S?

    • 0 avatar

      Thanks for mentioning the absolute nonsense of this post, Stumpmaster, and the lame comments it is guaranteed bring.

      But, hey, they are just following a business model and no matter how lame it gets, they will keep doing it while losing the respect of a few followers. Site is beginning to resemble CARSCOOP with all the sandbox comments and lame posts.

      Luckily, there are some great posts here to compensate for the detritus scattered about.

  • avatar

    If they do a next-generation car, it has to be offered as a convertible from the outset. To me, that was one of the most glaring missteps. I get that they wanted it to be “pure,” but it’s not 1992. You don’t have to pick between a hardtop and an acceptable level of structural rigidity anymore. A cheap convertible is a gap in the Toyota product lineup anyway.

    • 0 avatar

      Amen, chop the top, give it one to two more inches of leg room in the back seat, and 30 more horsepower for the additional weight of the convertible and I’ll trade in my FR-S for it. Then again I would trade if they would just offer a moonroof/t-top option…

      Personally I am FINE with my power to weight ratio as is. I appreciate having 32mpg+ as my fill up average…though I am sure a cloth top will kill the economy via aerodynamics. :/

  • avatar

    The GT 86 in Europe is getting the tweaks to the suspension and interior, probably with faux carbon fiber trimmings. I’m not sure about the US FR-S/BRZ. Convertible was rumored but cancelled. Regardless, considering the downslope in relationship between Fuji Heavy Industries and Toyota, their product reflects that. Perhaps when they’re divorced, we will see variants that will actually sell well. However, I highly doubt Toyota cares about achieving high numbers with a car they consider a niche for selective customers.

  • avatar

    They should mid-refresh it with a more powerful engine and room for tuning (i.e. just stretch the damn platform to make the space or whatever is needed). That is literally the one thing that is holding back better sales. It might be awesome to drive, but you can pick up a used Miata or 986 Boxster for less and get the same or better experience.

    Then again, if I was Subaru, I’d have just come out with a RWD Impreza-based coupe and enjoyed huge advantages in an already existing aftermarket parts.

  • avatar
    87 Morgan

    A couple of thoughts…

    1. Seems to me subie and toyota seem to be fairly proficient at designing and delivering to market a quality product covering vastly different niches in the process. Why would they need to partner? Vastly different product offerings that don’t seem to mesh both conceptually and in reality.

    2. If we must have this car…..if a vert is not an option how about a Targa top ala last generation Supra. That alone would send this car off the shelves at a rapid pace. Plenty of pulsars were sold with a T top which was the only fun part about that car.

    The tuner market will handle how to make the thing go fast if you really want it to. For F sake we have guys driving around in 1 ton duallys laying down 800 HP for no apparent reason, we can figure out how to make this car scoot in a weekend.

  • avatar

    the toyobaru tale is quite pathetic: nice enough car sold by idiots. i tried both the local scion and subaru dealers wanting to testdrive one. had money and was ready to buy but nope, no drive. the subaru idiot says, would you want a car someone else had driven? d’uh! am i going to buy a car I’VE never driven? sure made it easy: no sale.


  • avatar

    I simply restate that…

    A) What does Subaru bring to the table in this car? Also, this is an aberration to the Subaru portfolio and not only makes no sense but has no place. Subaru is on a tear right now and doesn’t need this bathtub chained around its ankle.

    B) Toyota should’ve dumped a stock DOHC VVT 4-cylinder in it, called it the Celica, lux’d it up for the middle-aged boomer set, and birthed a convertible that would both retail and daily rental dump in enough volume to ensure the interwebz fanbois who cry NUH UH THIS IS WAAAAY ENOUGH POWER CAN’T WAIT TO BUY 1 USED ON CRAIGSLIST IN SEVEN YRS!!!!1 that there would be a second generation.

    C) This car already exists with a following and for cheaper and with a sunroof and a useful liftback – its called the tC. And yes, Virginia, to the great unwashed out there, they ARE the same car.

    D) Why does Scion exist again?

    This car was done before it started.

  • avatar

    I drive a Scion, an xB1.

    I don’t know why this car exists.

    For Subaru, it takes away their right to say “All of our cars have all-wheel drive.”

    For Scion, it does nothing to extend the brand, except into higher-price territory, which wasn’t the point of Scion.

    If the rumors are true about Scion bringing out a couple of new, interesting models, the brand might have a future.

    Right now, Scion sells two seven-year-old cars, a smart car wannabe, a mildly interesting hatch, and a Subaru-engined… something.

  • avatar

    Make a sub-$20K Corolla XRS hatch with 190 HP/161 TQ and Mazda 3 level handling. Stop this ridiculous Scion branding and over the top ’86 sports car marketing.

  • avatar

    I really wanted to like it. I liked the idea. I liked the look. I liked the price. Hell, at 6’4″ I even fit. But when I drove it, it was…slow. Nevermind. Mustang GT then…

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