By on July 15, 2013



The wraps are finally off the first Datsun in decades – dubbed the Go, this will be Nissan’s major push into low cost motoring, with a starting price under $6,700.

Power comes from a 1.2L 4-cylinder engine mated to a 5-speed gearbox. At 149 inches long, the Go isn’t much bigger than a Fiat 500, but will apparently have proper seating for 5 passengers. Agility in traffic and a small footprint for congested roads is the priority here, and with many customers expected to be moving up from motorcycles and scooters, the small size is still more comfortable than cramming multiple people onto the back of a two-wheeled vehicle.

India, Indonesia and Russia will be the initial launch markets, and production will be localized for all three. Nissan CEO Carlos Ghosn told Automotive News that low-cost cars account for 40 percent of the market in those three countries, but until now, Nissan lacked a proper entry (though Renault’s Dacia certainly would qualify). Nissan is also aiming for 10 percent market share in India by 2016.

Get the latest TTAC e-Newsletter!

22 Comments on “Datsun Is “Go”, Frills Are A “No”...”

  • avatar
    Freddy M

    Interesting looking car. I wonder if Nissan was able to pull the same magic with the rear seat leg room as they did with the Versa. If so, this would be a luxurious ride for those markets that value the back seat space.

    • 0 avatar

      Back seat aside, this car seriously lacks equipment. One wiper at the front and the following are missing – roof antenna, fog lamps, rear wiper, rear defogger, rear power windows, internally adjustable rear view mirrors, etc.

      • 0 avatar
        Freddy M

        Wow, that’s a list of items that will ensure that Datsun (at least the Go) remains a brand outside of North America. How can a car not have a rear window defogger? In my opinion that’s a safety issue.

        Does a lack of such items negatively affect the perception of these type of cars in the emerging markets as well or are these just seen as par for the course for entry level vehicles?

      • 0 avatar

        Why would you need a roof antenna when it looks like the car doesn’t have a radio? This is the type of car I think people should get for their teenagers and college students. Reliable, safe, basic transportation to get from A to B.

      • 0 avatar

        I don’t exactly see how lacking ANY of that equipment is a big deal.
        One wiper at the front, if it gets the job done, then what’s the problem?
        Roof antenna, most modern cars are going to internal or no see antennas anyway
        Fog lamps aren’t even standard on most American economy cars.
        Rear wiper whoopee? Again few cars have that even in America
        Rear defogger, nothing strange there.
        Rear power mirrors.. Mk…. Again many cars sold here don’t have that as standard, corolla for example
        Internally adjusted rear view mirrors, now your just complaining.

      • 0 avatar

        Mercedes did one single wiper on several of their vehicles for a while. Maybe the antenna is in-glass rather than on the roof? Many cars don’t have fog lamps in base trim level. Power windows are very optional. And so are internal adjustments for mirrors!

        • 0 avatar

          In my family we called the Mercedes setup the “uniwiper.” It was a marvel of mechanical beauty because it was mounted on an eccentric cam thingy so that it extended towards the corners of the windshield as it went around. Jaguar had a single wiper setup in some of their cars but didn’t have eccentric cam.

      • 0 avatar

        My DD has none of that. I seem to be able to drive just fine.

      • 0 avatar

        It’s a $7000 car, meaning about half the cost of the typical entry compact in America – how well equipped do you really expect it to be? For $7k, I’m impressed it has a full dashboard and door panels instead of just all painted metal inside.

        Personally, the list of things I’d be willing to do without to get a well made new car for $7000 is quite long indeed.

  • avatar

    Is this really based on the legacy Kalina, or a different platform after all? It might mean that Russian engineers can design something other than a 50 megatonn fusion bomb.

  • avatar

    Looks like a decently-equipped and screwed-together car for the price. Too bad it won’t be sold in the states, where far too many people spend five digits they don’t have on a new economy car.

    • 0 avatar

      I’ll take a wild guess that if this car were designed to meet US/Euro regulatory requirements and to perform well in US government and independent crash testing, it would no longer cost anything near $6,700.

  • avatar

    Why does Nissan need a sub brand to compete with Dacia? Same team!

    • 0 avatar

      Here’s a couple responses to a similar question I asked about all these brands:

      “They want to sell new cars that meet a four figure price point in places where regulations and safety standards don’t make that prohibitive. If they already sell a Dacia in one or two of those markets, then they can still meet their goals without diluting the brand value associated with Dacia.”

      “Dacia ie a Europe only brand, Datsun will be present, I guess, where Dacia cars are being sold under the Renault or Nissan brand (like India).”

      • 0 avatar

        I guess you can’t expect them to say it’s because they’re tired of being asked why they can’t make anything as desirable as the original 240Z or 510, so they’re running the Datsun name into the ground to get back at the people that pester them about it.

  • avatar

    Looks nice, but looking at the dreadful quality of the Renaults we get in Argentina I’m wary of these Datsuns, specially if they use a Lada platform.

  • avatar

    I would like you to be more specific about the “dreadful” quality of Renault products in Argentina, in my family we have had several and they never gave us any kind of trouble, the company has been manufacturing in the country for over 50 years and has a well earned following

    • 0 avatar

      The quality of Renault products in Argentina has sharply reduced during the last years hoping to sell garbage at a slightly lower price than the competition. Lots of people who bought Renault before now moved to the competition. There is a lot of cost-cutting all over the place, very cheap plastics even compared to the competition, horrible build quality. They also sell the Clio Mio which feels like a 70s car, just look at the stuff they cut and then think about how this thing behaves on a crash. All cars made in Argentina and Brazil are crap as they use cheap materials and poor building to make profits but Renault is by far the worst offender.

  • avatar

    Lift the suspension, throw on decent wheels and tires, add a cage, and turbocharge the crap out of that little 1.2 and it would be the perfect compact rally vehicle.

    I want to see a Super-mini racing series. Datsun vs. Ford Fiesta vs. Chevy spark vs. anything that is small, cheap and has less than 200hp.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • slavuta: Why do I need to listen to some Ellie Murray? for “week ending Dec. 10,”??? I went to official...
  • Lou_BC: “Last week, unvaccinated individuals were 31x more likely to be infected with COVID than boosted individuals”...
  • Lou_BC: “Last week, unvaccinated individuals were 31x more likely to be infected with COVID than boosted...
  • Lou_BC: Context is everything: “Despite fewer than 13 percent of adult Massachusetts residents being completely...
  • Oberkanone: Insufficient demand to build in North America. Importing Zephyr allows enhanced lineup at low volume...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber