Datsun Go Production Launched In India


Just in time for the 2014 Delhi Motor Show — where the above Datsun Redi-Go concept made its debut this week — Renault-Nissan launches production of the revived brand’s Go subcompact at their plant in Chennai, India.
Datsun returns from a three-decade absence on the global stage with a market debut in the Indian market featuring the five-door, four-passenger vehicle, set to go on sale in late February 2014. The Go will be sold at Nissan dealerships at first until a separate Datsun network is established. The price of admission will be less than $9,300.
Two more Datsun models are in the offing in the next two years, while the brand will soon expand to Indonesia, South Africa and Russia by the end of this year. Datsun is expected to move 300,000 units annually by 2016.
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Datsun, Ford just called. They want their nose back.
Can someone explain the logic of Datsun to me? Why did Renault-Nissan bring the nameplate back from the dead when they already have been doing brisk business with Dacia in what I thought was this same market segment?