Toyota RAV4 EV – A $49,000 Compliance Exercise

Derek Kreindler
by Derek Kreindler
toyota rav4 ev 8211 a 49 000 compliance exercise

Toyota is only planning to sell 2,300 RAV4 EVs over the next three years! Can anyone say “compliance car”?

According to Yahoo’s Motoramic blog, Toyota sold that many RAV4s in one week last month. The RAV4 is a big departure from the first generation RAV4 EV sold in California.

The flat battery pack developed by Tesla means the car loses no cargo space. 60 mph comes up in 7 seconds (with Sport mode engaged – otherwise it’s 8.6 seconds). And the 100 mile range is competitive with cars like the Nissan Leaf.

Unfortunately, the RAV4 EV is expected to carry a $20,000 premium over the regular RAV4, and will be sold in very limited numbers – condemning it to irrelevance and a life of little purpose, save for meeting an obscure governmental mandate.

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  • Jimmyy Jimmyy on May 07, 2012

    Very cool. But, too expensive. Cut 15K from the price, and I would take it for a test drive.

  • Kuponoodles Kuponoodles on May 09, 2012

    I'm confused. Why the RAV4 platform, it's not exactly light. Why not Matrix or Scion Xb if they need the room? I don't understand the Pirus V but see it's potential.... so why not just add the existing Hybrid Technology to the V6 model like they did in the Highlander? or Lexus RX hybrids? What is the point of putting a pure EV powerplant into an outgoing platform? Why do we drive on a parkway but park in the driveway? :)

  • Nrd515 Usually for me it's been Arby's for pretty much forever, except when the one near my house dosed me with food poisoning twice in about a year. Both times were horrible, but the second time was just so terrible it's up near the top of my medical horror stories, and I have a few of those. Obviously, I never went to that one again. I'm still pissed at Arby's for dropping Potato Cakes, and Culver's is truly better anyway. It will be Arby's fish for my "cheat day", when I eat what I want. No tartar sauce and no lettuce on mine, please. And if I get a fish and a French Dip & Swiss? Keep the Swiss, and the dip, too salty. Just the meat and the bread for me, thanks. The odds are about 25% that they will screw one or both of them up and I will have to drive through again to get replacement sandwiches. Culver's seems to get my order right many times in a row, but if I hurry and don't check my order, that's when it's screwed up and garbage to me. My best friend lives on Starbucks coffee. I don't understand coffee's appeal at all. Both my sister and I hate anything it's in. It's like green peppers, they ruin everything they touch. About the only things I hate more than coffee are most condiments, ranked from most hated to..who cares..[list=1][*]Tartar sauce. Just thinking about it makes me smell it in my head. A nod to Ranch here too. Disgusting. [/*][*]Mayo. JEEEEZUS! WTF?[/*][*]Ketchup. Sweet puke tasting sludge. On my fries? Salt. [/*][*]Mustard. Yikes. Brown, yellow, whatever, it's just awful.[/*][*]Pickles. Just ruin it from the pickle juice. No. [/*][*]Horsey, Secret, whatever sauce. Gross. [/*][*]American Cheese. American Sleeze. Any cheese, I don't want it.[/*][*]Shredded lettuce. I don't hate it, but it's warm and what's the point?[/*][*]Raw onion. Totally OK, but not something I really want. Grilled onions is a whole nother thing, I WANT those on a burger.[/*][*]Any of that "juice" that Subway and other sandwich places want to put on. NO, HELL NO! Actually, move this up to #5. [/*][/list=1]
  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.
  • Inside Looking Out Scandinavian design costs only $600? I mean the furniture.