Toyota RAV4 EV – A $49,000 Compliance Exercise

Derek Kreindler
by Derek Kreindler

Toyota is only planning to sell 2,300 RAV4 EVs over the next three years! Can anyone say “compliance car”?

According to Yahoo’s Motoramic blog, Toyota sold that many RAV4s in one week last month. The RAV4 is a big departure from the first generation RAV4 EV sold in California.

The flat battery pack developed by Tesla means the car loses no cargo space. 60 mph comes up in 7 seconds (with Sport mode engaged – otherwise it’s 8.6 seconds). And the 100 mile range is competitive with cars like the Nissan Leaf.

Unfortunately, the RAV4 EV is expected to carry a $20,000 premium over the regular RAV4, and will be sold in very limited numbers – condemning it to irrelevance and a life of little purpose, save for meeting an obscure governmental mandate.

Derek Kreindler
Derek Kreindler

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  • Jimmyy Jimmyy on May 07, 2012

    Very cool. But, too expensive. Cut 15K from the price, and I would take it for a test drive.

  • Kuponoodles Kuponoodles on May 09, 2012

    I'm confused. Why the RAV4 platform, it's not exactly light. Why not Matrix or Scion Xb if they need the room? I don't understand the Pirus V but see it's potential.... so why not just add the existing Hybrid Technology to the V6 model like they did in the Highlander? or Lexus RX hybrids? What is the point of putting a pure EV powerplant into an outgoing platform? Why do we drive on a parkway but park in the driveway? :)

  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
  • ToolGuy A deep-dive of the TTAC Podcast Archives gleans some valuable insight here.
  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
  • Lou_BC I was looking at an extended warranty for my truck. The F&I guy was trying to sell me on the idea by telling me how his wife's Cadillac had 2 infotainment failures costing $4,600 dollars each and how it was very common in all of their products. These idiots can't build a reliable vehicle and they want me to trust them with the vehicle "taking over" for me.