Mazda/Alfa Romeo Roadster Alliance: The Bright Side Of Consolidation

mazda alfa romeo roadster alliance the bright side of consolidation

Back when I was searching for my first car, I briefly found an Alfa Romeo Spider that looked like it would be in passable condition. Before I could even call the number from the classified ad, my father chimed in with his usual wisdom. “Oh, you don’t want to start with those. They were crap! Just get a Miata and finish!”.

Now, after 25 years of utter dominance, the Miata has finally consumed the last icon of European two-seaters, the Alfa Romeo Spider. Mazda and Fiat signed a memorandum of understanding to jointly develop new, lightweight roadsters specific to each brand. Both would be built at Mazda’s Hiroshima plant. While the new MX-5 is just around the corner, the Alfa would start production in 2015.

Alfa Romeo cars, particularly vintage ones, have an enormous following in Japan, and the tie-up with a “premium” brand will reflect well on Mazda, which is saddled with financial troubles and a gloomy future, despite a new wave of promising product. Unfortunately for Miata owners, it will be hard to harp on Alfas for oil leaks, electrical issues and other maladies once Mazda starts building the Spider to the Miata’s superb level of reliability.

The big question here is the implications for Mazda and a potential Fiat alliance. Mazda has been adamant about forming partnerships in order to ensure its survival, and Sergio Marchionne told Automobile this month that a broader partnership with Mazda would be attractive. When you think about it, a Mazda/Alfa partnership isn’t too much of a stretch…

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  • Zarba Zarba on May 23, 2012

    My wife graduated college in 1989. She had her choice, Miata or Spider. God Bless her, she took the Spider. It rests peacefully in the garage as I write. Was the Miata a better car? In every way...yes. And the Alfa has...soul. No contest.

    • Ras815 Ras815 on May 23, 2012

      Amen. A well-cared for (and regularly driven!) Spider is a driver's dream.

  • Corey Lewis Corey Lewis on Oct 22, 2012

    Hopefully they do what Audi has done for Lambo. Let the Italians style it, then turn it over to the Japanese to build properly.

  • Snickel Fritz I just bought a '97 JX 4WD 4AT, and though it's not quite roadworthy yet I am already in awe of it's simplicity and apparent ruggedness. What I am equally in awe of, is the scarcity of not only parts but correct information regarding anything on this platform. I'm going to do my best to get this little donkey back on it's feet, but I wouldn't suggest this as a project vehicle for anyone who doesn't already have several... and a big impressive shop with a full suite of fabrication/machining/welding equipment, and friends with complimentary skillsets, and extra money, and... you get the idea. If you don't, I urge you to read up on the options for replacing anything on these rigs. I didn't read enough before buying, and I have zero of the above suggested prerequisites... so I'm an idiot, don't listen to me. Go buy all of 'em!
  • Bryan Raab Davis I actually did use the P of D trope, but it was only gentle chiding, for I love old British cars of every sort.
  • ScarecrowRepair The 1907 Panic had several causes of increased demand for money:[list][*]The semi-annual shift of money between farms and cities (to buy for planting and selling harvests)[/*][*]Britain and Germany borrowing for their naval arms race[/*][*]San Francisco reconstruction borrowing after the 1906 earthquake and fire[/*][/list]Two things made it worse:[list][*]Idiotic bans on branch banking, which prevented urban, rural, and other state branches from shifting funds to match demands. This same problem made the Great Depression far worse. Canada, which allowed branch banking, had no bank failures; the US had 9000 failures.[/*][*]Idiotic reserve requirements left over from the Civil War which prevented banks from loaning money; they eventually started honoring IOUs illegally and started the recovery.[/*][/list]Been a while since I read up on it, so I may have some of the details wrong. But it was an amazing clusterfart which could have been avoided or at least tamed sooner if states and the feds hadn't been so ham handed.
  • FreedMike Maybe this explains all the “Idiots wrecking exotic cars” YouTube videos.
  • FreedMike Good article! And I salute the author for not using the classic “Lucas - prince of darkness” trope, well earned as it may be. We all know the rap on BL cars, but on the flip side, they’re apparently pretty easy to work on (at least that’s the impression I’ve picked up). On the other hand, check the panel fits on the driver’s and passenger’s doors. Clearly, BL wasn’t much concerned with things like structural integrity when it chopped the roof off a car designed as a coupe.
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