Ford Fusion's Debut Makes The Lincoln MKZ Redundant

Derek Kreindler
by Derek Kreindler
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ford fusion s debut makes the lincoln mkz redundant

The next Ford Fusion is set to debut at next week’s North American International Auto Show, and while details are still embargoed, the blokes at Auto Express have given us a preview of the next Mondeo. Which is essentially the next Fusion.

(Edit: Here’s a “leaked” look at the car)

We can’t tell you specific differences between the Fusion and Mondeo, but suffice to say that a certain mechanical bit that rhymes with “weasel ” will not be available. The Fusion will be a game changer in the segment, and we can confidently say that without indulging in any sort of PR-fueled hyperbole. The competition is simply going to get blown out of the water by Ford’s new midsize.

Given the new Fusion’s introduction, and the requisite hype for a new Lincoln concept previewing the MKZ, we can’t help but ask, why bother. Again, we’re not making any specific comments on how nice the new Fusion’s interior is, or how sophisticated its drivetrain and tech features are, but one need only look at the new Focus or Escape to see that the Blue Oval brand has a ton of “premium” features.

Lincoln’s prestige is negligible to say the least, and MKZ sales are in the toilet. What will the new car, said to be substantially different from the Fusion itself, really offer that will justify the price premium and steal sales away from other brands? Apparently, the “ …greenhouse, sheet metal, luxurious interior, powertrain tweaks and technology will be the things that distinguish Lincoln…” going forward, but that doesn’t sound too different from the current way of doing things. And certainly not different enough to effect real change.

What else can Ford do to improve Lincoln’s sales? Not even product placement in rap videos worked.

Derek Kreindler
Derek Kreindler

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  • Pebble Pebble on Mar 07, 2013

    Current Lincolns: ugly/uninspiring. Lincoln dropping Town Car/Panther platform discontinued: suicidal. I'd like to see an updated mid-Seventies, pre-downsizing Town Car, surely the technology has advanced to the point it's feasible? Give me a proper 129 inch wheelbase any day...anything less is uncivilised.

  • Jrasero23 Jrasero23 on May 20, 2014

    Does Lincoln make great cars? No but it doesn't make bad cars either, the problem is that for what a Lincoln is there not worth that $10k extra over their sister car the fusion or the competition. The new fusion and even the new MKZ are really great cars but again ford Lincoln made the mistake of pricing the MKZ way too high. A loaded 2014 fusion without the optional packages like awd or blis comes at $30k while a MKZ base comes to almost $36k. If Lincoln priced it at $30k-$32k we all wouldn't have this conversation. I think what you get In a base MKZ if priced in the low $30k area is just too good of a value to buy that $37k-$40k German or Japanese luxury car because of the mkz's value but when you price the MKZ at what Lincoln has it's just too easy to say, well for that I can get....

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  • RICK Long time Cadillac admirer with 89 Fleetwood Brougham deElegance and 93 Brougham, always liked Eldorado until downsized after 76. Those were the days. Sad to see what now wears Cadillac name.
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  • Charles When I lived in Los Angeles I saw a 9-5 a few times and instanly admired the sweeping low slug aerodynamic jet tech influenced lines and all that beautiful glass. The car was very different from what I expected from a Saab even though the 900 Turbo was nice. A casual lady friend had a Saab Sonnet, never drove or rode in it but nonetheless chilled my enthusiasm and I eventually forgot about Saabs. In the following years I have had seven Mercedes's, three or four Jaguars even two Daimlers both the 250 V-8 and the massive and powerful Majestic Major. Daily drivers of a brand new 300ZX 2+2 and Lincolns, plus a few diesel trucks. Having moved to my big farm in central New York, trucks and SUV's are the standard, even though I have a Mercedes S500 in one of my barns. Due to circumstances with my Ford Explorer and needing a second driver I found the 2006 9-5 locally. Very little surface rust, none undercarriage, original owner, garage kept, wife driver and all the original literature and a ton of paid receipts and history. The car just turned 200,000 miles and I love it. Feels new like I'm back in my Nissan 300ZX with a lot more European class and ready power with the awesome turbo. So fun to drive, the smooth power and torque is incredible! Great price paid to justify going through the car and giving her everything she needs, i.e., new tires, battery, all shocks, struts, control arms, timing chain and rust removable to come, plus more. The problem now is I want to restore it and likely put it in my concrete barn and only drive in good weather. As to the writer, Alex Dykes, I take great exception calling the 9-5 Saab "ugly," finding myself looking back at her beauty and uniqueness. Moreover, I get new looks from others not quite recognizing, like the days out west with my more expensive European cars. There are Saabs eclipsing 300K rourinely and one at a million miles and I believe one car with 500K on the original engine. So clearly, this is a keeper, in love already with my SportCombi. I want to be in that elite club.