Ford Fusion's Debut Makes The Lincoln MKZ Redundant

Derek Kreindler
by Derek Kreindler
ford fusions debut makes the lincoln mkz redundant

The next Ford Fusion is set to debut at next week’s North American International Auto Show, and while details are still embargoed, the blokes at Auto Express have given us a preview of the next Mondeo. Which is essentially the next Fusion.

(Edit: Here’s a “leaked” look at the car)

We can’t tell you specific differences between the Fusion and Mondeo, but suffice to say that a certain mechanical bit that rhymes with “weasel ” will not be available. The Fusion will be a game changer in the segment, and we can confidently say that without indulging in any sort of PR-fueled hyperbole. The competition is simply going to get blown out of the water by Ford’s new midsize.

Given the new Fusion’s introduction, and the requisite hype for a new Lincoln concept previewing the MKZ, we can’t help but ask, why bother. Again, we’re not making any specific comments on how nice the new Fusion’s interior is, or how sophisticated its drivetrain and tech features are, but one need only look at the new Focus or Escape to see that the Blue Oval brand has a ton of “premium” features.

Lincoln’s prestige is negligible to say the least, and MKZ sales are in the toilet. What will the new car, said to be substantially different from the Fusion itself, really offer that will justify the price premium and steal sales away from other brands? Apparently, the “ …greenhouse, sheet metal, luxurious interior, powertrain tweaks and technology will be the things that distinguish Lincoln…” going forward, but that doesn’t sound too different from the current way of doing things. And certainly not different enough to effect real change.

What else can Ford do to improve Lincoln’s sales? Not even product placement in rap videos worked.

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  • Pebble Pebble on Mar 07, 2013

    Current Lincolns: ugly/uninspiring. Lincoln dropping Town Car/Panther platform discontinued: suicidal. I'd like to see an updated mid-Seventies, pre-downsizing Town Car, surely the technology has advanced to the point it's feasible? Give me a proper 129 inch wheelbase any day...anything less is uncivilised.

  • Jrasero23 Jrasero23 on May 20, 2014

    Does Lincoln make great cars? No but it doesn't make bad cars either, the problem is that for what a Lincoln is there not worth that $10k extra over their sister car the fusion or the competition. The new fusion and even the new MKZ are really great cars but again ford Lincoln made the mistake of pricing the MKZ way too high. A loaded 2014 fusion without the optional packages like awd or blis comes at $30k while a MKZ base comes to almost $36k. If Lincoln priced it at $30k-$32k we all wouldn't have this conversation. I think what you get In a base MKZ if priced in the low $30k area is just too good of a value to buy that $37k-$40k German or Japanese luxury car because of the mkz's value but when you price the MKZ at what Lincoln has it's just too easy to say, well for that I can get....

  • Jeff S Corey--We know but we still want to give our support to you and let TTAC know that your articles are excellent and better than what the typical articles are.
  • Jeff S A sport utility vehicle or SUV is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.There is no commonly agreed-upon definition of an SUV and usage of the term varies between countries. Thus, it is "a loose term that traditionally covers a broad range of vehicles with four-wheel drive." Some definitions claim that an SUV must be built on a light truck chassis; however, broader definitions consider any vehicle with off-road design features to be an SUV. A [url=https://en.wikipedia.org/wiki/Crossover_(automobile)]crossover SUV[/url] is often defined as an SUV built with a unibody construction (as with passenger cars), however, the designations are increasingly blurred because of the capabilities of the vehicles, the labelling by marketers, and electrification of new models.The predecessors to SUVs date back to military and low-volume models from the late 1930s, and the four-wheel drive station wagons and carryalls that began to be introduced in 1949. The 1984 [url=https://en.wikipedia.org/wiki/Jeep_Cherokee_(XJ)]Jeep Cherokee (XJ)[/url] is considered to be the first SUV in the modern style. Some SUVs produced today use unibody construction; however, in the past, more SUVs used body-on-frame construction. During the late 1990s and early 2000s, the popularity of SUVs greatly increased, often at the expense of the popularity of large [url=https://en.wikipedia.org/wiki/Sedan_(automobile)]sedans[/url] and station wagons.More recently, smaller SUVs, mid-size, and crossovers have become increasingly popular. SUVs are currently the world's largest automotive segment and accounted for 45.9% of the world's passenger car market in 2021. SUVs have been criticized for a variety of environmental and safety-related reasons. They generally have poorer fuel efficiency and require more resources to manufacture than smaller vehicles, contributing more to climate change and environmental degradation. Between 2010 and 2018 SUVs were the second largest contributor to the global increase in carbon emissions worldwide. Their higher center of gravity increases their risk of rollovers. Their larger mass increases their stopping distance, reduces visibility, and increases damage to other road users in collisions. Their higher front-end profile makes them at least twice as likely to kill pedestrians they hit. Additionally, the psychological sense of security they provide influences drivers to drive less cautiously. https://en.wikipedia.org/wiki/Sport_utility_vehicleWith the above definition of SUV any vehicle that is not a pickup truck if it is enclosed, doesn't have a trunk, and is jacked up with bigger tires. If the green activists adhere to this definition of what an SUV is there will be millions of vehicles with flat tires which include HRVs, Rav4s, CRVs, Ford Escapes, Buick Encores, and many of compact and subcompact vehicles. The green movement is going to have to recruit millions of new followers and will be busy flattening millions of tires in the US and across the globe. Might be easier to protest.
  • Sckid213 I actually do agree that most Nissans are ultimately junk. (I also think many BMWs are also). I was talking challenging the 3 in terms of driving dynamics. Agree all were failures in sales.
  • THX1136 More accurately said, we are seeing exponential growth in the manufacturing capabilities in this market. Unless, of course, all those vehicles are sold with customers waiting until more a produced so they can buy. Indeed, there are certainly more EVs being purchased now than back in 2016. Is demand outstripping manufacturing? Maybe or maybe not. I sincerely don't know which is why I ask.
  • ToolGuy The page here (linked in the writeup) is ridiculously stupid https://www.tyreextinguishers.com/how-to-spot-an-suvLike, seriously stupid, e.g., A) Not sure that particular Volvo is killing the planet as quickly as some other vehicles we might choose. B) A Juke is "huge"??? C) The last picture shows a RAV4 Hybrid?
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