Ghosn To Announce Big Plans For Brazil Any Minute

Bertel Schmitt
by Bertel Schmitt

In a press conference that is about to begin in a few minutes in Curitiba, Brazil, (see picture above), Nissan’s CEO Carlos Ghosn is expected to announce the expansion of an existing Renault plant, and the building of a new Nissan factory. And possibly even bigger news.

If reporters ask the right questions, Ghosn may voice the opinion that global auto sales will again reach record levels in 2011 and 2012. He will say that the growth will come from the usual suspects, Brazil, Russia, India and China. He may say that other countries in Latin America and the Middle East are growing nicely.

The problem are the developed markets, Ghosn will most likely say. Ghosn does not expect a recession for the United States, but also not much growth. For Japan, he will predict lower sales.

For Europe, he might repeat his latest zinger, namely that “Renault-Nissan wasn’t very optimistic about Europe’s growth prospects even before the recent debt crisis.”

We have our spy in the audience, and he’ll hopefully won’t forget to let us know what Carlos Ghosn really said.

No arm waving pictures. That’s no big deal in Brazil.

Update: The Renault plant will be expanded from currently 250,000 units/year to 380,000 vehicles.1,000 jobs will be added. Renault wants to introduce 13 new cars in Brazil before 2016. The Nissan factory announcement is expected for today.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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