Japanese Earthquake Likely To Disrupt Auto Industry Around The World

Bertel Schmitt
by Bertel Schmitt

While other car blogs interrupt their reporting to show gratuitous pictures from the massive earthquake in Japan, TTAC stays on topic. Even in this confused state, there are better sources for real-time information on the catastrophe in Japan than armchair car bloggers.

“The devastating earthquake that hit eastern Japan Friday will likely deal a severe blow to the nation’s overall economy, as that section of the country serves as a major hub for automobile, autoparts, energy and materials industries,” The Nikkei [sub] reports. The world’s auto industry has barely begun to recover. The disaster in Japan could have a major impact.

While having live news of the evacuation around two nuclear power plants in one ear, here the situation of the auto plants according to the latest news.

  • Nissan immediately halted production at its five plants in the Tohoku and Kanto regions, which absorbed the brunt of the earthquake. Nissan said today it will suspend production at all of its six production facilities in Japan. In the meantime, Nissan will “assess the damage to our facilities and equipment, as well as discuss parts delivery with our suppliers.” Small fires broke out at its Tochigi and Iwaki plants but have been extinguished.
  • Toyota Motor Corp. immediately had to shut down two factories situated in the hardest hit area. Workers at the plants in Iwate prefecture and in Miyagi prefecture have been evacuated. The situation there is unknown. On Saturday, Toyota said it will keep all of its 12 domestic plants closed on Monday. This to allow employees and parts suppliers to check the safety of their families. When to resume operations will be decided Monday, The Nikkei [sub] says.
  • Honda decided to suspend four of its five domestic plants Monday. Honda will halt operations at its plants in Tochigi, Sayama, Hamamatsu and Suzuka. One of its workers died at its Tochigi Research and Development Center when a wall collapsed in a cafeteria. More than 30 Honda employees were injured in Tochigi area from collapsing ceilings.
  • All five of the auto assembly and parts plants for Subaru brand vehicles halted operations.

The earthquake “threatens to crimp U.S.-bound exports of Japanese vehicles and parts in coming months, straining an already stretched supply base in the recovering industry,” Reuters says. All major ports in Japan were shut on Friday. Supply routes in Japan are blocked or severely degraded. There are massive power outages.

Many overseas manufacturing and assembly plants rely on kits and parts from Japan.

The restructuring has stretched suppliers around the world “so thin that even relatively minor disruptions can force wide shutdowns of auto assembly plants,” Reuters says.

If a volcano in Iceland can stop the lines in the U.S. and Europe, try to imagine what a serious hit to Japan’s industrial base can do. Just as a for instance, 40 percent of the world supply of flash memory chips comes from Japan. Japan supplies 24 percent of the global semiconductor market, according to data from U.K.-based semiconductor market research firm Future Horizons.

Another example: Autoliv, the world’s biggest producer of car safety products such as seatbelts and airbags, halted production at one of its three Japanese plants. The affected plant was shut due to damage to infrastructure, says the Wall Street Journal.

Both troubled Fukushima reactors are close to auto plants by Toyota, Nissan, Honda and many parts suppliers.

To get somewhat of an idea of the degree of destruction, look at these before and after pictures, provided by ABC News. Many are from Sendai and the surrounding Miyagi prefecture, where more than 10,000 are feared to have died.

Just a few weeks ago, we had been there for the opening of Toyota’s Ohira plant.

A CBS team is trying to get from Tokyo to Sendai, a 200 mile trip that normally takes 4-5 hours by car and less than 2 by train. 15 hours later, they still weren’t there.

It becomes obvious that it will be a while until Toyota’s Ohira plant will be shipping Yaris cars to the U.S. again.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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