What's Wrong With This Picture: Good Enough For Lancia? Edition

by Edward Niedermeyer

Published: December 20th, 2010

what s wrong with this picture good enough for lancia edition

There’s a strange rumor afoot, which traces back to mibz.com, and it goes a little something like this:

Fiat plans to introduce a European version of the Chrysler 200. But the model will be sold by Lancia, with the Fiat logo on the front grille.

It looks like Fiat is not sticking to their initial plans, saying they will sell the Chrysler models under the name of Lancia. Unofficial sources say that the New Chrysler 200C will be sold on the Old Continent under the Fiat logo and not Lancia, as was anticipated. The reason is relatively simple, but a fair one: the American brand is not able to match the quality and luxury level of Lancia, a brand seen by many as a premium competitor.

We’re not yet completely convinced by this rumor, which flies in the face of Fiat’s plans for a Lancia-Chrysler co-branding experiment. Still, if the facelifted Sebring, pardon, 200 isn’t “premium” enough to be a Lancia, is the 300 up to the task? To help you formulate an answer we present Chrysler’s latest dump of high-resolution pictures of the new Chrysler flagship.

#3WTP #Branding #Design #Europe #Luxury

Edward Niedermeyer

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2 of 27 comments

Waftable Torque on Dec 22, 2010

I would say this photo is the most flattering. It has the illusion of a long hood and short deck. I think the design would be a knockout if they could add an extra 6-12 inches to the hood.

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Capdeblu on Dec 25, 2010

This is a hot car. Does anyone have one and are they durable?

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