Oh, No! They'll Build It!

by Bertel Schmitt

Published: July 30th, 2010

In April, everybody who walked by the FAW display at the Beijing Auto Show, yours truly included, did a double-take and took a lot of pictures upon seeing their Red Flag CA7600L monstrosity. It was a huge crowd magnet, and everybody walked away, muttering: “They’ll never build THAT.” Boy was everybody wrong.

Gasgoo says FAW is now “seriously considering” to produce the Red Flag CA7600L limousine.

It’s a monster. Gasgoo has it at over 251-inches long, 79-inches wide, 67-inches tall, and with a 153-inch wheelbase. The car ( if you can call it that) weighs-in at nearly 6000 lbs. It is powered by a 6.0-liter V-12 engine that makes 402 hp. According to Gasgoo, the thing will be priced at 4 million yuan ($58,500, they say). If that’s true ( I doubt it) then I’m the first one in my building to buy one, if only for shits and giggles. Anybody else? We probably can organize a group buy. It doubt it will have problems with crash tests. The hood ornaments would probably make it flunk ECE requirements for pedestrian protection.

#BertelSchmitt #CA7600L #China #FAW #RedFlag

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 38 comments

Jjdaddyo on Aug 08, 2010

I thought they already built it: http://www.youtube.com/watch?v=JRTTH5HW6GQ&feature=related

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Maxb49 on Aug 08, 2010

I want one. I want one. I want one!!!!!!!!!! It's beautiful. 6.0 V12? Is that an in house design? It's like a Rolls Royce Phantom!

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