TVR, along with announced partners Gordon Murray and Cosworth Engineering, is planning a rebirth for the storied British shed-built brand for 2017. The new car is expected to be powered by a unique Cosworth-developed V8.
But, don’t hold your breath, as we’ve heard this story before.
TVR has never been a well-known brand in the United States, where its closest brush with fame was a cameo by a TVR Tuscan in the excrescent JohnTravolta vehicle Swordfish. In the UK, however, the TVR name is as rich in legend as Lotus or Morgan, speaking to a proud history of wild, hairy, fiberglass muscle cars with bizarre styling and even more bizarre handling characteristics. And like most blue-collar, British, backyard shed-based sportscar makers, TVR has not had an easy time of it lately. Having spent ruinous amounts developing an in-house V8 and a derivative straight-six engine under Peter Wheeler’s leadership in the 90s, the company fell on hard times and was bought in 2004 by 24 year-old Russian oligarchlet Alexander Smolensky. Despite promising to keep TVR British, Smolensky broke up the firm, kept the IP and brand rights, and reportedly moved production to Turin. Now, suddenly, Smolensky says he’s bringing TVR back, promising an appearance by an all-new Chevy LS-powered TVR at this summer’s Goodwood Festival of Speed. And yet TVR fans aren’t exactly falling all over themselves with glee… now why would that be?