TVR Begins Taking Money, Presumably for Future TVR Cars
British automaker TVR reportedly has a pulse. According to Pistonheads, the small automaker will begin accepting deposits next week for its new car — due in 2017.
For £5,000 ($7,826) you can reserve your Gordon Murray-designed sports car July 7. TVR has laid out ambitious plans for a range of cars from the Guilford-based company, including four Cosworth-powered V8 models on the road starting in 2017.
Current TVR Car Club members can reportedly reserve their cars for £2,500, although no official final price has been set for the new car.
After taking over the struggling automaker in 2013 from Nikolai Smolensky, progress has been slow for new TVR Chairman Les Edgar. Edgar said in 2013 that models could be on the road by 2015, although that date appears to be solidly 2017 now.
“We are a well-funded, well-supported organisation and boast a vastly experienced management team. We are here to stay and we have a fully evolved ten year plan for product and business development, and are committed to deliver on all the targets we have set ourselves – as we have done to date,” Edgar said in an official statement in June. “Despite very deliberately maintaining a low profile since completing the acquisition of TVR two years ago, we have had an enormous amount of unsolicited interest from businesses, individuals and investors internationally.”
It’s likely that TVR will stay on the British Isles for now, with no plans to send cars overseas.
More by Aaron Cole
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While we're on the topic of obscure British sports cars, and news on Bristol? (Bristol Cars that is, not Bristol Palin, I've heard enough out of that trollop to last a lifetime.)
I feel like the first new TVR out the gate had better be the best TVR ever made if this is going to work. The auto industry, to me, is so incredibly mature that idiosyncracies that prior TVRs are known for may not be tolerated by the market as it is today. Also, as much as we moan about numbers they do matter relative to price. Ask Aston Martin. If these items are going to be priced what I think they'll be priced they had better be comparable to the GT-Rs, GT3s and Z06s of the world it terms of performance.
"we have had an enormous amount of unsolicited interest from businesses, individuals and investors internationally." A man was walking by their low-key office, and a Lonely Planet book fell out of his pocket on their doorstep. It got TVR all excited.
I have an irrational love for TVRs. It's perhaps the only car I wouldn't mind dying in and probably the most likely car to do so.