#pr

Good thing it’s t he kind of contaminated garbage that heals the wounds of a planet and nation, yes? GM insists that contaminated oil booms used in the Gulf of Mexico oil spill cleanup wouldn’t have been recycled by anyone else and that, according to John Bradburn, manager of GM’s waste-reduction efforts

This was purely a matter of helping out. If sent to a landfill, these materials would have taken hundreds of years to begin to break down, and we didn’t want to see the spill further impact the environment. We knew we could identify a beneficial reuse of this material given our experience.

Possibly even more importantly, all that bad British Petroleum PR would have just sat there bumming people out about the impacts of oil dependence. Thank goodness GM’s PR team had the experience to break it down, clean it off and transform it into good PR about the semi-petroleum-independent Chevy Volt.

One of the more admirable qualities of the blogging culture is a relentless underdog streak. Anyone who mans the ramparts of a decent blog is forever scouring the worlds of business, media and opinion for an opportunity to attack the most prominent voices of the day. And TTAC is no exception: we certainly came up by attacking the apologists and Polyannas who are still massively overrepresented in the world of automotive commentary. But what a difference a bailout makes. While the mainstream automotive media spent much of the leadup to the auto bailout making apologies and excuses for Detroit’s decline, TTAC told the unpleasant truth, gaining us new readers and credibility every step of the way. Now that I find myself being asked to contribute to one of the most prestigious opinion outlets in the world (the NY Times op-ed page) on a regular basis, TTAC is no longer the underdog, and other blogs have stepped into the breach to attack us as the new status quo. Fair enough… let’s do this thing.

When “Maximum” Bob Lutz showed up on the advisory board at Lotus, we were hardly surprised about his choice of post-retirement projects. After all, Lotus is one of the most audacious (privately-funded) turnaround attempts in an industry that runs on turnarounds, and Lutz is the king of building automotive hype, fresh off of one of the most overexposed automotive projects in recent memory, the Chevy Volt. Besides, Lotus’s shot at an overnight leap from niche enthusiast brand to Ferrari and Porsche-rivaling juggernaut is so brazenly implausible, that Lutz actually lends credibility to the project. At least, he would do if he didn’t have that irrepressible knack for saying things like

People keep asking me if I’m sure the new plan will work, and of course I can’t guarantee that. It’s a risk. But I’m quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline

Lutz goes on to tell Autocar that Lotus’s billion dollar turnaround “a big gamble,” and admits that “a fair bit of showbiz” is driving Lotus’s quantum leap towards becoming a full-line sportscar and supercar maker. Does it sound like Lutz might have some mixed feelings about Lotus’s rush to trample its enthusiast credentials? More maximum mixed feelings below the fold.

Unable to provide meaningful representation to its dwindling membership, the United Auto Workers is continuing its post-bailout strategy of poking its nose into everyone else’s business with a protest planned for today at the Hyundai America Technical Center in Ann Arbor, MI. While its own workers face the aftermath of a bailout that saw tens of US plants shut down, the UAW opines on the Korean situation in a release which notes:

Frustrated by their temporary status, auto workers at a Hyundai Motor Co.mpany plant in Ulsan, South Korea, declared a strike on Nov. 15, and one desperate worker set himself on fire in protest of the company’s refusal to offer secure jobs. About 500 workers have since led an occupation of various plants in the Hyundai compound… To anyone interested in workplace fairness, the resolution of the Ulsan Hyundai workers’ strike is critical. It could either speed up progress toward ensuring global living wages, or provide a green light on the race to the bottom the auto industry began years ago – — with Toyota and Hyundai getting a head start.

One must, however, point out that the UAW has made its fair share of contributions to recent declines in auto worker wages. After all, it forced nearly half of GM’s Orion Assembly plant workforce to take a 40 percent wage cut in order to build a politically-popular fuel-efficient subcompact (the next-gen Aveo) in the US. Not only did this represent an unconscionable screwing of its own union “brothers” but it also directly hurts the Korean workers the UAW now so self-righteously defends by by stealing jobs using the very same “race to the bottom” that it decries. Besides, the labor situation in Korea is a bit more complex than the UAW’s Manichean moralizing makes it out to be…

When Porsche introduced the world to its first production SUV in 2003, it set off an intense, polarized debate that continues to this day. For some, the Cayenne was a crossing of the Rubicon (no pun intended) leading to the dumbing-down of a proud marque… for others, it was a new, more accessible way to experience the brand. Sure enough, sales of the Cayenne have been good (significantly better than the Cayman and Boxster combined), but Porsche seems to have let passion for its brand run out of control.

Since the Cayenne controversy, every V6 Panamera and Cayman S has given the anti-Cayenne faction evidence of the slippery slope of brand destruction they saw coming with Porsche’s first SUV (and which Jack Baruth traces back as far as the 914). And now, as if to confirm the worst fears of even some of its own executives, Porsche is throwing rocket fuel on the fire in the form of a new, smaller SUV. The question this time: after the Cayenne, Pana V6, and various sins against the fanbase (some more deadly than others), are the purists still fired up enough to rage against the Cajun?

Don’t thank us GM… thank George W. Bush. Also, do we remember what happened when Chrysler tried this? History seems to indicate that paying back every penny is the best “thank you” of all.

Volkswagen, a top-tier player in the global auto business, is locked in an epic struggle. Represented by the most prestigious and legendary car in its expansive stable, the Bugatti Veyron, Volkswagen has spared no expense to vanquish… a little sportscar outfit out of West Richland, WA.

Shelby Super Cars’s Ultimate Aero, beat VW’s champion for the title of world’s fastest street-legal car, prompting Wolfsburg to “significantly re-engineer” the Veyron in a fit of pique (and at a staggering cost, no doubt). Bugatti reclaimed the crown with the $2.58m Veyron Super Sport, Top Gear went nuts, and the money was probably considered well spent. Until SSC, apparently unaware that it is tangling with a global industrial juggernaut, announced a new generation of Ultimate Aero aimed at “upping the ante on ALL levels.” And with styling provided by Jason Castriota of Pininfarina, Bertone and Saab, at least the next-gen Veyron-slayer won’t look quite so much like a Diablo replica. Having tangled with SSC already, how can VW not prepare a response?

NHTSA Investigation Action Number AQ10001, opened November 18, 2010 notes:

The agency, particularly in recent months, has been informed of incidents involving allegations of personal injury and death claimed to have been caused by safety defects and failures to conform to minimum Federal Motor Vehicle Safety Standards (FMVSS) on rental car vehicles for which a safety recall to remedy the safety defect or noncompliance had allegedly not been performed prior to the rental car company’s lease of the vehicle. NHTSA understands that there is presently a petition before the Federal Trade Commission (FTC) seeking to prohibit at least one rental car company from renting vehicles on which safety recall campaign remedies remain outstanding. The purpose of this audit query (AQ) is to investigate recall remedy completion by rental car companies on the above-listed safety recall campaigns. These campaigns were chosen due to their inclusion of vehicles used in the rental market. This information is expected to provide the agency an indication of how completely and how quickly rental car fleets, in general or individually, perform necessary recall-related repairs or other remedies on the vehicles owned and then leased for use on the roadways.

But rental companies wouldn’t risk the safety of their customers for a buck would they? The Enterprise/Alamo/National syndicate tells Bloomberg it grounds cars upon receiving recalls… Hertz and Avis have yet to chime in. The weirdest part of it all: only vehicles made by GM, Ford and Chrysler are being investigated. Why are the Accents and Rios receiving recall repairs while Avengers and Malibus are left to be investigated for “failures to conform to minimum Federal Motor Vehicle Safety Standards”? Whiskey Tango Foxtrot? A list of vehicles under investigation can be found below the fold.