QOTD: What Dead Car Brand Would You Resurrect Today?

Lately, I’ve taken you back in time when it’s my turn to offer up a Question of the Day. Today is no exception, as we’re going to discuss the past and the future at the same time. Now, while your head is spinning and you reach for a VHS copy of Back to the Future, allow me to explain.

We’re going to discuss the car brand you’d like to resurrect, and the models it would offer today. Sound like fun?

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Junkyard Find: 2000 Oldsmobile Intrigue GLS, Phoenix Open Edition

The Oldsmobile Division had just six years to live when the Intrigue appeared in the 1998 model year, and this car was Oldsmobile’s final version of the long-lived GM W platform. I see thousands of W-bodies every year, during my junkyard travels, but it takes a special one to make me reach for my camera. Say, a supercharged Daytona 500 Edition Grand Prix, or a Lumina Euro, or a genuine Phoenix Open-badged Intrigue.

Here’s an example of the latter car that I found languishing in a Phoenix wrecking yard, just 30 miles from the Phoenix Open’s high-zoot venue.

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Rare Rides: This Racy Oldsmobile Bravada Kept Pace at Indy 500

Last time on Rare Rides, we carried the racing [driver] and special edition themes to new heights, and featured a shockingly bad Jeff Gordon Monte Carlo special edition of which there were 24 copies made. Our ride today is still made by General Motors, and it’s still about racing, but it’s larger and even more rare. It’s also better, because it has an Oldsmobile logo on the front (albeit not the superior rocket one).

Oh yeah, and it’ll go 140 miles per hour.

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Rare Rides: An Intriguing Oldsmobile 442 Shows Us Hurst at Its Worst

Last week, we kicked off this Rare Rides series with a shockingly wedge-y Ghia Probe, but that feels a little international, a bit foreign.

Let’s see a familiar brand from the good old USA that’s never pretended to be international. It wears an Oldsmobile badge and stripes tinted with that familiar shade of Hurst gold.

Behold, the 1999 Oldsmobile Intrigue 442.

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Junkyard Find: 1983 Oldsmobile Toronado Brougham Coupe

The Oldsmobile Toronado started out as a big sporty car, morphed into an Eldorado-styled full-on luxury boat, then spent its twilight years getting progressively smaller and less opulent. Every Toronado ever made had front-wheel-drive and two doors, and every one had at least some Eldorado DNA in its bloodstream.

Here’s a downsized-but-still-substantial third-generation Toronado I found at a self-service yard in Phoenix, while I was in Arizona to work at the Arizona D-Bags 24 Hours of LeMons.

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Junkyard Find: 1979 Oldsmobile Ninety-Eight Regency Coupe

The greatest Oldsmobile song of all time is Public Enemy’s 1987 masterpiece, “ You’re Gonna Get Yours” (from all the many great Oldsmobile songs out there), but just what kind of Olds 98 was it that Chuck D used to get all those suckers to the side? I say it was the 1977-1984 tenth-generation 98, and here’s an example of a luxurious ’79 Regency Coupe, complete with landau roof and plenty of fake wood trim inside.

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Junkyard Find: 1986 Oldsmobile Cutlass Ciera Brougham

The Cutlass name was applied to so many different Oldsmobiles that you could put together an all-day Cutlass Badging Trivia Challenge and have no shortage of material. By the middle-to-late 1980s, Cutlass had become something of a sub-marque for Oldsmobile, with the Cutlass Ciera, Cutlass Calais, and Cutlass Supreme on different platforms and causing madness in subsequent generations of parts-counter guys. The Ciera (generally spelled “Sierra” by most owners, because what the hell is a Ciera?) achieved its greatest fame as the car driven by various bad guys in the excruciatingly Minnesotan film “ Fargo.”

Here’s a Cutlass Ciera — a Brougham, no less — that I spotted in Denver last week.

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Crapwagon Outtake: 1991 Oldsmobile 442

I love road racing. I grew up about an hour away from the Mid-Ohio Sports Car Course and spent many summer weekends wandering the grounds while soaking in the sounds and smells unique to the track. I’m pretty sure my first race was the Lumbermens Six Hours IMSA race in 1983, won by my local hero Bobby Rahal. I was four.

While I certainly enjoyed watching the CART and IMSA races, I always looked forward to the support races leading up to the main events. The best battles of the weekend were often dealt by the showroom stock classes, with small coupes and sedans bashing fenders and doors to get an edge in the corner.

Perhaps even as a kid I knew that I’d never be able to afford to race the big bore stuff, and adjusted my expectations downward. That must be why I adore homologation specials.

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Junkyard Find: 1982 Oldsmobile Cutlass Cruiser Wagon, Deadhead Edition
Jerry Garcia died more than 20 years ago, but Grateful Dead-themed stickers will be showing up on junkyard vehicles as long as junkyards exist.In this series so far, we’ve seen several Steal Your Face-ized junkyard inmates, including this ’68 GMC pickup, this Ford Probe that no doubt had Kansas Highway Patrol sniff-dogs straining against the Colorado border in their eagerness to make an easy bust, and this stereotype-reinforcing ’83 VW Vanagon.Now we’ve got this Malaise Era Olds wagon from the first year of the GM G-body.
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Crapwagon Poll: 1967 Ford Mustang Vs. 1968 Oldsmobile Cutlass

Mark’s look today at a couple of late Sixties’ performance icons has inspired me. Yes, my automotive ADD kicked in and off I went to eBay in search of affordable Cutlass and Mustang projects.

And, really, I’m still searching. The majority of what I’ve found are either total basketcases, poorly-done “customs,” or pristine show cars with prices to match. I’d love to find a car that has needs, but could be driven away and worked on over time.

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Comparison "Test": 1968 Oldsmobile Cutlass S and 1968 Ford Mustang GT

Confession time: I’ve never driven a car built before the 1980s.

Actually, scratch that. I may have driven a car built before the ’80s — likely late ’70s — but it wasn’t memorable enough for me to actually, well, remember.

Thankfully, my hobby-turned-career has afforded certain pleasures, such as driving two incredible examples of what Detroit had to offer the buying public more than 40 years ago.

It was time to right my dark secret. These two cars — a 1968 Ford Mustang GT and an Oldsmobile Cutlass S of the same vintage — would allow me to do just that.

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My Father's Oldsmobile

On Sunday, when my eldest daughter and I headed to a local grocery store for a few things, we happened upon a car show in progress. The local Oldsmobile club was having their annual show, which caught the daughter’s eye. Naturally, we put shopping on hold for a few minutes to wander through the lot.

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Junkyard Find: 1979 Oldsmobile Cutlass Salon Fastback Brougham Sedan

The early fifth-generation Olds Cutlass was a huge seller in the United States; not as big as the Cutlass’ peak in 1976 (when it was the best-selling car in the country), but one of the most popular cars on the street during that period. However, very few Oldsmobile shoppers opted for the odd-looking Cutlass Salon fastback sedan (or its Buick Century sibling), making today’s Junkyard Find nearly as rare as, say, a Geo Prizm GSi.

As more proof that rare does not always equal valuable, I present a rust-free, totally restorable Cutlass Salon Fastback Brougham Sedan, spotted in a San Francisco Bay Area wrecking yard last week.

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Junkyard Find: 1973 Oldsmobile Delta 88 Custom, With Bonus 1993 Newspapers

The full-sized Olds 88 was around for decade after decade, and we’ve seen a few of them in this series so far. There was this ’67 Delta, this ’70 Delta, and this ’84 Delta Royale Brougham, and of course many of us remain fans of music devoted to the now-defunct marque. Here’s a ’73 Delta 88 Custom (whoops, it appears to be a ’70) that I photographed in a Denver self-service yard last winter.

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Junkyard Find: 2003 Oldsmobile Aurora

Here at Down On the Junkyard HQ, we’re all about American automotive history. We’ve seen one of the last of the GM J-bodies, evidence of how Ronald Reagan saved Ford from recall-induced bankruptcy, and Shelby-ized French Chryslers. Today we’ll be looking at one of the many cars that didn’t save Oldsmobile, a final-year-of-production Olds Aurora that I spotted last week in a Denver-area yard.

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  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.
  • MKizzy If Tesla stops maintaining and expanding the Superchargers at current levels, imagine the chaos as more EV owners with high expectations visit crowded and no longer reliable Superchargers.It feels like at this point, Musk is nearly bored enough with Tesla and EVs in general to literally take his ball and going home.
  • Incog99 I bought a brand new 4 on the floor 240SX coupe in 1989 in pearl green. I drove it almost 200k miles, put in a killer sound system and never wish I sold it. I graduated to an Infiniti Q45 next and that tank was amazing.
  • CanadaCraig As an aside... you are so incredibly vulnerable as you're sitting there WAITING for you EV to charge. It freaks me out.
  • Wjtinfwb My local Ford dealer would be better served if the entire facility was AI. At least AI won't be openly hostile and confrontational to your basic requests when making or servicing you 50k plus investment and maybe would return a phone call or two.