Nissan Trademarks New Logo for Z Cars… and Itself

Everybody knows Nissan’s 370Z has overstayed its welcome. With over a decade of service beneath her belt, the old girl has done her part and now cries out desperately for retirement.

It’s not the car’s fault; Nissan simply hasn’t had anything to replace it with. As such, it’s had to keep sending the tired veteran back to the front. While a successor has been rumored to be in development for ages, little hard evidence turned up to prove its existence.

Meanwhile, the current Z continues to bleed sales. Nissan only managed to move 2,384 examples inside the United States last year — down from a similarly modest 3,468 in 2018. This year won’t be any better for the model, though we now finally have confirmation that Nissan is making moves on the next Z car — and it seems to support rumors that it will adhere to a retro-inspired look. Nissan has filed a trademark patent with the Canadian Intellectual Property Office and the Z logo looks quite a bit like it did when we were still calling the marque Datsun.

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Join the Club: Nissan Suspends U.S. Production

Joining a growing list of automakers, including — as of Wednesday — the Detroit Three, Nissan has announced it will cease production in the United States.

While an automaker with falling sales and bloated inventory isn’t likely to find itself in a car-less position when production resumes, those same elements spell nothing good for a company that was already in dire straits before the pandemic hit.

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2020 Nissan Titan XD First Drive - Is the Tweener All Grown Up?

On a cold January morning during the 2015 North American International Auto Show, Nissan CEO Carlos Ghosn debuted the brand’s all-new pickup truck. It wasn’t a typical full-size, half-ton offering. Rather, it was a “tweener” that sits between the half-ton and three-quarter ton trucks currently on sale. Ghosn made the business case for the truck, stating that nearly 150,000 people every year switch from a half-ton to a three-quarter ton truck or vice versa because there’s no real truck out there to meet their needs. Additionally, the truck would have a 5.0-liter Cummins diesel V8 engine.

Fast forward to 2020 and things have changed. Sales of the first-generation Titan XD were lackluster at best, and the company has completely discontinued the diesel engine and regular cab options. Ghosn himself was smuggled out of Japan in an instrument case back to Lebanon to avoid the Japanese legal system. But there is a new version of the Titan XD, and Nissan claims things will be different this time.

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Mexican Production Under Threat As China Struggles to Come Back Online

Mexico, the birthplace of many lower-end automotive offerings, could see plants go dark by the end of the month if the global supply chain doesn’t sort itself out. Specifically, that means China, a prolific producer of parts.

Production in that country has been stymied since major lockdowns enacted in late January to halt the spread of the emerging coronavirus pandemic left factories idle. And while the country has begun relaxing measures that kept workers away from plants, China’s manufacturing heartland has been slow to rebound.

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Buy/Drive/Burn: Compact Japanese Pickup Trucks From 1992

Our last two Buy/Drive/Burn entries reflected compact truck offerings in 1972 and 1982. We know you all love talkin’ trucks, so we bring you a subsequent entry in the series today. It’s 1992, and you’ve got to buy a compact Japanese truck.

Hope you can bear the 10-percent interest rate on your loan.

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AWD-only Nissan Altima, Not Surprisingly, Isn't Setting Sales Charts on Fire in Canada

The new-for-2019 Nissan Altima, arriving in the fall of 2018, marked a significant departure from the previous model. For starters, there was no V6 on offer; a turbocharged 2.0-liter four-cylinder engine with variable compression technology set up shop as the uplevel option. Also different was the appearance of all-wheel drive.

In Chris’ review of an attractive AWD Altima, he made note of Nissan’s enthusiasm for the technology, with the automaker’s U.S. brass claiming a significant take rate for Altimas with four driven wheels. That may be true in the U.S., but how does a traditionally front-drive model fare when it’s only available in AWD? Canada has the answer.

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2020 Nissan Altima AWD Review - The 'Not a Rental' Review

A few years ago, the family and I rented a car and drove to a national park, just like thousands of others do every year. After a few hours of hiking and sightseeing, we found a restaurant in the park for lunch. Our rental that day? A silver Nissan Altima. Here’s the weird part: there were eight more silver Altimas parked side-by-side, all with minor trim differences and stickers from different rental agencies.

It was genuinely weird.

TTAC has a long history of reviewing cars from rental agencies – initially as a ward against potential influence from the automakers, and occasionally to review cars we don’t normally see in media fleets. This isn’t one of those. This 2020 Nissan Altima AWD is a marked improvement from the rental counter – it’s no longer the ubiquitous scourge of indifferent travelers.

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Nissan Flees Fleet Reliance With 2020 Sentra

While fleet participation helped Nissan boost its sales volume for years, management feels it hasn’t done the company any favors in terms of profitability. As such, the company says it wants to take the 2020 Sentra out of the rental circuit. If you borrow a vehicle from rental agencies more than never, you’ve probably noticed Nissan’s compact sedan is often the default choice when the supply of Chevrolet Sonics or Toyota Corollas dries up.

Expect less of this moving forward, but be warned it’s not the dream scenario you envisioned. First off, there will undoubtedly be leftover 2019 models on rental lots for some time. Secondly, Nissan improved the 2020 Sentra to a point where you might actually prefer it. The manufacturer made no small effort effort to shore up the sedan’s ride quality, handling, comfort, tech and visual aesthetics for the new generation — succeeding rather well, according to our own Tim Healey. It also has a new 2.0-liter motor offering superior vigor versus its anemic 1.8-liter predecessor. With more on offer, Nissan figured it was a better idea to try it out on customers first, rather than assuming its rightful place is in a rental fleet.

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Give Us Ghosn: Japan's Deputy Justice Minister Heads to Lebanon

Japanese Deputy Justice Minister Hiroyuki Yoshiie reportedly traveled to Lebanon this past weekend in an attempt to convince Carlos Ghosn to give up his life on the lam and head back to Tokyo to stand trial. Considering the defamed automotive executive fled the country because he was positively convinced this would end in a conviction, we probably won’t need to issue any follow-up reports about how the meeting ended.

Ghosn has repeatedly stressed his belief that Japan aided Nissan in ousting him from the company and has no interest in giving him a fair trial — calling it a “hostage justice” system.

Of course, all the real negotiating will be done by proxy through Lebanese Justice Minister Albert Serhan, with the pair scheduled to meet on Monday. Ghosn won’t actually be in attendance, but you had better believe he’ll be interested in the play-by-play recap. With his mind already made up on the matter, Japan will need to focus on persuading Serhan.

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Junkyard Find: 1987 Nissan Maxima Sedan
The Nissan Maxima of the 1980s remains one of my favorite Junkyard Finds, partly because it began the decade as a sporty rear-wheel-drive cousin to the Z-Car and ended it as a swanky front-wheel-drive pseudo-luxury machine… but mostly because these cars came stuffed full of the quirky futuristic technology that made Japanese cars so interesting during The Turbo Decade.Here’s a high-mile ’87 Maxima I spotted in an East Bay self-service yard last month.
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The Hits Never Stop: Nissan Fears Plant Shutdowns Amid Parts Disruption

It wasn’t long ago — just a day, actually — that Nissan’s already embattled CEO told shareholders he’d happily be fired if the company’s turnaround efforts fall flat.

Less than a week after posting its first quarterly loss in a decade, Nissan now fears that a supply chain disruption born of the Chinese coronavirus outbreak could idle plants worldwide. It’s the last thing the company needs.

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Nissan Switch: A New Vehicle Every Day, If That's Your Thing

Nissan hopes a new service announced Tuesday will entice brand aficionados into paying a sum well above that of your average monthly loan payment for the privilege of swapping between vehicles. The pilot project targeting Houston drivers carries the name “Nissan Switch.”

Yes, as it faces trouble in the U.S. and abroad, the struggling company is following in the footsteps of other automakers and giving the subscription model a go.

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French Government Warns Renault Against Job Cuts, Factory Closures

Last week, Renault reported its first significant loss in a decade (€141 million) and a 3.3-percent decline in annual sales for 2019. It now expects a flat 2020 and claims it needs to commit itself to a €2 billion restructuring program over the next three years. Alliance partner Nissan also anticipates a weak year, and is doubling down on its own restructuring efforts by showcasing an eagerness to do whatever it takes to restore profitability.

However, the French government wants Renault to slow down and think about things before it starts shuttering local factories. Owner of a 15-percent stake in the automaker, it doesn’t wish to see its investment doing anything embarrassing. As such, French Finance Minister Bruno Le Maire warned the company to be exceedingly careful with how it handles business in France, urging it to avoid any measures that might negatively impact domestic employment rates.

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Nissan CEO Prepares to Swing the Axe Even Harder; North America in the Line of Fire

Dismally poor performance in a key market has left Nissan’s freshly minted CEO, Makoto Uchida, with no other option than to cut deeper.

Already, the struggling automaker’s North American arm has faced a workforce furlough, severe restrictions on travel, pared-down build configurations on new models, and a host of other cost-cutting efforts, but the present situation calls for more.

Replying to angry shareholders in Japan, Uchida promised to be merciless.

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Dismal Earnings Reports Lands, Nissan Cuts Profit Forecast Again

Nissan has handed in its third-quarter 2019 earnings report, and the grades are bad. Missing analyst expectations, the automaker’s operating profit fell 83 percent in the first 9 months of the fiscal year, with revenues down 12.5 percent. That leaves Nissan with an operating margin of 0.7 percent — down three percentage points from this time last year.

Operating profit in Q3 (October-December) was $210 million.

As the automaker attempts to triage its way out of a financial hole that deepened rapidly in early 2019, Nissan has again pared back its full-year profit forecast.

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  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
  • Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Ollicat I am only speaking from my own perspective so no need to bash me if you disagree. I already know half or more of you will disagree with me. But I think the traditional upscale Cadillac buyer has traditionally been more conservative in their political position. My suggestion is to make Cadillac separate from GM and make them into a COMPANY, not just cars. And made the company different from all other car companies by promoting conservative causes and messaging. They need to build up a whole aura about the company and appeal to a large group of people that are really kind of sick of the left and sending their money that direction. But yes, I also agree about many of your suggestions above about the cars too. No EVs. But at this point, what has Cadillac got to lose by separating from GM completely and appealing to people with money who want to show everyone that they aren't buying the leftist Kook-Aid.
  • Jkross22 Cadillac's brand is damaged for the mass market. Why would someone pay top dollar for what they know is a tarted up Chevy? That's how non-car people see this.