Just as TTAC predicted in earlier editorials, Holden will be receiving vehicles imported from China as part of its future product plan – the vehicle slated to be imported from China is no less than the next generation Commodore.
With the demise of Holden’s manufacturing and R&D facilities complete by 2017, General Motors is reportedly looking to kill off the Holden brand and switch over to Chevrolet instead.
-Mike Devereux, Holden’s former Managing Director, in November, 2012
Those ominous words spoken by Mike Devereux last year have taken on an almost eerie significance in light of yesterday’s events. After more than a half century of building cars in Australia, Holden will now become a “national sales company”, ostensibly selling rebadged global General Motors products, manufactured in places like Korea and Thailand.
But veiled remarks about the Australian auto industry aren’t the only words uttered by Devereux that caused us to take notice. At the launch of the latest VF Commodore, Devereux made a vague statement about the Commodore’s future, implying that it would be built on a global platform at the Adelaide factory. While the latter is no longer possible, there’s still hope that the Commodore could live a GM architecture. The only question is, which one?
Holden informed the Australian federal and state level governments that it will cease car production in Australia by 2017, citing a “perfect storm” of unfavorable exchange rates, high production costs and a small but competitive car market that has seen sales of traditional Australian-made rear-drive sedans and Utes plummet in recent years. An estimated 3000 workers are said to be directly affected by the closure of Holden’s manufacturing facilities.
If you want to see the future of Holden in Australia, this is it. Yes, it’s the same car that Jack Baruth took to the woodshed in today’s edition of TTAC, but it’s also a harbinger of things to come for the iconic Australian marque, with the announcement that Holden’s Elizabeth, Australia plant will be tooling up to produce the first ever front-wheel drive Commodore. And even that looks doubtful.
Hot on the heels of a $275 million “investment”, Holden is going back to the Australian government, hat in hand, asking for more money. This time, Holden wants another $265 million to keep their assembly plants online.
Holden and HSV try their hand at the “Imported From Detroit” style car commercial. As someone who has always been partial to Aussie muscle sedans, it’s easy for me to say I’m a fan. No doubt the line about cars becoming “smaller, quieter and more vanilla” will resonate with many of us. In a country where the Mazda3 and Toyota Corolla have knocked the Commodore and Ford Falcon off the top perches of the sales leader boards, it carries extra significance.