#editorials

Last week, Nissan – as part of the Renault Nissan Mitsubishi Alliance – announced an ambitious plan to invest 23 billion Euros in new products, starting with the all-electric Nissan Ariya crossover and compact Nissan Micra, as well as a commitment to developing a new type of solid-state battery that could rocket the company back to the forefront of the electric car market in a way that it hasn’t been since the original Nissan LEAF went into production all the way back in 2010. It was a bold statement of intent, but one that begs the question: Can Nissan pull it off?

Much like the V20 Toyota Camry covered by Rare Rides recently, Honda’s CA generation Accord was a big, important step forward for Honda’s mainstream sedan. Designed for a global market and manufactured in many different countries, the CA Accord put the nameplate on the minds of many a middle-market American consumer. Let’s take a trip back in time, to when cars were still square.

Tesla and its boss, Elon Musk, stepped in it again this week.

As we reported the other day, Tesla faced a recall of 54,000 vehicles because the company had programmed its Full-Self Driving software to allow rolling stops.

When the Associated Press’s Tom Krisher wrote a pretty straightforward news story describing the recall, Elon Musk called him a “lobbyist” while replying to a tweet.

Despite the automotive industry collectively promising to commence deliveries of self-driving cars in 2019, autonomous vehicles have remained test platforms for technologies that don’t yet seem ready for mass consumption. Public perception of the concept has also endured a few setbacks after several fatalities involving partially autonomous vehicles received national media attention. Today, the relevant technologies have failed to mature as swiftly as indicated and there are a whole host of legal ramifications to contend with.

Selling an automobile that’s marketed as being able to drive itself (even partially) are exposing automakers to a whole new demographic of lawsuits, so they’re desperate to install failsafe measures that places the onus of responsibility back onto the driver. Their current favorite is driver-monitoring cameras, which the American Automobile Association (AAA) likewise believes are probably the best solution. The outlet recently shared the results of a study attempting to determine which driver-engagement systems worked best and decided that in-cabin cameras were the leading choice in a batch of bad options.

In our last installment of the Imperial saga, we worked through the earliest years of Chrysler’s Fuselage Look era. The Imperial wore its hefty new styling well, even though it shared more parts and even body panels with Chrysler’s lesser New Yorker. Although the new looks were a sales hit in 1969, customers who wanted a Fuselage Imperial bought one immediately. By 1971 things were much grimmer. Imperial was relegated for the first time to a singular trim: LeBaron. A sign of the times, the brand was no longer advertised separately in marketing materials, but alongside Chrysler’s other offerings as “Imperial by Chrysler.” However, for 1972 it was time for a big update, as Chrysler tried to bump up the Imperial’s seriously sagging sales.

We finish up our Rare Rides Icons coverage of the AMC Matador today by spending some time abroad. The Matador maintained a few different passports as it donned new branding and nameplates for its various international adventures. And unlike many domestic cars of the period, AMC saw sales success when its midsize arrived in other markets.

Today’s Rare Ride was a single-year offering at Buick; it came and went in 1958. As General Motors reworked its large car offerings that year in response to styling changes at one of its biggest competitors, it reintroduced a historical nameplate at Buick: Limited.

We entered the Fuselage Look era of the Imperial in our last installment, as Chrysler shook off the conservative and upright styling its flagship brand wore prior to 1969. Prices were notably slashed and quality suffered as Imperial shared body panels with its Chrysler siblings, incidents that in previous decades would’ve been out of the question. We pick up in 1970, for the second year of the C-body Fuselage Imperials.

The Insurance Institute for Highway Safety (IIHS) has said it is developing a new rating system to evaluate the existing safeguards found inside vehicles equipped with partial automation. Considering how commonplace advanced driving aids have become, you might be thinking this was long overdue. However, insurers were blindly praising advanced driving suites a few years ago — until they actually started testing them in earnest.

As luck would have it, there’s been mounting research supporting claims modern automotive tech encourages drivers to tune out and become distracted. While this wouldn’t be a big deal if the relevant features all functioned perfectly, the reality is that most are far less effective than advertised and practically all of them run the risk of being completely undone by inclement weather or poor lighting. Confusingly, the IIHS believes the best solution here is to make sure systems constantly monitor the driver to ensure the driver is constantly monitoring the system.

Chrysler had its first involvement with Mitsubishi Motors Corporation in 1971. With a considerable stock purchase by Chrysler, the two companies’ long-lived captive import cooperation began. Introduced immediately to Americans in 1971 as the Dodge Colt, the nameplate was on its second generation by 1977. We pick up in the middle of that year, as third-gen Colts started to arrive from Japan. In the unusual arrangement, brand new (and differently sized) Colts were sold alongside second-gen Colts during the same model year.

A new survey from Cox Automotive is suggesting that people are relatively pleased with their trips to the dealership these days — at least compared to the last few years. According to the team that’s been crunching the numbers over at Automotive News, “Buyer satisfaction with the shopping experience from the research stage through delivery dipped to 66 percent in 2021.” Back in 2020, respondents claimed they were happy 72 percent of the time. But in 2019 Cox was only getting 60 percent of shoppers to say they had an okay time buying a vehicle.

The uptick in 2020 is obvious. Showrooms were devoid of customers, production shortfalls hadn’t yet become the norm, and dealers were selling just about everything at a discount — keeping prices low until 2021 sent them into the stratosphere. However, the outlet still framed it as a win against 2019, suggesting that consumers are more satisfied with their shopping experience than before the pandemic. It also claimed that people who purchased vehicles online, the no-haggle alternative to going to a dealership to argue in a small room, tended to be happier overall.

We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.

As we make our way into the 12th installment of Rare Rides Icon’s Imperial coverage, the third generation 1967 Imperial became the shortest-lived in the nameplate’s history. After the decade-long reign of the D-body, Imperial switched to the unibody C platform to cut costs, and move on from dated body-on-frame underpinnings. But it was an odd time to introduce a new car, as the C-body was no spring chicken when the Imperial debuted. More importantly, Chrysler was on the cusp of an entirely new styling direction: The Fuselage Look.

For over 20 years Chrysler offered various Mitsubishi offerings as rebadged captive import vehicles in the North American market. For a handful of years, a Colt at your Chrysler-Dodge-Plymouth-Jeep-Eagle-DeSoto-AMC dealer was the exact same one you’d buy at the Mitsubishi dealer across the street. Let’s take some time and sort out the badge swapping history of Colt.