By on January 18, 2022

We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.

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By on January 10, 2022

AMC introduced its new Matador lineup into the very competitive intermediate (midsize) car market in 1971. It was a time when the company was making advances in build quality, streamlining, and an industry-leading all-encompassing warranty. And though the Rebel by any other name was selling decently, it wasn’t grabbing market share as AMC expected. Especially lackluster were sales of the Matador Coupe, a body style that was the top seller amongst its domestic competitors. As 1974 approached, AMC prepared to make some big changes to Matador, and introduce an all-new two-door.

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By on December 29, 2021

The American Motors Matador line was many things to many people during its run from 1971 to 1978. Built domestically and abroad, Matadors occupied more than one size class, a broad range of price points, and were even dressed in fashionable luxury garb for a while. Come along as we explore the world of Matador.

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By on July 1, 2019

With Independence Day nearly upon us, it seems fitting that Rare Rides take a look at a car wearing its red, white, and blue theme very proudly. It’s a rare version of the AMC Rebel: The Machine. Get your sparklers ready.  (Read More…)

By on July 6, 2012

A couple of days ago, I accompanied a friend on a journey to pick up a couple of Rabbits at a mysterious not-open-to-the-public yard that sprawls across a couple of square miles of prickly-pear-covered prairie east of Colorado Springs. I’ll tell the story of that adventure soon, but I just couldn’t wait to share this car that I spotted during our visit: one of the finest examples of Malaise Era special-edition marketing madness in the history of the universe! (Read More…)

By on August 26, 2011

I never thought I’d ever find an Oleg Cassini Edition AMC Matador in the junkyard. Oh, sure, I’ve seen Givenchy Continentals, Mark Cross New Yorkers, a couple of Etienne Aigner VW Golfs, even a Levis Gremlin… but even with all I’ve written about the Oleg Cassini Matador I’d given up hope of actually seeing one on its way to The Crusher. That changed yesterday. (Read More…)

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