Tag: Branding

By on May 28, 2015

2015 Buick Regal GS red

As Tim Cain alluded to earlier this month while speaking of Encore sales, Buick is in a bit of a rut. In a market that’s growing with many brands seeing best-ever sales periods, Buick is being propped up by a single model, its cute-ute Encore. That’s not enough to stave off the downward sales trend of its other offerings as the brand as a whole is down 5 percent year-to-date.

Armchair analysts and pool chair pundits – this is your time to shine. Let’s fix Buick in 24 hours.

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By on April 10, 2015

Jeremy Clarkson Thankfully Not Smiling

Aside from not presenting cars on BBC anymore, former “Top Gear” host Jeremy Clarkson won’t be appearing on another BBC program, as well.

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By on January 22, 2015

Lyft Lightstache

No longer will Lyft drivers have to worry about their fuzzy pink mustache plushies becoming gross after a day in the rain, thanks to a new upscale display.

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By on December 9, 2014

Casa-de-Cadillac-_Christmas-1955 Courtesy curbsideclassic.com

It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:

“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”

We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products. (Read More…)

By on November 10, 2014

Jim Farley, Ford Executive Vice President of Global Marketing, Sa

Two Ford execs are about to have their passports stamped, as marketing chief Jim Farley and Ford of Europe general Stephen Odell are switching roles and addresses, effective on New Year’s Day 2015.

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By on May 23, 2014

BMW-2-Series-Active-Tourer

In roughly 50 words, author Nassim Taleb neatly summarizes the answer to every essay ever penned about how “Car Company X Has Lost Its Way”.

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By on February 12, 2014

Manchester United Squad Attend Chevrolet Event

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

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By on December 3, 2013

Image courtesy CorvetteBlogger

The saying, “Men are from Mars and women are Venus”, embodies more truth than one may realize. It is no secret that men and women have had differences in matters of opinion ever since the beginning of time. We are all familiar with the story of Adam and Eve. Here we are, X versus Y, still at odds on well… EVERYTHING!

It’s no different today when we take a look at the automotive industry. When you look at men and women on the road today, you will notice a BIG difference in automotive choices. Speaking from a woman’s perspective I can honestly say, I’m not sure if I will ever understand the thought process of a man’s choice of car. However, I believe it’s fair to say that men probably have no clue what we’re thinking when we decide on a vehicle as well.

Upon hearing that I was writing for a car blog, a female friend of mine remarked that you don’t see many women of any age driving American made cars nowadays.
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By on November 13, 2013

Infiniti Q50 - Skyline

While Nissan plans to resurrect Datsun to battle Toyota’s scions in North America, the automaker is bringing Infiniti back home to Japan by delicately mounting its badge just so upon the grill of what will be the Skyline sedan. Just the badge, though.

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By on September 17, 2013

 

JUSTIFICATION-1

I still remember the day my parents bought me a copy of the iconic Justification for Higher Education poster.  I had been nagging them for a while, and when I finally got the poster, it took immediate pride of place in my childhood bedroom.  Having matured, I recognize now that the imagery depicts a lifestyle unlikely to be the preserve of the highly educated, but instead that of a lottery winner.  Didn’t matter then, and it doesn’t matter today; the now ratty old poster followed me to college and again to my grown-up domicile.

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