Tag: Branding

By on May 23, 2014

BMW-2-Series-Active-Tourer

In roughly 50 words, author Nassim Taleb neatly summarizes the answer to every essay ever penned about how “Car Company X Has Lost Its Way”.

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By on February 12, 2014

Manchester United Squad Attend Chevrolet Event

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

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By on December 3, 2013

Image courtesy CorvetteBlogger

The saying, “Men are from Mars and women are Venus”, embodies more truth than one may realize. It is no secret that men and women have had differences in matters of opinion ever since the beginning of time. We are all familiar with the story of Adam and Eve. Here we are, X versus Y, still at odds on well… EVERYTHING!

It’s no different today when we take a look at the automotive industry. When you look at men and women on the road today, you will notice a BIG difference in automotive choices. Speaking from a woman’s perspective I can honestly say, I’m not sure if I will ever understand the thought process of a man’s choice of car. However, I believe it’s fair to say that men probably have no clue what we’re thinking when we decide on a vehicle as well.

Upon hearing that I was writing for a car blog, a female friend of mine remarked that you don’t see many women of any age driving American made cars nowadays.
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By on November 13, 2013

Infiniti Q50 - Skyline

While Nissan plans to resurrect Datsun to battle Toyota’s scions in North America, the automaker is bringing Infiniti back home to Japan by delicately mounting its badge just so upon the grill of what will be the Skyline sedan. Just the badge, though.

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By on September 17, 2013

 

JUSTIFICATION-1

I still remember the day my parents bought me a copy of the iconic Justification for Higher Education poster.  I had been nagging them for a while, and when I finally got the poster, it took immediate pride of place in my childhood bedroom.  Having matured, I recognize now that the imagery depicts a lifestyle unlikely to be the preserve of the highly educated, but instead that of a lottery winner.  Didn’t matter then, and it doesn’t matter today; the now ratty old poster followed me to college and again to my grown-up domicile.

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By on August 22, 2013

AR-130829977

Toyota’s Lexus brand is going into the luxury consumer goods business by opening the first Intersect By Lexus store in The Aoyoma district of Tokyo at the end of the month. Lexus hopes that selling things like Italian leather bags will improve the Toyota luxury brand’s image, particularly outside the United States, where Lexus has been successful. Other Intersect By Lexus stores will open in Dubai and New York City.

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By on July 5, 2013

Yoyo - Picture courtesy Twiier.com

GM wants to move Opel upmarket (again,) to allow more breathing space for Chevrolet in Europe, Reuters reports. Frustrated Opel dealers say GM needs to declare what it wants, and stick with it for a change. (Read More…)

By on May 27, 2013

Acura_NSX_concept_--_2012_NYIAS

When the NSX was last available for sale, the rest of the world knew it as a Honda product. But now that the next-generation NSX is intended to be a flagship for the Acura brand, Honda has run into a small problem – Acura doesn’t exist in much of the world.

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By on March 14, 2013

PSA announced their renewed brand strategy for their Peugeot and Citroen lines, and the situation has finally been clarified after frequent back and forth reports that contradicted one another. It turns out that PSA will employ a three-tier approach that is equally confusing, with Citroen as the lowest tier with Peugeot on top. But then there’s also Citroen’s DS line, which is supposed to be upscale itself. Confused? So are we.

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By on February 19, 2013

 

The Chinese-Israeli co-production Qoros has not sold a single car yet, but it already finds itself in the legal hot seat. Via a temporary injunction of a court in Hamburg, Germany, Audi precluded Qoros from using – the letter Q.

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