Tag: Branding

By on February 12, 2014

Manchester United Squad Attend Chevrolet Event

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

(Read More…)

By on December 3, 2013

Image courtesy CorvetteBlogger

The saying, “Men are from Mars and women are Venus”, embodies more truth than one may realize. It is no secret that men and women have had differences in matters of opinion ever since the beginning of time. We are all familiar with the story of Adam and Eve. Here we are, X versus Y, still at odds on well… EVERYTHING!

It’s no different today when we take a look at the automotive industry. When you look at men and women on the road today, you will notice a BIG difference in automotive choices. Speaking from a woman’s perspective I can honestly say, I’m not sure if I will ever understand the thought process of a man’s choice of car. However, I believe it’s fair to say that men probably have no clue what we’re thinking when we decide on a vehicle as well.

Upon hearing that I was writing for a car blog, a female friend of mine remarked that you don’t see many women of any age driving American made cars nowadays.
(Read More…)

By on November 13, 2013

Infiniti Q50 - Skyline

While Nissan plans to resurrect Datsun to battle Toyota’s scions in North America, the automaker is bringing Infiniti back home to Japan by delicately mounting its badge just so upon the grill of what will be the Skyline sedan. Just the badge, though.

(Read More…)

By on September 17, 2013

 

JUSTIFICATION-1

I still remember the day my parents bought me a copy of the iconic Justification for Higher Education poster.  I had been nagging them for a while, and when I finally got the poster, it took immediate pride of place in my childhood bedroom.  Having matured, I recognize now that the imagery depicts a lifestyle unlikely to be the preserve of the highly educated, but instead that of a lottery winner.  Didn’t matter then, and it doesn’t matter today; the now ratty old poster followed me to college and again to my grown-up domicile.

(Read More…)

By on August 22, 2013

AR-130829977

Toyota’s Lexus brand is going into the luxury consumer goods business by opening the first Intersect By Lexus store in The Aoyoma district of Tokyo at the end of the month. Lexus hopes that selling things like Italian leather bags will improve the Toyota luxury brand’s image, particularly outside the United States, where Lexus has been successful. Other Intersect By Lexus stores will open in Dubai and New York City.

(Read More…)

By on July 5, 2013

Yoyo - Picture courtesy Twiier.com

GM wants to move Opel upmarket (again,) to allow more breathing space for Chevrolet in Europe, Reuters reports. Frustrated Opel dealers say GM needs to declare what it wants, and stick with it for a change. (Read More…)

By on May 27, 2013

Acura_NSX_concept_--_2012_NYIAS

When the NSX was last available for sale, the rest of the world knew it as a Honda product. But now that the next-generation NSX is intended to be a flagship for the Acura brand, Honda has run into a small problem – Acura doesn’t exist in much of the world.

(Read More…)

By on March 14, 2013

PSA announced their renewed brand strategy for their Peugeot and Citroen lines, and the situation has finally been clarified after frequent back and forth reports that contradicted one another. It turns out that PSA will employ a three-tier approach that is equally confusing, with Citroen as the lowest tier with Peugeot on top. But then there’s also Citroen’s DS line, which is supposed to be upscale itself. Confused? So are we.

(Read More…)

By on February 19, 2013

 

The Chinese-Israeli co-production Qoros has not sold a single car yet, but it already finds itself in the legal hot seat. Via a temporary injunction of a court in Hamburg, Germany, Audi precluded Qoros from using – the letter Q.

(Read More…)

By on December 25, 2012

TTAC Commentator Halftruth writes:

Hey Sajeev,

While watching the Mecum auto auctions recently, a beautiful Plymouth GTX came thru on the auction block. It got me thinking about the rash of brand-icide we’ve seen these past ten or so years. As they pass, others come in. (Read More…)

By on December 18, 2012

Infiniti has decided to abandon its current alphanumeric strategy for…an all-new alphanumeric strategy whereby passenger cars are given the “Q” designation, and crossovers and SUVs are dubbed the “QX”.

(Read More…)

By on November 16, 2012

Some of you may remember the  “No Audi” signs at U.S. parking garages at the height of the unintended acceleration craze of the late 80s. In a garage in China, one can see the reverse: Only Audis, other cars go elsewhere. (Read More…)

By on September 3, 2012

If you want to make cars in China, you need a joint venture partner. The Chinese joint venture partners have done well. 98 percent of last year’s sales of central government-owned Dongfeng came from joint ventures with Nissan, Honda, and Peugeot. Largest Chinese automaker SAIC derives 60 percent of its sales from made-in-China GM and Volkswagen cars.

That policy “is like opium. Once you’ve had it you will get addicted forever,”  said former machinery and industry minister, He Guangyuan. (Read More…)

By on July 3, 2012

GM has blamed Western Europe location for Opel’s woes, unions, the economy. Opel has a brand crisis, and the crisis is “a self inflicted-wound,” says Christiaan Hetzner, Reuters’ man in Frankfurt, Germany, in an article on why Opel is in so much trouble. “Reputation is seen as the problem, not cars.” The recent attempts to move the Opel brand up-market ripped those old wounds open and could kill the patient. (Read More…)

By on June 19, 2012

 

Car companies the world over get in line to spend $185,000 (for starters) to register their brands as what is called a “Top Level Domain” or TLD. Instead of, say “Chevrolet.com,” in the future, you will be able to type only “Chevrolet” to get to the site. Google allows you to do the same right now, but also gives you a long list of other choices. (Read More…)

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