Tag: Africa

By on August 19, 2015

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Africa may be one of the last untapped continents for automakers and one of the largest growth markets in the future. But the opportunity is now for carmakers such as Uganda-based Kiira Motors, Kenya-based Mobius Motors, Nigeria-based Innoson and Ghana-based Kantanka Motors, they say.

“The automotive industry presents one of the fiercest competitive market environments,” Kiira Chief Executive Paul Isaac Musasizi told the Wall Street Journal. “We need to remain focused, courageous and committed.”

His commitment is shared by other automakers such as Ford, who recently announced that it would produce 5,000 trucks at a plant in Nigeria for sale within the continent. Hyundai said they would invest $22 million to build an assembly plant in Nairobi and expand dealerships.

A cursory look at market penetration for automakers looks promising — no African country cracks the top 50 in vehicles per capita.

(Read More…)

By on July 7, 2015

Photo courtesy Honda

New Honda CEO Takahiro Hachigo told media Monday that the automaker wouldn’t aim for a specific global sales figure to drive growth and would be open to partnerships with other automakers, Automotive News reported.

The speech also emphasized sharing global manufacturing resources within Honda’s six regional divisions and to create “challenging products.” (Which may or may not — probably not — mean “Challenger.”)

(Read More…)

By on December 11, 2014

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Today, 50 units from Nairobi-based manufacturer Mobius are set to be delivered to customers, marking the first step for the company as it aims to prove Kenya — and the continent of Africa — can produce just as well as it supplies raw materials.

(Read More…)

By on May 21, 2014

 

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Africa is quickly becoming the focus for auto makers looking to discover the last island of growth in an overly saturated global marketplace. Toyota, PSA and Renault-Nissan are hoping to make inroads on the continent beyond their current strongholds in trucks (Toyota) and North Africa (PSA/Renault) respectively. But a new start-up is proposing a very different kind of car for Africa, one far removed from the current crop of compact offerings.

(Read More…)

By on May 12, 2014

Dacia Lodgy

Fans of the W123 Mercedes better book the next flight to Marrakech. If the Moroccan government has its way, the country’s ubiquitous fleet of W123 taxi cabs will be scrapped, in favor of Renault and Dacia minivans.

(Read More…)

By on November 8, 2013

Ford Ranger International

From the Blade Runner future in Dubai to the shores of Tripoli, Ford aims to launch an aggressive campaign in the Middle East and Africa markets through the creation of a fifth business unit that will consolidate the Blue Oval’s operations in the two regions.

(Read More…)

By on October 23, 2013

Not business as usual_1

Emerging markets have been a big theme at TTAC for the past few years, with our coverage going beyond the cursory articles on automotive developments in the BRIC countries. Our articles on places like North Africa and Indonesia aren’t always the most popular, but we keep an eye on them for a very important reason. These countries are the final frontier for growth in the automotive sector.

(Read More…)

By on August 29, 2013

2014-Datsun-Go-01

Datsun’s first product, the GO subcompact, has yet to go on sale in its first market, but Datsun is already looking elsewhere to expand its offerings beyond the initial four markets of India, Indonesia, Russia and South Africa.

(Read More…)

By on July 17, 2013

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While Equitorial Guinea is one of the wealthiest countries in Africa,  only half of the people have access to clean, safe drinking water. One fifth of children born in the country die before they are five years old. Two years ago the French government raided the €80 million, 101-room mansion near the Champs Elysees belonging to Teodorin Obiang, the son of the president of Equatorial Guinea, Teodoro Obiang Nguema Mbasogo, in power since 1979. Among the treasures found in the mansion were a cache of supercars, which have now been sold off.

(Read More…)

By on June 3, 2013

Today we inaugurate a 5 Part series about how Chinese carmakers are setting themselves up for success abroad. Each day of this week I will publish a new Part for the series. I hope you enjoy it!

For the first time in the history of car manufacturing, Chinese carmakers have sold 1 million cars outside of China in 2012. They are now relying more and more on export markets to boost their bottom-line, especially as conditions have worsened for local passenger cars at home over the last couple of years. However, as I described in my article “China: How local brands may finally find their mojo at home“, the Chinese are learning how to sell low-cost overseas and apply these strategies at home, making themselves more competitive in the process.

In fact, while the long-dreaded Chinese ‘invasion’ of the West European and American car markets is still a long way off, Chinese manufacturers have been working extra-hard under the radar to secure less developed markets that will form the bulk of the global car sales growth over the next couple of decades.

And this is why they will win…

First case in point, Africa.

(Read More…)

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