Datsun’s first product, the GO subcompact, has yet to go on sale in its first market, but Datsun is already looking elsewhere to expand its offerings beyond the initial four markets of India, Indonesia, Russia and South Africa.
The Wall Street Journal reports that Datsun is focusing on Central America as well as other African markets as targets for expansion following Datsun’s rollout. The WSJ quotes Datsun head Vincent Cobee as stating that the two regions are “…vastly underserved by the auto industry.”
Africa has been a target of European automakers like PSA and Dacia in recent years. Dacia, which is part of the Renault-Nissan group, has been aggressively expanding in North African countries like Morocco and Algeria with its own low-cost cars, though the new Datsun product is arguably an even more basic proposition.
Beyond the GO, Datsun is developing as many as 5 other models to flesh out its product lineup. While conventional wisdom dictates that customers would be moved up the ladder from a Datsun to a Nissan, the aim is to keep customers moving up to different products within the Datsun brand.