Ford CEO Alan Mulally: U.S. Sales to Finish 2009 at 11 Million

Robert Farago
by Robert Farago

In case you hadn’t noticed, Ford is in a [familiar] race against the clock. Pre-economic meltdown, it mortgaged everything up to and including their logo. Under ex-Boeing exec Alan Mulally, the Blue Oval Boys have cut costs, improved efficiency, launched new products and gained relative market share. But Ford’s still a gi-normous company that takes in less money than it spends. The Department of Energy’s $10 billion twenty-five year, no-to-low interest loan didn’t hurt The Glass House Gang’s bottom line, but there’s only one way for Ford’s going to become profitable, to begin to pay off their debt and stave off bankruptcy: volume. Specifically, they need the U.S. auto market to recover, in a big way, for them, and quickly. So it’s no surprise that that’s exactly what CEO Alan Mulally says is gonna happen . . .

Mulally said there were signs of recovery and a sales pick-up was expected in coming years. Ford expects total U.S. industry sales of about 11 million in 2009, rising to 12.5 million in 2010 and to about 14.5 million in 2011.

Automotive News [sub] forgets to mention that the post-Cash-for-Clunkers sales result are on the catastrophic side of dire; they’re due to clock-in at an 8.5 million-ish Seasonally Adjusted Sales Rate. Absent another round of taxpayer-funded federal stimulus/subsidy action, Mulally’s [ongoing] prediction of a late 2009 uplift may be off by a good million sales.

As for the future . . .

“The fundamentals of economy coming back is the absolute key,” Mulally said. “It’s a slower recovery and we think it’s going to go with the economy.”

If Ford’s future rests on US economic fundamentals “coming back,” with unemployment set to top double digits and the deficit growing like kudzu in a high-speed film sequence, well, who’s zoomin’ who?

Robert Farago
Robert Farago

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  • Telegraph Road Telegraph Road on Sep 23, 2009

    th009: Fortunately for Ford stockholders, Farago's wonderful posts are daily.

  • J Sutherland J Sutherland on Sep 24, 2009

    Good luck to Ford getting CAW's Ken Lewenza to grasp the concept that the biggies like the Crown Vic are history and so is the future of the St. Thomas plant. Here's a guy who only starts to understand the power of a nuclear explosion when he sees the flash from a block away. Clearly they have bigger problems but Kenny still thinks it's 1971 when it comes to negotiations in UAW-CAW land. http://www.mystarcollectorcar.com/

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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