As full-size pickups do their best to eke out as much fuel economy as possible, the upcoming Chevrolet Colorado and GMC Canyon are set to deliver a combined 21 mpg once they leave the lot for the road.

Though Ford and General Motors may be exchanging their iron fists for aluminum gloves in this upcoming battle atop Truck Mountain, Ram plans to remain beholden to the steel until 2020.

Although diesel and pickups go together smoothly in our minds, this is the first light-duty diesel-powered pickup truck available in our market since before I was born.

I wasn’t born yesterday.

The Society of Automotive Engineers recently introduced a new designation standardizing maximum towing ratings, with the aim of sorting out the mess automakers have made with their internal measurements of towing capacity. Called J2807, the new system’s first champion is none other than Ram, who have gone all-in with the standard.

With the new Ecodiesel engine, the 2014 Ram 1500 adds a bit of a European flavor to the most American vehicle of them all – the fullsize pick-up truck. So, how does one look from the view of an European?

Pulling up to the intersection of Flower Shop Lane, Contractor Boulevard and Utility Road is the Fiat Doblò-based 2015 Ram ProMaster City, the second van to emerge from Ram’s relationship with Fiat Professional.

Little known Bark M. fact: Although I have been most likely to be seen behind the wheel of a rear-wheel drive car with at least a mild sporting intent in the last ten years or so, I spent my youth sitting huddled in the folded-down, side-facing seats of a 1985 Nissan 4X4 King Cab pickup truck. My mom, in what was certainly one of the more selfless moves seen since Simon of Cyrene, traded in her Brown Car Appreciation Society approved Ford LTD on the Nissan so that she could more easily transport our BMX bikes back and forth to the tracks of the Midwest.

I am also the only resident of my street in God’s Country, Kentucky, to NOT own a truck. The assortment of F-150s, Silverados, and RAMs in my subdivision often strike a chord of envy within. When it’s time for the Boss to be permanently retired to Sunday Driver status, it will likely be replaced with a full-sized truck, mainly just so my neighbors don’t suspect me to be some sort of Communist.

Though Fiat Chrysler Automobiles CEO Sergio Marchionne’s five-year plan announced this week may be ambitious, analysts are raising questions about how the plan will be funded — and how much will be needed — if it is to be successful, let alone live up to Marchionne’s vision.

In a sign the broader economy is on an upswing, small business owners who use commercial vans in their business are replacing their aging equipment with new vans, fueling a boom not seen since the start of the Great Recession.

There’s just something about a diesel pickup truck that makes grown men regress into Tonka-loving children. Even my Prius-driving environmentalist friends in Berkeley admit they secretly want a diesel pickup. The problem of course is that diesel pickups are expensive (the cheapest diesel Ram 2500 is $36,975 and it doesn’t have an automatic transmission, the cheapest oil-burning F-250 is $38,250) and, for the majority of us, the high payload and towing capacities are overkill. While economical in a specific sense, the large diesel trucks aren’t “fuel-efficient” either. Until now. Mark your calendars folks, The 2014 Ram 1500 Eco Diesel is the half-ton truck in America sporting a small diesel engine.

Nothing is more American than the pickup truck. If the stars and stripes thing ever gets old, they will probably get replaced by a RAM / GM / Ford montage. The other thing that’s quintessentially American is an arms race. No, I’m not talking military hardware, I’m talking about the eternal RAM vs Chevy/GMC vs Ford tuck wars. Who has the best frame? Who has the best engine? Who can haul the most? Be prepared to draw your weapons and click past the jump. Chrysler sent me a 2013 RAM 3500 for a week and then invited me to taste test the refreshed 2014 model for a day.

The most important year for the American pickup truck might have been 1996. Although the tenth generation Ford F-Series would debut that same year, the biggest development for the segment had nothing to do with trucks. It was the death of the General Motors B-Body sedan.

I have driven more cars than I can count this year but strangely enough, none of them excited me as much as the Fiat Ducato we had in July. Why? Well, my snazzy new retaining wall that arrived pallet-by-pallet in the Ducato certainly helped, but the real reason is: the Ducato serves as the basis for the 2014 RAM ProMaster. Yes, I know I have an odd place in my heart for commercial cargo haulers, but hear me out. The ProMaster quite simply the biggest thing to happen in the commercial world in my lifetime. The only thing that could have surpassed the intrigue of a front-wheel-drive cargo hauler would be a front-wheel-drive BMW M5. I know Europeans have had these things for a while, but let’s revel in the American novelty as we click past the jump.

Charles Murray’s Coming Apart, an examination on the class divides in present-day America, features a handy quiz for “cultural elites” to answer, as a means of getting a sense of how much of a “bubble” one lives that isolates them from rural America. Among the questions asked are whether one owns or has owned a pickup truck (also: whether one knows an evangelical Christian, whether one has eaten at T.G.I Friday’s in the past year, and have you ever participated in a parade that did not involve global warming, gay rights, or a war protest).