Category: Lutzie

By on February 25, 2016

2016 GMC Sierra with eAssist, Image: General Motors

General Motors will test the coastal waters with mild-hybrid versions of its 1500-series trucks beginning this spring, the automaker announced Thursday.

A total of 500 Chevrolet Silverado and 200 GMC Sierra eAssist trucks will be sold exclusively to granola-fed Californians. GM claims the trucks are good for a 13-percent boost in city fuel efficiency, the natural habitat of the vinyl trading, furniture refinishing, kale-eating millennials hopefully interested in a full-size domestic pickup.

The latest effort is unlike GM’s earlier foray into utilitarian electrification, which employed a two-mode hybrid system on GM’s full-size pickups and SUVs jointly developed with BMW and the former DaimlerChrysler. The new, modular eAssist system will rely on a small lithium-ion battery providing electrons to a 13 horsepower compact induction electric motor. The system adds electric power boost, stop/start capability, and regenerative braking to equipped pickups.

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By on December 31, 2015

high_macan_gts_2015_porsche_ag-6

Man, people are really pumped about the cool, expensive cars they just bought.

That nugget of wisdom, Russia’s perpetual Cash for Clunkers program, VW’s appeal to Colorado and Washington buyers and GM’s knows what way the wind is blowing now … after the break! Read More >

By on November 5, 2015

Ferdinand-Piech

Ferdinand Piëch, the man who ruled Volkswagen like the king of a Teutonic fiefdom, was likely the cause of the diesel scandal that’s erased billions of dollars of value from Volkswagen as it looks down the barrel of a gun loaded with further billions of dollars worth of recall work, fines and law suits.

Or, at least, that’s the claim made by Bob Lutz.

Former auto industry executive Lutz called Piëch’s leadership style “a reign of terror” before saying “The guy was absolutely brutal,” in his latest piece for Road & Track.

Tell us what you really think, Bob.

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By on August 5, 2015

Bob Lutz  Picture courtesy dailytech.com

My goodness, when isn’t former General Motors exec Bob Lutz just the best? The former GM chief recently appeared on an Automotive News panel and boy that guy has vision and the rest of us have bifocals.

Car and Driver correctly points out that Lutz makes good points regarding a merger between GM and Chrysler, but the sage’s wisdom doesn’t stop at the following quote:

“The knowledge that one is to be hanged in the morning focuses the mind wonderfully.”

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By on September 30, 2011


It’s strange: When you talk to the big manufacturers in Japan, then they are worried by benchmarking Volkswagen and Hyundai. GM never comes up. When you talk to Bob Lutz, who has been re-hired as a part-time consultant to GM executives, then he is worried by benchmarking Volkswagen and Hyundai. Toyota never comes up. Bob Lutz thinks the Japanese have lost it. Germany’s Manager Magazin disturbed Lutz’s Swiss vacation with an interview, and Lutz, always good for explosive quotes, did not disappoint: Read More >

By on August 29, 2011

Whether agree that automotive PR needs to take more risks or you think it takes more than enough risks already, we can all enjoy the outlandish quotes that do emanate from industry executives in spite of the protective PR-professional bubble that surrounds them. And though TTAC has only had the institutional follow-through to hold a single “Lutzie Award” in the past, I figured that next week (when I’ll be presenting a flood of content based on my extended rap session with Maximum Bob) would be the perfect opportunity to bring them back. And in order to do so, we need you, our readers, to make the nominations. So fire up the search engine of your choice, and hit the jump for nominating criteria and the rules of this year’s awards.
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By on October 4, 2010

I first used this gem of a picture about a year ago. It certainly captures the essence of the man better than any other. I somehow stumbled upon it in an obscure site, and since then, it’s made the rounds on the web. But the story behind the picture was left to speculation, beyond knowing that it happened on an Opel test track. I helped a German site (oldtimer-markt.de) find the source of the photo, and in exchange, I got the story, from Florian Schwaab of oldtimer-markt, who wrote the following: Read More >

By on April 1, 2010


As many of you have probably figured out by now, I’m a firm atheist. You die, you become worm food, and your relatives divide up your estate. Life goes on. However, when I was learning religious education at school, I was told about the many different Gods on offer. We have God, Allah, Buddha (not really a god, but you get the gist), Zeus, Apollo, Thor and loads of others. But at no point did my teacher mention a Japanese car company. Bob Lutz just did. Read More >

By on February 13, 2010

Don’t bogart that joint: Toyota will recall about 8,000 model-year 2010 Tacoma pickup trucks in the US. Not for unintended acceleration, or brake gremlins, but for good old cracks in the joint portion of the drive shaft, says Reuters. The front drive shafts are manufactured by Dana Holding Corp, and the affected vehicles were produced from mid-December 2009 to early February. Read More >

By on November 19, 2008

Bob Lutz rode to Motown greatness on a wave of bombast, charisma and general maximum-ness. And his ability to act like Patton in full advance, even in the face of dismal business results, has been crucial to GM’s several year long “product revolution” denial offensive. But when the war is over, and the other general’s are already discussing the terms of surrender, men like Bob Lutz are suddenly seen less as inspirational figures and more as, well, liabilities. Buried in an otherwise unremarkable piece on the LA Auto Show in MSNBC, we get a little taste of just how minimum things are at GM right now. Global Insight analyst Rebecca Lindland reveals that GM won’t be sending the man of maximum to LA to launch the new CTS Coupe. “The perception of Cadillac is of excess; it’s a high-profile, low volume vehicle and not the type of vehicle you want to be seen flaunting right now,” she said. “And you can’t take a chance that the media will catch Bob Lutz swilling Champagne or puffing on a cigar — it’s a PR nightmare waiting to happen.” Just wait till you see the post-bailout spa bills.

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