When a major EV and battery expo takes place at the same time as EV charging station maker Ecotality files for bankruptcy, it’s a good question as to how much of the EV and hybrid vehicle industry is truly sustainable and how much exists solely to chase government incentives, but there is no question that it’s a substantial industry, even if, according to the most optimistic forecasts, cars and trucks with electric drive will never make up more than a fraction of annual sales.
The chief engineer for Toyota’s Prius program, Satoshi Ogiso, who is also managing officer of Toyota Motor Corp, gave some hints about the next generation of Toyota’s highest profile hybrid car at a presentation held as part of Toyota’s Hybrid World Tour, a press event that gathered together all of Toyota’s hybrid cars sold around the world for the first time in one place, in Ypsilanti, Michigan, not far from Toyota’s large R&D center in Ann Arbor.
Ogiso, who oversees product planning and chassis engineering for Toyota, said that while the company continues to work on fuel cell cars and expects to be selling 10,000 or more fuel cell cars a year by the 2020s, Toyota is committed to the concept of hybrid cars that combine electric motors and combustion engines. Due to refinements in Toyota’s Hybrid Synergy Drive, the next Prius will get “”significantly better fuel economy in a more compact package that is lighter weight and lower cost, Ogiso said.
When the Lincoln MKZ was introduced, Ford Motor Co. took the unusual step of pricing the MKZ Hybrid the same as the non-hybrid version of the car, $35,925. Assuming that would mean a good take rate for the Hybrid, Ford production planners for the 2013 model year set the mix at 20% for the gas-electric MKZ. The take rate turned out to be so good that for 2014, 40% of MKZs made will be hybrids. That’s what Raj Nair, Ford’s group vice president of global product development, said at the automaker’s Dearborn campus on Tuesday. Hybrid sales in the U.S. market overall are up 18.3% for the first six months of this year, compared to 2012, and Ford has been benefiting from that surge. Ford’s share of the hybrid and EV market is now close to 16%, a huge improvement of 12% over last year. The C-Max, Fusion and MKZ hybrids have given the company a strong presence in the hybrid market. Ford attributes part of it’s overall U.S. market share increase of almost 1% over 2012 to electrified vehicle growth. For the first six months of 2013, Lincoln sold 3,090 MKZ Hybrid models, an average of 515 cars a month, but now that production delays that hampered the revised MKZ’s launch have apparently been overcome, for the 2nd quarter sales exceeded 715 units each month, closely matching the current build rate at Ford’s Hermosillo, Mexico assembly plant.
Source: The Detroit News
Fisker is at its last gasp. After burning through $1.4 billion, “the company is out of cash,” writes Reuters, “for months, key investors have been footing the car maker’s day-to-day expenses to keep it alive in diminished form.” Reuters has an in-depth report on what went wrong at Fisker. Reuters also has the one sentence version:
Read More >
Everybody was betting big on electric cars in China. Everybody thought China will be the world’s biggest market for EVs. It was a bluff. At the Shanghai Auto Show in April, the smart money suddenly was on hybrids. Insiders expect that the Chinese government will extend bigger subsidies to buyers of hybrid cars, after the big electric car revolution in China turned out to be a bust. This is good for Japanese carmakers – for some at least. Read More >
Tesla has officially launched their long-awaited “Supercharging” network last night to a star-studded crowd in Southern California. (We assume it was star-studded since our invitation got lost in the mail.) The EV network promises to enable Model S and Model X owners to charge 150 miles of range in 30 minutes. What about your Roadster? Sorry, you aren’t invited to this charging party. Have a Tesla and a LEAF? You’ll have to be satisfied with separate but equal charging facilities as the Tesla proprietary charging connector restricts access to Tesla shoppers only. Is this class warfare or do we parallel the computer industry where connectors come and go with the seasons?
In the eternal quest to adhere to “sustainability”, Lamborghini will apparently be fitting the Aventador with a start-stop system and cylinder deactivation. Am I the only one that finds the recent trend of eco-friendly supercars ridiculous?
Even after its death, Saab is still good for some excitement. Today, the Wall Street Journal breathlessly reported that an “electric-vehicle consortium buys Saab assets.” When you click on the link in Google, you get your assets handed to you via a rude 404: Page not found. The same is happening with many sites that reported a sale of Saab’s assets to a company called National Electric Vehicle Sweden (NEVS), which is as Swedish as chopsticks.
What is behind those missing links? Who is the nice man who goes thumbs up next to China Communist Party Polit Bureau member Li Keqiang? And why has he allegedly just bought Saab? Read More >
Old habits die hard. Whether it’s GM’s desire to slice-and-dice its fuel economy achievements to make them look better than they are, or our instinct to correct the record, it’s all just a little bit of history repeating.