Cassandra Watch: Mark Phelan Edition

Edward Niedermeyer
by Edward Niedermeyer

With the proposed GM-Chrysler merger effectively off the table, automotive colmunists are slowly returning to the task of facing reality. Needless to say, they don’t like what they see. Though Mark Phelan may smell the smoke on the breeze as well as the next Detroit cheerleader, he obviously still figures a pom-pom in the hand is worth two in the bankruptcy court. Stuck with three sickly children who won’t all make it through this dark night of the industry, Phelan verbally douses Chrysler in 57 sauce and calls out the wolves. “If I were the U.S. Treasury Department, I’d offer GM executives $10 billion, on the condition that they walk away from Chrysler and never look back,” goes the first sentence of his latest opus. “Or $15 billion, $20 billion,” begins the second. His point? That a merger between GM and ChryCo would be disastrous. And though he acknowledges the real reasons for this (overlap, baby), he doesn’t stop there. “Cerberus’ ownership of Chrysler is a strip-and-flip operation,” raves Phelan, adding “Chrysler’s leaders spent much of the nine years they were part of DaimlerChrysler approving vehicles that didn’t stand a chance in the market.” Sure, there’s no use in arguing that the Sebring and Compass aren’t evidence of a company that practically wants to fail, Phelan isn’t feeding his beloved Chrysler to the wild beasties for the sheer fun of it (that’s our job). It’s all about saving Ford and GM.

You see, “[Ford and GM have] learned from the mistakes they made in the 1980s and ’90s,” argues Phelan. “The recent introduction of successful vehicles such as the Chevrolet Malibu, Cadillac CTS, Ford Fusion, Escape and Edge and GMC Acadia prove it. Cut them checks.” Of course another way of looking at it is that they haven’t learned their lessons and the introduction of vehicles like the Aveo, Uplander, Impala, G3, Flex, 500/Taurus, US Market Focus, etc prove it. But seriously, pay them not to merge with Chrysler. They deserve it. Phelan admits that Chrysler does do some things well (minivans, Ram, Jeep, comedy) and he’s correct when he says that Chrysler is worth enough for Cerberus to sell off in pieces and exit the car business sans bailout check.

But throwing Chrysler under the bus doesn’t justify a (further) massive bailout of the last two standing. And this whole discussion assumes that GM won’t be bankrupt by the time this is posted. “Doing better than Chrysler” is not the same thing as the “feasible plan for the company to survive long-term,” that Phelan would make a precondition of “his” bailout. Which it already is. Section 136 (d) (3) (A) of the Energy Independence and Security Act already states that to qualify for retooling loans, automakers must prove their project “is financially viable without the receipt of additional Federal funding associated with the proposed project.” In other words, Ford and GM already need a bailout just to qualify for the bailout. So please Mark, set down the pom-poms and walk away. Or, the next time you offer to spend $10 to $20b on a horrid investment, make sure it’s all yours.

Edward Niedermeyer
Edward Niedermeyer

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  • Mikey Mikey on Nov 03, 2008

    [thats our job]? Right you are Edward thats your gig.Phelan cheers on the domestics,cause thats his gig. You don't agree with his thoughts and his writing?Hey here's a news flash I don't agree with half of what I read here at TTAC.

  • Cleek Cleek on Nov 03, 2008

    Cerberus would be foolish to walk away from the huge pile of clown cash the [s] vote buying [/s] concerned feds are hurling their way. Where else will they find such a cheap source of fresh capital to finance their other acquisitions?

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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