There Are No Self-Driving Cars and the Rumored Apple Car Won't Change That

Chris Teague
by Chris Teague

Yet another company has learned the pitfalls of trying to implement full-self driving technology, but this time it’s not an automaker. According to a new report from Automotive News, the long-rumored Apple car appears to have been pushed back to around 2026 because the desired functionality can’t be achieved with today’s technologies. 


Apple hasn’t officially set a launch date for the car, so a “delay” is likely not the best term here. The company is one of the tightest-lipped organizations on earth, so it’s unlikely we’ll get any official statements before the official statement. Initial rumors pointed to a car without a steering wheel that offered full-time self-driving capability, but Apple execs are now pursuing a simpler design. Now, the company plans to build a car with a steering wheel that offers autonomous driving on highways. So, Super Cruise or BlueCruise without a Cadillac or Ford badge. 


Auto News points out that Apple’s plans include letting the driver do other things, such as watching a TV show, while on the highway. The car would alert the driver with plenty of time to react to changing roads and traffic conditions. 


If you’re wondering why an electronics company would wade knee-deep into one of the most competitive automotive climates in history, look no further than your iPhone. Apple wants to sell you apps and get your eyeballs on more content, and there’s no better time than when you’re stuck in your self-driving car with nothing else to do. That said, an EV costing tens of thousands of dollars brings a whole different set of expectations than a $1,000 iPhone, so there’s potential for error here. 

[Image: max.ku via Shutterstock]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Doc423 Doc423 on Dec 08, 2022

    Sorry guys, just not an Apple fan....phones, lap or desktops.

  • Cha65689852 Cha65689852 on Dec 09, 2022

    To drive a car, you need human intelligence, not artificial intelligence.


    Unfortunately, these days even human brains are turning into mush thanks to addiction to smartphones and social media.


  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
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