Ford Edge, Lincoln Nautilus in Danger?

Steph Willems
by Steph Willems

Ford’s utility vehicle lineup may grow too crowded to sustain the midsize Edge and its Lincoln Nautilus sibling for much longer. That’s the opinion of AutoForecast Solutions’ Sam Fiorani, who claims the Blue Oval has cancelled next-generation versions of both models.

Introduced for the 2015 model year and facelifted for 2019, the two-row Edge and Nautilus (formerly, the MKX) slot between the compact Escape and three-row Explorer, but the appearance of new models in the coming years might trample these models into the dust. If so, it could spell the end of Ford’s vehicle manufacturing presence north of the border.

The current generation of Edge and Nautilus is expected to run its course by early 2023, and a direct replacement doesn’t seem likely, Fiorani said, as reported by Automotive News Canada.

After last year’s cancellation of the Ford Flex and Lincoln MKT, the Edge and Nautilus are the only models rolling out of Ford’s Oakville, Ontario assembly plant. “Unless Ford decides on a different program to replace the Edge, there’s no future for Oakville,” Fiorani said.

That would leave Ford with just two propulsion plants north of the border. Eager for profits, slimmed-down costs, and a boosted stock price, Ford might see Canada as too expensive a locale for production. The current labor contract with the automaker’s Canadian workforce expires this fall, and you can be sure the continued operation of its sole car plant will be top of mind.

Why would the Edge and Nautilus vanish in the first place, you ask? New additions to the Ford lineup. Among them, the upcoming Bronco and smaller Bronco Sport, as well as the addition of new midsize electric SUVs slated to appear around the same time as the Edge and Nautilus’ supposed departure. In such a scenario, the middle of the market would simply be too crowded.

While the Edge boasts steady sales in both the U.S. and Canada, European sales haven’t proven healthy, and a considerable measure of the model’s volume can be attributed to less-lucrative fleet sales, Fiorani said. As well, the midsize Nautilus now has a footprint twin in the new, rear-drive Aviator, which better projects the image Lincoln wants buyers to see.

For its part, Ford is staying tight-lipped about the possibility of culling these models, and of vacating Canadian car manufacturing. The first Ford to roll off a Canuck assembly plant emerged from a Windsor, Ontario factory in 1904.

[Images: Ford Motor Company]

Steph Willems
Steph Willems

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  • Brn Brn on Jun 15, 2020

    Didn't the last Escape get larger? Maybe the next Escape will be even larger yet. For has plenty of platforms to fill the gap that'd create below the Escape. I doubt we'll see a drop in the number of offerings.

  • Jthorner Jthorner on Jun 16, 2020

    Well, just how many different Ford SUV models does the market support? This all SUVs, all the time game plan is destined for rationalization. Small, medium and large. One model of each should be plenty. Add trim and power-train options as needed to hit a broad market.

  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.
  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
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