Back in Beige: Who's Ready For Another Special Edition Ram?
If you’re in the market for a new Ram pickup, the current batch has a grotesque number of special edition models to choose from. There’s the 2019 Ram 1500 Kentucky Derby Edition, 2019 Ram HD Harvest Edition, 2018 Ram Southfork, 2018 Ram Limited Tungsten, 2018 Ram Harvest, and 2018 Ram Sport Hydro Blue.
We figured the Ram Rebel TRX would be the next model to become an official special edition vehicle, but Fiat Chrysler threw us a curveball, indicating that the (probably) Hellcat-powered pickup won’t be available until next year. That leaves FCA with a small window in which to cram yet another limited variant of the Ram.
It’s called the 2018 Ram Power Wagon Mojave Sand and it’s really not so much a special edition as it is a new paint scheme. However, since FCA plans on restricting production to 1,500 units through the remainder of this year, we suppose it qualifies as much as the Sport Hydro Blue — which is limited to just 2,000 units.
Mojave Sand isn’t a new color; it was formerly available on the Ram Rebel. FCA just decided to put it onto the bigger and badder 4×4 Power Wagon as part of $795 limited edition package. But you don’t get anything other than the finite hue and a set of extra black wheels. It still comes packaged with 6.4-liter Hemi V8 with 410 horsepower and 429 foot-pounds of torque.
“The Ram Power Wagon is the most off-road capable production pickup in the market today and offering the new Mojave Sand limited edition will appeal to enthusiasts looking for a truck that stands above the crowd,” said Jim Morrison, head of Ram brand for FCA North America. “Power Wagon is extraordinarily competent off road and provides both the towing and payload required in a heavy-duty truck.”
For what it’s worth, the beige does contrast well with the black bumpers, wheels, and decals. It’s flashy and interesting without being as in-your-face as Flame Red or even Bright White Clear Coat.
The limited-edition truck comes exclusively with an all-black interior and Ram’s standard 8.4-inch Uconnect touchscreen. FCA also decided that optioning the Power Wagon in Mojave Sand would automatically attach it to the Heavy Duty Luxury Group, which includes LED bed lighting, an overhead console, power heated/fold-away mirrors, and a universal garage door opener. That edges up the starting MSRP to $54,830, plus a $1,695 destination fee — which actually makes the Mojave Sand edition closer to $1,700 extra when you account for more than the paint and wheels. Deliveries begin in the final quarter of 2018.
[Images: FCA]
A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.
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Who's ready for another special edition Dodge truck? Nobody, I'm sure. If I were in the market for a pickup truck, I doubt I would ever consider an FCA product, unless it was a Jeep. Of course, I have been known to change my mind on occasion!
Yet another Bro-Dozer that will “purchased” by peoole who have an annual income less than the MSRP of the truck.