Escorted Out of the Ford Club, Harley-Davidson Goes It Alone

Steph Willems
by Steph Willems

It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.

For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.

Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion.

This time, the only involvement on the part of Ford is that its F-150s serve as the basis for a conversion. Indiana-based Tuscany Motor Co., maker of illustrious custom brodozers, has come aboard to make it happen. Together, the two companies hope to generate awareness, as well as interest, among would-be owners and Ford dealers.

Tuscany and Ford go way back, as the Indiana company remains a Ford-approved specialty vehicle manufacturer and vendor. The limited-edition, 700-horsepower Shelby F-150 displayed at the 2015 SEMA show was Tuscany’s doing.

Like looking at concept trucks? Harley, which has enough on its plate already, hopes you do. The company’s concept truck (aka Harley-Davidson Truck) went live at the motorcycle maker’s 115th anniversary bash in Wisconsin on Wednesday. Apparently, this truck aims to remind viewers of Harley’s Fat Boy model, though the casual observer might insist it looks more like a 2019 Ford F-150.

On all corners, you’ll find unique 22-inch aluminum wheels shod in all-terrain rubber, and Tuscany has also punched vents in the front fenders that it claims are functional. The grille and similarly perforated bumper cap accommodate black honeycomb mesh and, in the case of the bumper, an obnoxious LED light bar. A new Raptor-style hood sees its own honeycomb.

Beneath the beast, a BDS Suspension lift and FOX shock absorbers lend the truck an off-roading prowess its 22-inch wheels might have a problem with. (Content subject to change, Tuscany warns.) Elsewhere, Harley-Davidson’s presence rings out loud and proud from every nook and cranny.

If brash driving is your bag, Harley wants to hear from you.

[Image: Harley-Davidson/Tuscany Motor Co.]

Steph Willems
Steph Willems

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  • Lightspeed Lightspeed on Sep 03, 2018

    I'll never understand why Ford never required Harley to make an F150 bike.

  • Macmcmacmac Macmcmacmac on Sep 04, 2018

    Some might say that the back of a pickup is the natural habitat of an HD, so the merger of the two is natural. Not me of course. I like HDs. I saw a sticker price on a HD themed F150 about 8-10 years ago @$78k and had to laugh.

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
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