Could It Be? A Truly Small Pickup for America?

Steph Willems
by Steph Willems
Let’s not get our hopes up too high over a rumor. Still, it’s hard not to sit up and take notice of a report claiming Ford might build a small, unibody pickup that could make its way to the North American market.According to Automobile, sources with knowledge of Ford’s production plans say the automaker wants a new, Focus-based pickup to replace its ancient Fiesta-based Courier in foreign markets. The model might find a home on domestic soil, too.The Courier, built in Brazil using the platform of the subcompact Fiesta of 1998, is a dead pickup… er, walking. A replacement would be larger and more useful. And certainly more modern — the model would source its underpinnings from the next-generation 2019 Focus, of which the U.S. only sees the crossoverized Active variant.So say the sources, anyway. Should the project get the go-ahead, the unnamed model would arrive stateside in 2022, slotting below the midsize, body-on-frame Ranger.With the planned elimination of the Fiesta, Focus sedan and hatch, Fusion, and Taurus, Ford’s future domestic lineup doesn’t exactly look well-stocked with small, affordable offerings. Even the EcoBoost subcompact crossover seems pricey as an entry point.While details are scarce, it’s hard to imagine the future small Ford pickup having anything other than four doors — at least in the United States, where utility vehicles are family vehicles first, utility and commercial products second. One wonders how long of a bed such a vehicle could accommodate. Certainly, no one in Dearborn should use the Subaru Baja as a muse.As for the model’s source, any light truck arriving from beyond North America’s borders would face the dreaded Chicken Tax, which has squashed the hopes of many a wee truck lover for decades. Mexico seems like the only place such a U.S.-bound vehicle could be built. As it happens, the elimination of the North American Fiesta means there’ll soon be unused capacity at Ford’s Cuautitlan assembly plant.If Ford needs naming suggestions, there’s an obvious one just begging to be used.[Image: Wikimedia ( CC BY 2.0)]
Steph Willems
Steph Willems

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  • Snakebit Snakebit on Jul 29, 2018

    FWIW(if this gold Ranchero is largely stock), it's a 1963 Ranchero.

  • GoFaster58 GoFaster58 on Dec 03, 2018

    Hey, Mr. Ford, make it available here in the United States too. We want a small pick-em-up! We don't need no stinkin' big, huge overpriced truck!

  • ToolGuy Let's count the poor decisions: Honda 18 model years past peak Honda. Ohio. Following too closely ('rock on the highway' doesn't leap up and attack your vehicle by itself, it is riding on a vehicle or thrown up by a vehicle, and you should be alert to this). Ohio. Not enough doors. Choosing to expand family -- in Ohio. 😉 Also not great at math.Engine bay picture: At least take a shower before your glamour shot lol.
  • ToolGuy Took me a minute to post; had to go back and see which account I was using the last time I commented on this topic (consistency is important). Thank you for your patience.
  • ToolGuy Ok wow, just wow. I used to live in America. Land of the free -- have I heard that somewhere? And here come TTAC writers and commentariat goose stepping in lockstep, dancing on the grave of liberty. Didn't your dysfunctional homeowners association get all that government overreach out of your system? I thought we won WW2, guess I was mistaken.
  • Dartman If one is so hellbent on drawing attention to themselves just mount a big “Trump 2024” or “Black Lives Matter” flag (your choice) on your truck and call it day. Lot cheaper, same result.
  • AZFelix I'd buy a 'harlequin' edition if it was composed of a company's complete palette of greys and silver.Family had a couple of Pontiacs in teal and purple in years past. I was not a fan.My current ride is Lakeside Blue.
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