Ford's EcoSport Gets Miniscule Motor and a Big Fat Unveiling

Matt Posky
by Matt Posky

Ford’s a little late to the subcompact crossover party, so it’s making a lot of noise to make up for it. The company hosted a highly publicized live Snapchat unveiling for the EcoSport last night, complete with DJ Khaled chanting the vehicle’s name while gesturing at it and dancing around.

From a global perspective, it’s technically not a new car. However, it will be new for North America, and serves to fill an important gap in the company’s lineup. With subcompact crossover sales increasing 30 percent this year, Ford needed to throw something into this crowded segment.

Surprisingly, the United States is being offered the turbocharged 1.0-liter EcoBoost three-cylinder, in addition to a 2.0-liter four-pot. Drivers opting for the 2.0-liter get four-wheel drive as standard, and Ford says both engines will come with six-speed automatic transmissions.

Ford is also bragging about the EcoSport’s 30 stowage pockets, bins, and hooks. While that may not be incredibly exciting information to a normal person, those are the kind of touches that make a car more livable and get a crossover consumer’s mouth watering.

Additional practicalities include a horizontally swinging tailgate, movable floor boards, and fold-away second row seats, allowing drivers to turn the rear space into a flat open expanse for cargo.

Features will be dependent on trim level and the little crossover gets all of the Ford staples: S, SE, SES and Titanium. The Titanium receives a B&O Play audio system with 10 speakers. Meanwhile, the SES gets copper accents for the interior, sport seats, and a tuned suspension. It seems that all trims offer an eight-inch infotainment unit in the center stack with Sync 3.

The EcoSport is expected to go on sale in early 2018.

[Images: Ford Motor Company]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Npaladin2000 Npaladin2000 on Nov 15, 2016

    Wow grandma, what a big floating screen you have! The better to distract me from the road my dear!!! 2L DI? I'm thinking underpowered. This may even be more of a dog than the Crosstrek and HR-V.

  • Flybrian Flybrian on Nov 15, 2016

    I will echo that the swinggate is a HUGE mistake for this market. Unwieldy at best; people hate them.

    • See 12 previous
    • Corey Lewis Corey Lewis on Nov 16, 2016

      @Old Man Pants Renault had the shopping chute on the Modus some years ago, that would have been right up your alley. http://images.parkers.bauercdn.com/pagefiles/193990/boot-load-space/1752x1168/img_3207.jpg?mode=max&quality=90&scale=down And look how upright and big windows it was. http://images.honestjohn.co.uk/imagecache/file/fit/730x700/uploads/roadtestimgs/160_2.jpg

  • Statikboy I see only old Preludes in red. And a concept in white.Pretty sure this is going to end up being simply a Civic coupe. Maybe a slightly shorter wheelbase or wider track than the sedan, but mechanically identical to the Civic in Touring and/or Si trims.
  • SCE to AUX With these items under the pros:[list][*]It's quick, though it seems to take the powertrain a second to get sorted when you go from cruising to tromping on it.[/*][*]The powertrain transitions are mostly smooth, though occasionally harsh.[/*][/list]I'd much rather go electric or pure ICE I hate herky-jerky hybrid drivetrains.The list of cons is pretty damning for a new vehicle. Who is buying these things?
  • Jrhurren Nissan is in a sad state of affairs. Even the Z mentioned, nice though it is, will get passed over 3 times by better vehicles in the category. And that’s pretty much the story of Nissan right now. Zero of their vehicles are competitive in the segment. The only people I know who drive them are company cars that were “take it or leave it”.
  • Jrhurren I rented a RAV for a 12 day vacation with lots of driving. I walked away from the experience pretty unimpressed. Count me in with Team Honda. Never had a bad one yet
  • ToolGuy I don't deserve a vehicle like this.
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