Audi is Probably Done Designing New V8s: Report

Steph Willems
by Steph Willems

Audi’s commitment to building a green, electrified nirvana likely means future V8s will have to die, a source within the company claims.

The source told Autocar that development of future V8 families is unlikely, given Audi’s plan to have 25 to 35 percent of its rolling stock go all-electric by 2025.

“It would be very difficult to justify the huge investment in another new V8 because of the cost of developing electric drivetrains and battery packs,” the source said. “You have to ask what is the best use of investment money.”

Volkswagen Group plans a big foray into battery electric vehicles as part of its 2025 plan, and the Audi brand will play a large role in that shakeup. High-end EVs sell better (for now, anyways), and the price premium placed on luxury models offsets the higher cost of the powertrain.

Already, the automaker plans to offer an all-electric Q5 and another crossover EV slotted above that model. After 2018, the brand aims to introduce a new battery electric vehicle or plug-in hybrid model each year.

That means the current 4.0-liter family, which has only just emerged in diesel form in the 2017 Audi SQ7, could be the last. The diesel version of that mill uses two turbochargers and an electric supercharger (to get those turbos up to speed, eliminating lag), generating 435 horsepower and 664 pounds-feet of torque. Gasoline versions are bound for the upscale marques in the Volkswagen stable.

The continually refined 4.2-liter V8, which can trace its lineage back to 1991, is a dead man walking, doomed by Audi’s growing use of turbo sixes and the looming gas 4.0-liter. After being quietly shuffled out of the engine bays of its former friends (A4, A6, A8), the 4.2-liter will disappear from the RS5 when the second generation bows next year.

Audi will have the ability to source V8s from Porsche, after the sportscar maker announced plans today to produce V8s for all Volkswagen Group brands at its newly upgraded engine plant in Germany.

[Image: Audi]

Steph Willems
Steph Willems

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  • John Horner John Horner on Jul 10, 2016

    The V8 engine in 2016 is what the silver-halide based film system was in 1996 ... a technology on its way to micro-niche markets. Any technology which finds itself in a market battle with rapidly advancing electronics has lost out every single time over the past 50 years. ICE engines are at the early stages of such a displacement. Audi's current V8 engines are already highly developed. Further development would cost massive amounts of money for minimal improvements. VAG is wise to shift their investment plans.

  • Bd2 Bd2 on Jul 11, 2016

    This doesn't mean that Audi won't offer a V8 (will use Porsche's) - just that they won't develop their own. MB will continue to develop a 12 cylinder power-plant, much less an 8 cyl for the time being, so Audi will at least have to offer an 8 cyl for its top-line models.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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