Volkswagen Dealer Sends Sympathy Card to TDI Owners

Bozi Tatarevic
by Bozi Tatarevic

Volkswagen dealers are scrambling to keep their customers happy amid the emissions scandal and one has decided to send a TDI eulogy to customers along with a sales pitch. According to a post on TDIClub, Beyer Volkswagen started sending out the slightly hilarious notice sometime this week.

The cover shows a SportWagen with a 2015 date of death for TDI Clean Diesel technology. Directly opposite the picture is an apology that would seem fitting if it came from from an abusive spouse telling their significant other they are kind of sorry but it’ll be different next time. Promise.

The inside gets right to the sales pitch but tries to keep the comedy going with a few more awkward phrases. Once you get past all that cringe, the offers aren’t actually all that bad. They are taking TDI models in on trade and giving valuations based on pre-scandal pricing. Don’t want another Volkswagen? They are also willing to take the trade toward any other brand within their dealer network.

I checked out the dealership website and it looks like the staff comedian has a part there as well. The website is a little more apologetic but they try to separate themselves from the manufacturer, stating “Volkswagen Corporate dealt it and you and I have to deal with the smell.”

Bozi Tatarevic
Bozi Tatarevic

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