U.S. Ford Mustang Sales Boom In March 2015: Mustang Outsells Lincoln; Outsells Camaro And Challenger Combined

by Timothy Cain

Published: April 21st, 2015

u s ford mustang sales boom in march 2015 mustang outsells lincoln outsells camaro

The Ford Mustang outsold the whole Lincoln brand by a 1.5-to-1 count in March. U.S. Mustang volume has, not surprisingly, risen sharply since the age of the sixth-generation model began.

March’s tally, however, was particularly notable, not just because of the way in which Mustang volume made Lincoln’s abysmal total appear even worse (Lincoln sales slid 3%, year-over-year, to just 8695 units) but because the Mustang outsold the Chevrolet Camaro and Dodge Challenger, combined.

That won’t become a long-term trend. General Motors is already gradually leaking details of its next Camaro. The Challenger, meanwhile, is selling better than ever. Sales have only increased on an annual basis since Dodge brought the nameplate back in 2008.

Nevertheless, the Mustang’s March total of 12,663 U.S. sales was, according to Ford, the “best performance in eight years.”

More precisely, Mustang volume hasn’t been this healthy on a monthly basis since June 2007.

CarMarch 2015March2014% Change3 mos. 20153 mos. 2014% ChangeFord Mustang12,6639,30536.1%29,81119,59652.1%Dodge Challenger6,1104,88225.2%15,95711,03444.6%Chevrolet Camaro5,9568,624-30.9%17,32019,568-11.5%—— —————Total24,72922,811 8.4% 63,08850,19825.7%

Remember the summer of oh-seven? Yeah, Bush was president, Craig Biggio was still playing baseball, and you were singing all the words to Umbrella in a rented Caliber. More importantly, the Camaro hadn’t returned from its lengthy hiatus, and the Challenger was still months away from being available for order.

In that era, 12,781 Mustang sales wasn’t all that impressive. Ford averaged nearly 14,000 monthly Mustang sales in the United States the year before.

But in 2015, when the overall passenger car market isn’t quite as large and in decline, when competitors of various types are attempting to steal sales, when most other Ford cars posting decreased volume, the Mustang’s surge to 12,663 March sales is rather impressive.

The Mustang was America’s 18th-best-selling car in March 2015 and finished the month just 68 sales back of the 17th-ranked Kia Soul. Besting vehicles like the Subaru Outback and Volkswagen Jetta, the Mustang accounted for 17% of Ford brand car sales, significantly more than the Taurus, Taurus Police Interceptor, Fiesta, and C-Max combined.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Challenger year-to-date figures updated, intiially published with Charger Q1 figures.

#AmericanMuscleCars #AutoSales #ChevroletCamaro #DodgeChallenger #Ford #FordMustang #March2015Sales #MuscleCars #PonyCars #U.S.AutoSales

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RHD on Apr 21, 2015

Now if Ford were to make a luxurious, stretched Mercury Cougar version of the Mustang and sell it as a Lincoln, then the Lincoln brand could start to post some decent numbers. (But what to call it? "Cougar" is our target market segment! Maybe the... Lincoln Milf?)

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- RHD on Apr 21, 2015
  
  I posted that before reading the previous entry, which had the same idea and put it forward much more eloquently!
  
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- STS_Endeavour on Apr 22, 2015
  
  @RHD Versailles?
  
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- Scoutdude on Apr 22, 2015
  
  @STS_Endeavour Yeah I thought about bringing that up but it is the one historic name that has serious negative equity. Sure a lot of today's buyers may not remember it but the rags would certainly bring up that it was a gussied up Granada giving ammo to the Ford in a tux crowd.
  
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- STS_Endeavour on Apr 22, 2015
  
  @Scoutdude Yeah, I was half kidding - for that very reason. I remember the Versailles fondly, but even people I know who also knew of the Versailles referred to it as the ultimate old-persons car. Pretty name, shame about the reputation. But what would be a groovy name for a new Lincoln?
  
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Big Al from Oz on Apr 22, 2015

It's great to see Ford actually get one of it's new vehicle right. Ford is almost there in making a vehicle as attractive as a EU performance car. The Mustang will sell well in Australia with the V8. Now all Ford needs to do is introduce the global Ranger in the US, get rid of that pathetic Explorer and put the Everest (renamed as an Explorer) in it's place.

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- STS_Endeavour on Apr 22, 2015
  
  I wish Ford would bring the Falcon here to North America.
  
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