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Jeep Grand Cherokee SRT, Chrysler 300 SRT Get Stay Of Execution
by
Derek Kreindler
(IC: employee)
Published: October 20th, 2014
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Despite an effort to consolidate SRT vehicles under the Dodge brand, the Jeep Grand Cherokee SRT will stick around for the immediate future.
Automotive News is reporting that dealers can order an SRT version of the Grand Cherokee for the 2015 model year. Beyond that, the vehicle will likely be renamed the “Trackhawk”.
And while the Chrysler 300 SRT is slated to be axed in North America, right-hand drive prototypes have been spied undergoing testing, suggesting the vehicle will live on for export markets. Australia is SRT’s biggest global market outside the United States, and with the death of the Holden Commodore and Ford Falcon, the 300 SRT will be the last rear drive V8 muscle sedan available in Australia.
Derek Kreindler
More by Derek Kreindler
Published October 20th, 2014 7:27 AM
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At least the new name will have some congruity with the Trailhawk. Is Trailhawk what replaced Trail-Rated, or do they still use that term as well? Of course, we all pine for the days when no Jeep had to be "Trail-Rated"--because it just was by dint of being a Jeep.
TRACKHAWK DOWN!!!
Sounds oddly familiar to the Cadillac edict, "from now on, all vehicles will be known by the AXTCS alphabet soup... except for the only one that sells and has name recognition. We'll be keeping that one." I get that a coherent naming strategy across your range can be successful - i.e. the BMW numbering series - and you've got to start somewhere. But, I think Jeep has one of the strongest brand names in North America. Why mess with a good thing?
Petition to renaname from trackhawk to best edition.