How do you help move the Cadillac ELR? Simple: drop the price down to one that the market will bear.
GM’s generous incentives – which have lead to ELR’s being listed as low as $52,000 – appear to have helped spur sales of Cadillac’s plug-in hybrid.
In June, GM sold just 97 units of the ELR. In July, sales nearly doubled, with 188 units sold. With 1,600 units in inventory right now, Automotive News estimates that as of July 1, there is a 396 day supply, down from 883 days.
With a Tesla-rivaling $76,000 MSRP, the ELR’s prospects seemed bleak from the outset. The ELR may be positioned as Cadillac’s green flagship, but the brand simply isn’t strong enough to sell a car that competes with the Tesla Model S, while offering less prestige and a similar sticker price. At the $50,000 mark? Now they might be getting somewhere.