As one of his first major moves since becoming CEO, Ford’s Mark Fields named vice president of engineering Kumar Galhotra as president of Lincoln, effective September 1.
Automotive News reports Galhotra, who will report directly to the new CEO, will be the premium brand’s first president since Al Giombetti left the post in 2007. The move will also reduce executive vice president of global sales, service and marketing Jim Farley’s role with Lincoln, which will be focused on marketing the brand once Galhotra takes over.
The new president — an engineer and product executive who has worked with Lincoln, Ford and Mazda in the past — will bring his marketing experience to the table as Lincoln prepares to launch in China later in 2014; he headed Ford’s Asia Pacific division from 2009 to 2013, and helped bring about the new Ranger pickup to market.
Speaking of the division, engineering director Jim Holland will move from there to replace Galhotra as Ford’s vice president of engineering, reporting to global product development chief Raj Nair.