2015 Toyota Yaris Has "European Flavor", We're Afraid To Ask…

Derek Kreindler
by Derek Kreindler

Toyota is touting a new “European flavor” for the 2015 Yaris. I’m not sure what that means, but it does evoke bad memories of the chevre I left in my suitcase after coming home from the Paris Auto Show. All jokes aside (and that was bahhhhh-d), our Yaris will likely be built in France, but Toyota is looking for a way to both incorporate that into their messaging, and avoid telling everyone that their new subcompact is built by a bunch of socialist surrender monkeys. It’s not easy to explain the poor economics of building a subcompact car in Japan, but telling American consumers that its made in France is likely even more difficult. Not much has changed mechanically, and the 4-speed automatic still remains. C’est la.






Derek Kreindler
Derek Kreindler

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  • 210delray 210delray on Jul 23, 2014

    It's that awful lower grille again! Please kill with fire! When can we have small grilles or no grilles back -- like '92 Civics and Crown Vics? My first-gen Sable had that wretched light bar, but at least the "grille" consisted of simple vertical slots under the front bumper.

    • Ryoku75 Ryoku75 on Jul 24, 2014

      Ditto, if we' re going to pull off maximum aero we need to ditch this notion that all cars need two grilles. Though there area few grilless-types like the Leaf.

  • Ryoku75 Ryoku75 on Jul 24, 2014

    Anyone seen one of those second gen Scion Xbs withe armor-all between both grilles? Seems to be where Toyotas going for their latest "design language". I think I prefer their styling when it was boring, Toyota trying to hip-ify its cars is like an old CEO trying to fit in at the skateboard ring.

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