Over the past week, two separate readers have emailed regarding the Lincoln MKC. “How can the most important Lincoln in years be hitting dealer lots,” asks one reader “and yet there’s zero marketing behind it?”
The most obvious answer seems to be a lack of supply. Automotive News shows just 300 units nationwide (or 12 days of supply) for the MKC. Industry sources I talked to suggest that Lincoln doesn’t want a marketing push that will get consumers excited for the car, only to have them show up at a dealer and find exactly zero units on hand to look at.
The other alternative theory being floated is that a last minute part change has led to unexpected delays – but our generally trustworthy sources have given no indication that this is the case.
Edit: From our colleagues at Autoblog comes this story. It seems that Lincoln is looking to avoid the same mistakes they made with the MKZ, where early advertising and a delayed roll-out led to less than desirable results.