There's A New Queen Of California

Derek Kreindler
by Derek Kreindler

Oh, California, the trend-setting coastal paradise that once sparked a revolution in the American car market. Fully half of cars sold in the Golden State are from Japanese brands, and for a couple of years, the top dog was the Toyota Prius – about as opposite as could be from the rest of the country, where the Ford F-Series reigns supreme. But there’s a new leader in the sales charts, and it’s a bit more mainstream (or “ normcore” as the kids are saying these days).

In the first few months of 2014, the Honda Accord has managed to displace the Toyota Prius as California’s best-selling car. The Los Angeles Times reports that 15,611 Accords have been sold, giving it a lead of roughly 300 units over the Prius. The Honda Civic, Toyota Camry and Toyota Corolla rounded out the top five.

That’s not to say that the race is wrapped up already: the Prius, or any of the other cars mentioned, could snatch the crown – no other nameplates have sold more than 10,000 units so far.

At 1.8 million units, California’s car market is bigger than Canada’s, and import brands make up nearly three quarters of all sales. But Chrysler saw a big gain in 2014, with Jeep sales up 57 percent, Ram trucks up 49 percent and Fiat up 78 percent. The big losers in California included Tesla, which saw a 36 percent drop in sales. Perhaps the novelty of being an “early adopter” is wearing off, at least until the Model X arrives next year.


Derek Kreindler
Derek Kreindler

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  • Gtrslngr Gtrslngr on May 15, 2014

    Vulpine - May I be the first to inform you that in fact a good 80% of the supposed SuperCharger stations TESLA and Elon Musk lay claim to do not in fact exist . Including each and every one within striking distance of my house . So much for Truth in Advertising when it comes to all things TESLA BTW - Do the research on EVs currently as well as their projected future . BMW , Toyota , Daimler and VW-Aui are all to a number bailing on them . No one new is coming up the ranks . TESLA et al sales are on the wane . Suffice it to say the Future doesn't look so very bright for any of them . You want to see the future ? Look no further than Hydrogen there Vulpine . And THAT ... you can take to the bank . Unlike EVs which are about to go bust Hint ; Like to know one good reason why ? Look no further than where Big Oil is putting their money [ thats for you as well MitchW ] Remembering . What Big Oil wants ... Big Oil always gets here in the US of A since the rise of Standard Oil . And Big Oil wants hydrogen . Because ... with little effort or investment they stand to cash in big time ... again ! And guess what else ? The major automotive manufactures want hydrogen as well . For very similar reasons [ if you comprehend how little it takes to convert an ICE to hydrogen ... as BMW has proven so well ] Sorry for raining on your EV parade Vulpine .... but its for your own and your wallets good .

    • Vulpine Vulpine on May 16, 2014

      "Vulpine - May I be the first to inform you that in fact a good 80% of the supposed SuperCharger stations TESLA and Elon Musk lay claim to do not in fact exist . " - Proof? Because I KNOW the ones in Newark, Delaware exist; I've seen them for myself. "BTW - Do the research on EVs currently as well as their projected future . BMW , Toyota , Daimler and VW-Aui are all to a number bailing on them . No one new is coming up the ranks . TESLA et al sales are on the wane . Suffice it to say the Future doesn't look so very bright for any of them ." - Really? Can you link us to this data? While I am aware that they're backing off from buying Tesla's batteries, I've not read where they're backing off from electric vehicles--the Prius is still an electric vehicle, as is the Volt. Meanwhile, there's a company in Denmark that plans to challenge the Tesla Roadster for BEV super car performance and expects to have the first prototype on the road within another year or two. He's currently using an old BMW platform as a test mule for his technologies and its performance would make even Jeremy Clarkson proud. "You want to see the future ? Look no further than Hydrogen there Vulpine . And THAT ... you can take to the bank . Unlike EVs which are about to go bust " - I have to look farther than Hydrogen; it's far from consumer-ready and it needs to build an infrastructure the same way Tesla is doing now. And the fuel cost will likely be higher than gasoline because current hydrogen extraction methods still use petroleum and fossil fuels for its source and takes more energy to extract. I'd say hydrogen is still 10-15 years down the road compared to Tesla in production today. "Hint ; Like to know one good reason why ? Look no further than where Big Oil is putting their money [ thats for you as well MitchW ] Remembering . What Big Oil wants ... Big Oil always gets here in the US of A since the rise of Standard Oil . And Big Oil wants hydrogen . Because ... with little effort or investment they stand to cash in big time ... again !" - Until they run out of petroleum from which to extract that hydrogen. Then where will they get it? Natural gas? So now they take away from the cleanest available fuel for steam-powered electrical generation and drive the price of NG up. No, what Big Oil wants is not always what Big Oil gets. Remember, Standard Oil got split up in the early part of the last century; it's not impossible that it could happen again. Sure, they have the money to invest, et al, but they have to do it in a way that doesn't LOOK like the abuse of monopoly power. Meanwhile, somebody thinking outside the box could make Big Oil irrelevant. "And guess what else ? The major automotive manufactures want hydrogen as well . For very similar reasons [ if you comprehend how little it takes to convert an ICE to hydrogen ... as BMW has proven so well }" - Really? They've proven it so well that they're selling hydrogen-powered cars to consumers already? Where? How efficient are they? How much does it cost to refuel them? If you ask me, the only thing they've proven is that it works--but then, CNG works too and that's a much older and readily accessible technology. Why aren't all vehicle going CNG? (I'll answer that for you, if you really want me to.)

  • 30-mile fetch 30-mile fetch on May 15, 2014

    The Prius makes sense for Southern California for reasons beyond image or politics. Hybrid mpg excels at city and stop-n-go. The handling and road noise are irrelevant when you never get to exceed 30mph on your commute. At some point, though, I'd do the math on how much of my life was spent creeping along at walking speed in a cheap plastic-lined Prius shell and I'd either have to move far, far away or buy a used Mercedes so at least I'd be wasting my life in a nicely-trimmed cocoon.

  • 71charger_fan 71charger_fan on May 16, 2014

    I've been inside exactly one Prius. That was last night. It was a new Prius V taxi from the airport to home. It was amazingly roomy inside, but the materials were very cheap and on par with an old Caliber (which are also amazingly roomy inside). I have zero desire to own one, but it rode nicely and swallowed four very large over-stuffed duffel bags without complaint. I did find it very noisy in the heavy rain though. There seemed to be no noise insulation behind the headliner at all.

  • Gtrslngr Gtrslngr on May 16, 2014

    TOTitan ; If you truly think that is the Faux side of me than obviously your overall knowledge of the economic situation in California is somewhat less than lacking . Fact is ... lets see now ... where did some of that information I posted about CA get verified lately . Hmmmn .... NYTimes - WSJ - CNBC Financial - two State of CA representatives - The Economist etc etc etc But hey ... did you perhaps also miss how even Silicon Valley is on the verge of a Real Estate bubble as well as a decline in hiring ? Bet you did ! But hey . You just keep on reading and believing what those Ivy Tower - deluded - agenda based - bought and paid for [ by the State of California ] Academic types are saying . Having done my time in the Ivy Tower myself .. lets see where that gets you ;-) As to my being Entertaining . Yeah ... if you consider Facts to be Entertaining ... then I guess I am . So be it . But anytime you'd like to bang heads on the facts TOTitan ... bring it on . I love a good fight ! But do bring forth evidence that is at least somewhat less 'circular' in nature [ rules of debate TOTitan ] as well as a bit more credible than some pretentious academic trying to make a name for him/herself . i mean honestly . If we're going to bang heads . At least make it entertaining if not challenging for me . That being only fair IMO PS; Getting a small idea yet of what you're coming up against TOTitan ?

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    • Lie2me Lie2me on May 16, 2014

      @Corey Lewis "Oh yes there was . WAS being the key word here . The 1st generation Us bound Avalon in fact being a decontented RWD Lexus LS . Look it up before sticking thy foot into it" -gtrslngr Kind of like dueling with an unarmed man

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