Strong sales of the WRX hatchback in America have led Subaru to re-consider their “sedan only” policy for the current generation WRX.
An Australian enthusiast site spoke to WRX Project General Manager Masuo Takatsu, who said that strong demand for the hatch in America (where it accounted for half of WRX sales) has led them to re-consider their plans
“We have received strong interest from the US, where the hatchback was 50 per cent (of previous-generation WRX sales), so we’re now considering. The main target for WRX is the US…Japan is number two, Australia number three. Basically, we target these three markets.”
Takatsu said that limited resources were behind the lack of a hatch at launch, and interestingly, a two-pedal variant of the STi. Subaru’s Australian arm eventually expects the CVT powered WRX to account for as much as 50 percent of WRX sales, though the hatch has always been a much weaker play.
Oddly, the 90+ percent take rate for the sedan in Australia runs counter to its competitors like the VW Golf GTI, Ford Focus ST and Renaultsport Megane, which are all hatches. On the other hand, Americans are notoriously fond of sedans, but are the biggers buyers of WRX hatchbacks.