A report in Automotive News Europe (courtesy of Bloomberg) highlights just how much growth potential there is for BMW in China. Karsten Engel, BMW’s top man in China told the outlet
“Strong growth in future will come from the smaller cities, and the strong growth will also come especially from the western region…There are 100 cities with more than a million inhabitants in China with no premium car dealers at all, so this shows the huge potential we’re having in this country,” he said in an interview in Beijing.
Put another way: in 1994, BMW sold 800 cars annually in China. Now, they sell about 900 per day.