By on July 12, 2013

TTAC_Canada-market-share-chart-by-brand-june-2013

Canada’s auto industry grew 1.3% in June 2013, an increase of a couple thousand vehicles. No brand sold more often than Ford. No manufacturer sold more vehicles than Ford Motor Company. No June in history saw Canadians buy more vehicles than they did last month.

Ford MoCo, the Chrysler Group, and General Motors combined to to own 46.4% of the market, up from 45.5% in June 2012. Their market share in the United States in June was 46.8%, up from 46.7% a year ago.

Although it’s becoming more and more difficult to perfectly determine (and agree on) what makes a passenger car qualify as passenger car, by the definitions of Canada’s Desrosiers Automotive Reports, car sales fell 4.9% in June, accounting for just 43.7% of the industry’s total volume, down from 46.6% a year ago.

This trend in the overall Canadian market is supported by the developments of Canada’s class-defining best sellers.

Canada’s perennial top-selling car, the Honda Civic, isn’t Canada’s most popular car in 2013. Although it held on for a narrow margin of victory in the month of June, outselling the Hyundai Elantra by 27 units, the Civic has managed to end the first half of 2013 as the second-best seller. Because of the Elantra’s growth? Well, yes, Elantra volume is up 12.8% this year. But the Civic, like the overarching passenger car category, is down this year. Its 11.2% drop equals 3599 fewer sales for Honda.

Moreover, the Civic hadn’t been selling as well last year as it had at the heights of 2006, 2007, and 2008, when more than 70,000 were sold annually. Honda Canada will have to work hard to sell more than 60,000 Civics this year.

Meanwhile, Canada’s consistently dominant utility vehicle, the Ford Escape – which didn’t sell more than 26,000 copies annually between 2004 and 2006, not more than 40,000 until 2010, and nearly equalled 2011’s total of 44,248 with 44,099 sales last year – has risen 12.7% in the first half of 2013. All brands haven’t reported their model-specific June numbers, but through May, Canada’s utility vehicle market was up 5.6%, a growth rate that was more than twice as healthy as that of the overall market.

And yes, even after a record 2012, Ford Canada is on pace to blow its own F-Series pickup truck sales record out of the water. Last month, Ford produced a record number of F-Series sales: 11,051, which accounts for 6.4% of the industry’s volume. Twelve trucks combined for a 9.5% increase in truck sales in June, ever so slightly better than the year-to-date improvement of 9.3%.

Nevertheless, although 175 out of every 1000 Canadian new vehicle buyers in Canada chooses a pickup truck, that still leaves plenty of room for far-flung corners of the market to create news, both good and bad.

Down 25.8% this year, Volvo reported its 14th consecutive year-over-year decrease in June. Porsche reported its 18th consecutive year-over-year increase. Jeep sold more Wranglers in June than any month in history. Subaru also set a June and first-half record – the Forester accounts for just under one-third of the brand’s Canadian sales.

Since we’re unable to eat at In-N-Out Burger and since we’ve only recently been offered a few Target locations, you would think Canadians would bask in the opportunity to buy cars Americans can’t have. (You wouldn’t actually think that, would you?) But the Chevrolet Orlando has plunged 48.9% in Canada this year, and fell 77.8% to 125 units in June, the Orlando’s lowest total since its first month on sale, September 2011.

Is this because of the arrival of the second iteration of another car Americans can’t buy? Kia Rondo sales jumped 117% to 945 units in June. For perspective, consider that Honda sold 1125 Odysseys, Toyota sold 1327 Siennas, Dodge sold 4278 Grand Caravans, and Mazda 5 sells fell 50% to 233. And what of the Chevrolet Trax, an inexpensive Buick Encore? June sales shot up to 982 units, the Trax’s best month yet. 3711 have been sold since January. Buick has sold 1344 Encores; 237 in June.

Clearly the growth in auto sales in Canada has slowed, but it’s important to keep in mind that the market hadn’t declined as drastically as the U.S. market did, post-recession. Watchful eyes will be trained to look out for worse decreases among cars or, perhaps, a slowing of the Ford F-Series and Ram P/U when the new GM truck twins hit full stride. Crew cab versions went on sale in late June.

FULL TABLE:

Canada_market-share-best-sellers-by-segment-June-2013

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7 Comments on “Canada Sales Recap: June 2013...”


  • avatar
    Secret Hi5

    It seems everyone is distracted by That Other Article (250+ comments there!).

    Do you think the recent floods in Toronto damaged enough vehicles that there will be a slight increase in sales in the near future?

    • 0 avatar
      Freddy M

      Good question. But I suspect that the number of cars that were destroyed wasn’t that much more significant than the property damage people have sustained including my friends.

      That said, we all know Ferrari will sell at least one more California because of it.

    • 0 avatar
      oldguy

      Many more sales to come as a result of the weather in southern Alberta.

      • 0 avatar
        DeadWeight

        Living in metro Detroit, I’ve been to Canada often, and find Canadians to be typically more reserved, more polite, and to have an almost learned helplessness mannerism about them.

        This may help explain why Ford, which now sells 6 of the 10 LEAST RELIABLE vehicles one can purchase today (and yes, this index includes JLR products), according to the latest data from Consumer Reports, sells many vehicles in the Great White North.

        http://www.autoguide.com/auto-news/2013/05/top-10-least-reliable-cars-and-trucks.html

        I liken this, in a similar manner, to the Brits’ masochistic love of all things Volkswagen.

        And before the Ford Fanboys chime in with hollow excuses of “[I]t’s all MyFordTouch’s fault!,” no…no it’s not. Not by a mile.

        Grenading transmissions
        Grenading/Combusting engines
        Dreadful fit & finish
        Fail-tastic cooling systems
        Electrical problems
        A plethora of other MECHANICAL ISSUES

  • avatar
    olddavid

    Even though I am a dual citizen, I am always surprised at the small population of Canada, given its geographic size. I’m guessing several states have larger markets than the country, given that they have larger populations. However, I am willing to bet their fleet sales are outsized in ratio to the populace due to their resource extraction and farming economies. The two years I worked fleet out of Calgary (’86-87), I’ll bet Johnson Controls and Schlumberger each purchased 1000 trucks. I would expect that number dwarfs most states of any size. In those days, everyone was an expanding buyer if oil broke the $30/bbl.threshhold, and an idle bankruptcy looking to happen when under $25. Of course, it took only 69 cents to buy a Canadian dollar, so many fleet buyers would purchase loaded up SuperCabs, put an MPH speedometer in them, and import them to the U.S., undercutting U.S. dealer invoice by as much as 10%. We spent several months verifying registrations as Ford was really pissed and threatening franchises, even though Canadian law made it virtually a toothless threat. Truly a “hero on the 31st – zero on the 1st” scenario. I kind of miss the action of witnessing fortunes made and lost in the span of the same year. And, of course, drinking my breakfast during Stampede. Totally acceptable in Calgary during those 10 days. Really.

  • avatar
    gslippy

    I do wonder how that untouchable Rondo would do in the US. The former version was nice and roomy.

  • avatar
    billfrombuckhead

    Chrysler Canada Reports Growth of 11 Per Cent in June

    Best Calendar-year-to-date Sales Results Since 2000

    43 consecutive months of year-over-year sales growth – longest growth streak in company’s history
    26,222 vehicles sold; an increase of 11 per cent over June 2012 sales
    All-time sales record for Jeep® Wrangler
    June sales records set for Ram truck, Chrysler 200, Town & Country, Dodge Journey, Avenger and Jeep Grand Cherokee
    Jeep brand sales up 29 per cent
    Passenger car sales up 46 per cent over June 2012 sales
    Chrysler Canada has gained the most market share in Canada in 2013
    July 3, 2013 , Windsor, Ontario - Chrysler Canada today announced its 43rd consecutive month of year-over-year sales growth, representing the longest sales streak in the company’s history. June 2013 sales were 26,222 compared with 23,705 vehicles sold in June 2012, which represents an 11 per cent increase.

    “2013 marks the best half-way point in the year for Chrysler Canada since 2000,” said Dave Buckingham, Chief Operating Officer, Chrysler Canada. ”With the record growth we are experiencing on the car side of our business, we’ve really rounded out our portfolio and established ourselves nicely in all vehicle segments.”

    Passenger car sales at Chrysler Canada are up an incredible 46 per cent, compared with sales results from the same period, one year ago. June was a massive sales month for our mid-size sedans with 1,468 Chrysler 200 and 1,000 Dodge Avenger sold, compared with 1,192 and 315 sold in June of 2012. This represents a June record for Chrysler 200, and triples Dodge Avenger sales results from where they were, just one year ago. Further, these results solidify Chrysler Canada as the number one seller of mid-size cars in Canada.

    http://media.chrysler.com/newsrelease.do;jsessionid=013F0A184A3F1F75580AB1EFE2E0A5D7?&id=14525&mid=2

    Chrysler’s also doing well in Canada. Just saying.


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