Nissan/Renault Join The Kit Car Age

Bertel Schmitt
by Bertel Schmitt

The first CMF-based cars will be produced in a new section of Nissan’s plant in Chennai, India

As you know, TTAC has been following the modularization trend in the industry with great interest. At TTAC, you received an early heads-up on Volkswagen’s MQB kit architecture four years ago, and we followed it ever since. TTAC was one of the first to tell you that Toyota is working on its own kit architecture, called “Toyota New Global Architecture,” TNGA for short. More than a year ago, we told you about Nissan’s Common Module Family (CMF). Now, everybody is talking about kits and modules. Let’s talk a little more.

Yesterday, the Renault/Nissan Alliance formally announced what you had known for more than a year: That it will base future generations of their cars on “a Common Module Family (CMF,) an engineering architecture that covers Renault/Nissan Alliance vehicles, from one or more segments, based on the assembly of compatible Big Modules: engine bay, cockpit, front underbody, rear underbody and electrical/electronic architecture.”

Let’s cover a few things that may went overlooked.

Nissan/Renault is going to great pains to underline that “CMF is not a platform.” Technically less astute may not know the difference, and the kit-have-nots eagerly exploit this lack of know-how.

Again: A kit and its modules are not a platform by another name. You build on a platform, but you build with kits. Their modules plug together. Or as Nissan/Renault says: “A platform is a horizontal segmentation; a CMF is a cross-sector concept.”

A lot has been said about the phenomenal savings these kit architectures bring, and some said this is hype. It is important to understand where the savings are. Nissan/Renault expect a “20%-30% cost reduction in component purchasing.” And they hope for a “30-40% cost reduction in product + process engineering.” In other words: Some parts that go in a car should cost less, and the upfront development costs will be reduced. The car itself will not cost 30 percent less to produce.

A year ago, the people I talked to at Nissan already had said that government demands on safety and fuel efficiency raise the cost of a car, and that the savings from standardization pay for compliance with government rules.

New kit architectures also demand new factories – or completely rebuilt ones. Nissan/Renault stress that CMF is united with AIMS, a.k.a. the “Alliance Integrated Manufacturing System.” This process, says Nissan/Renault, “enables the same product to be manufactured at several different sites or many products to be manufactured at a single site. It simplifies planning, facilitates management, enables adjustments to global capacity and lowers entry costs.”

In other words: You no longer dedicate a plant to a car, you dedicate it to the kit architecture.

Interestingly, the first plant geared up for CMF will be Nissan’s new plant in Chennai, India, where, even more interestingly, the first new budget priced Datsuns will roll off the assembly line next month – and with it the beginnings of a new global small car.

Having covered the road to kits for the last four years, TTAC will hit the road and be in Chennai when the plant opens. TTAC will also be in Wolfsburg this coming week to hear more about Volkswagen’s MQB, MLB, MSB kit architectures (and maybe, report from the back seat of the Golf GTD, and the XL-1 – if it would have a back seat.)

Our jetlag, your gain.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Npaladin2000 Npaladin2000 on Jun 20, 2013

    You know, this whole kit/common-platform thing was really started by Subaru. How long did they have a single car platform, with slight modifications to create all their other models?

  • Type57SC Type57SC on Jun 26, 2013

    Is there a reason other than journalistic differentiation that you keep calling them kits instead of modules?

  • MaintenanceCosts I wish more vehicles in our market would be at or under 70" wide. Narrowness makes everything easier in the city.
  • El scotto They should be supping with a very, very long spoon.
  • El scotto [list=1][*]Please make an EV that's not butt-ugly. Not Jaguar gorgeous but Buick handsome will do.[/*][*] For all the golf cart dudes: A Tesla S in Plaid mode will be the fastest ride you'll ever take.[/*][*]We have actual EV owners posting on here. Just calmly stated facts and real world experience. This always seems to bring out those who would argue math.[/*][/list=1]For some people an EV will never do, too far out in the country, taking trips where an EV will need recharged, etc. If you own a home and can charge overnight an EV makes perfect sense. You're refueling while you're sleeping.My condo association is allowing owners to install chargers. You have to pay all of the owners of the parking spaces the new electric service will cross. Suggested fee is 100$ and the one getting a charger pays all the legal and filing fees. I held out for a bottle of 30 year old single malt.Perhaps high end apartments will feature reserved parking spaces with chargers in the future. Until then non home owners are relying on public charge and one of my neighbors is in IT and he charges at work. It's call a perk.I don't see company owned delivery vehicles that are EV's. The USPS and the smiley boxes should be the 1st to do this. Nor are any of our mega car dealerships doing this and but of course advertising this fact.I think a great many of the EV haters haven't came to the self-actualization that no one really cares what you drive. I can respect and appreciate what you drive but if I was pushed to answer, no I really don't care what you drive. Before everyone goes into umbrage over my last sentence, I still like cars. Especially yours.I have heated tiles in my bathroom and my kitchen. The two places you're most likely to be barefoot. An EV may fall into to the one less thing to mess with for many people.Macallan for those who were wondering.
  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
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