After California, let’s go all the way to the East Coast and the Big Apple because I have some exclusive, rare and detailed car sales data for New York!
One thing is certain, New York loves Japan and Honda… and not so much cowboys pick-up trucks…
For the very first time on The TruthAboutCars, I can share with you detailed car sales data for New York City, the largest of 211 DMA (Designated Market Areas) in the USA, representing 7.8 percent of overall US sales in 2012, 1.8 point more than runner-up Los Angeles.
And what a different market it is!
Structurally, one the main characteristics of the New York market is its bias towards luxury vehicles and leases. The luxury segment is twice as big in New York as it is everywhere else, representing one in every four sales, and 45 percent of all new vehicle transactions in New York are leases vs. 16 percent elsewhere.
If General Motors and Ford are the two biggest automakers (not brands) outside of New York, they are nowhere to be seen in the New York Top 5, with Fiat-Chrysler passing them to rank #5 below 4 Asian makers: Honda dominates with 17.6% share followed by Toyota at 14.3%, Nissan at 11.2% and Hyundai at 9.5%… The brands ranking is very similar and crowns Honda at 15.1% ahead of Toyota at 11.3% and Nissan at 9.2%… Not particularly fans of American cars, those New Yorkers!
In terms of formats, here too are some significant differences between New York and the rest of the US. For example, pick-up trucks are the 4th most popular segment overall in the US but only 14th in New York. Illustrating this, if the Ford F-Series and Chevrolet Silverado frankly dominate the sales charts outside of New York, they rank respectively #32 and #53 in New York…
There is indeed a big surprise atop the New York models ranking: the podium is 100% Honda!
The Accord is the most popular vehicle in the Big Apple by far with an impressive 4.8 percent share, followed by the CR-V and Civic. In fact, as expected given the automakers and brands rankings detailed above, there are no American cars in the Top 5, with the Hyundai Sonata taking the 4th spot followed by the Toyota Camry…
Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars Blog, dedicated to counting cars all over the world.
The data from this post is sourced with POLK.