April U.S. Car Sales

Bertel Schmitt
by Bertel Schmitt

April is Detroit month. Strong sales of pickups and crossovers bring double digit gains to Detroit while other brands lag. Final table, courtesy of Automotive New [sub].

April 2013 U.S. Auto Sales

AutomakerApril 2013April 2012Pct. chng.th>4 month


20134 month


2012Pct. chng.BMW Group29,09526,8728%108,304102,8385% BMW division23,22521,06210%88,12782,6117% Mini5,7865,7311%19,84119,9110% Rolls-Royce84796%3363166%BMW Group29,09526,8728%108,304102,8385%Chrysler Group156,698141,16511%585,050539,2169% Chrysler Division27,83631,879–13%107,520111,217–3% Dodge53,41345,24818%212,164171,47024% Dodge/Ram85,53766,75328%323,642262,47023% Fiat3,8993,8491%13,51112,6996% Jeep39,42638,6842%140,377152,830–8% Ram32,12421,50549%111,47891,00023%Chrysler Group156,698141,16511%585,050539,2169%Daimler AG26,15725,0724%101,37191,99610% Maybach–4–100%–16–100% Mercedes-Benz25,49024,3045%98,51188,95211% Smart USA667764–13%2,8603,028–6%Daimler AG26,15725,0724%101,37191,99610%Ford Motor Co.211,984179,65818%808,800717,48013% Ford division204,369173,35018%785,286690,33614% Lincoln7,6156,30821%23,51427,144–13%Ford211,984179,65818%808,800717,48013%General Motors237,646213,38711%902,609821,70710% Buick17,15715,44611%64,77752,78223% Cadillac13,2309,85134%55,94240,81737% Chevrolet172,460155,48711%642,164603,6216% GMC34,79932,6037%139,726124,48712%General Motors237,646213,38711%902,609821,70710%Honda (American)130,999122,0127%468,650442,1776% Acura13,89912,17514%48,85242,98014% Honda Division117,100109,8377%419,798399,1975%Honda (American)130,999122,0127%468,650442,1776%Hyundai Group110,871109,8141%402,133411,447–2% Hyundai division63,31562,2642%227,645225,8371% Kia47,55647,5500%174,488185,610–6%Hyundai Group110,871109,8141%402,133411,447–2%Jaguar Land Rover4,6844,3657%20,68818,35213% Jaguar1,1411,0736%4,7264,4017% Land Rover3,5433,2928%15,96213,95114%Jaguar Land Rover4,6844,3657%20,68818,35213%Maserati204232–12%753834–10%Maserati204232–12%753834–10%Mazda19,89421,506–8%98,177103,529–5%Mazda19,89421,506–8%98,177103,529–5%Mitsubishi4,4615,280–16%20,45721,887–7%Mitsubishi4,4615,280–16%20,45721,887–7%Nissan87,84771,32923%406,128393,6903% Infiniti7,8447,12910%35,22033,3496% Nissan Division80,00364,20025%370,908360,3413%Nissan87,84771,32923%406,128393,6903%Subaru32,94326,31025%125,470106,87817%Subaru32,94326,31025%125,470106,87817%Suzuki*–1,773–100%5,9468,335–29%Suzuki*–1,773–100%5,9468,335–29%Toyota176,160178,044–1%705,604665,3276% Lexus18,09117,5513%74,83166,64712% Scion5,6975,5034%22,07420,6747% Toyota division152,372154,990–2%608,699578,0065% Toyota/Scion158,069160,493–2%630,773598,6805%Toyota176,160178,044–1%705,604665,3276%Volkswagen51,08652,729–3%193,811184,3105% Audi13,15711,52114%47,34340,99116% Bentley2072032%78165320% Lamborghini*46437%1841727% Porsche4,0323,43717%13,68110,59629% VW division33,64437,525–10%131,822131,8980%Volkswagen51,08652,729–3%193,811184,3105%Volvo Cars NA4,4644,848–8%19,57121,265–8%Volvo Cars NA4,4644,848–8%19,57121,265–8%2532453%1,0129803%TOTAL1,285,4461,184,6419%4,974,5344,652,2487%
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Billfrombuckhead Billfrombuckhead on May 02, 2013

    The Detroit 3 all gained marketshare against the Japanese for the first time in 20 years.

    • See 1 previous
    • SherbornSean SherbornSean on May 02, 2013

      The Big 3 gained marketshare, kind of. I don't have model breakouts, but from what I can see, the uptick for Ford, GM and Chrysler is in pickup trucks, driven by recoveries in energy and construction industries buying fleet vehicles. I would be surprised to see that those 3 were gaining share in retail sales, let alone retail autos.

  • BrianL BrianL on May 02, 2013

    How did Toyota shrink in a market that grew 9%?

  • MaintenanceCosts An LA house is a much better investment.
  • FreedMike That's a crudload of fast for that kind of money. I wonder if you can shut off the one pedal driving system.
  • Tassos Elon’s father was my favourite boss. It’s a shame the wokes in South Africa took away his very-happy workforce. They were always free to leave, we just couldn’t guarantee their safety once they left.
  • Tassos If I win this giveaway I will trade my poor but attractive neighbour for pickled herring and aluminum-free deodorant.
  • Shipwright One point missed is that part (not sure how much)of the new plant will be built using foreign labour.
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