By on May 1, 2013

April is Detroit month. Strong sales of pickups and crossovers bring double digit gains to Detroit while other brands lag. Final table, courtesy of Automotive New [sub].

April 2013 U.S. Auto Sales

Automaker April 2013 April 2012 Pct. chng.th> 4 month
2013
4 month
2012
Pct. chng.
BMW Group 29,095 26,872 8% 108,304 102,838 5%
    BMW division 23,225 21,062 10% 88,127 82,611 7%
    Mini 5,786 5,731 1% 19,841 19,911 0%
    Rolls-Royce 84 79 6% 336 316 6%
BMW Group 29,095 26,872 8% 108,304 102,838 5%
Chrysler Group 156,698 141,165 11% 585,050 539,216 9%
    Chrysler Division 27,836 31,879 –13% 107,520 111,217 –3%
    Dodge 53,413 45,248 18% 212,164 171,470 24%
    Dodge/Ram 85,537 66,753 28% 323,642 262,470 23%
    Fiat 3,899 3,849 1% 13,511 12,699 6%
    Jeep 39,426 38,684 2% 140,377 152,830 –8%
    Ram 32,124 21,505 49% 111,478 91,000 23%
Chrysler Group 156,698 141,165 11% 585,050 539,216 9%
Daimler AG 26,157 25,072 4% 101,371 91,996 10%
    Maybach 4 –100% 16 –100%
    Mercedes-Benz 25,490 24,304 5% 98,511 88,952 11%
    Smart USA 667 764 –13% 2,860 3,028 –6%
Daimler AG 26,157 25,072 4% 101,371 91,996 10%
Ford Motor Co. 211,984 179,658 18% 808,800 717,480 13%
    Ford division 204,369 173,350 18% 785,286 690,336 14%
    Lincoln 7,615 6,308 21% 23,514 27,144 –13%
Ford 211,984 179,658 18% 808,800 717,480 13%
General Motors 237,646 213,387 11% 902,609 821,707 10%
    Buick 17,157 15,446 11% 64,777 52,782 23%
    Cadillac 13,230 9,851 34% 55,942 40,817 37%
    Chevrolet 172,460 155,487 11% 642,164 603,621 6%
    GMC 34,799 32,603 7% 139,726 124,487 12%
General Motors 237,646 213,387 11% 902,609 821,707 10%
Honda (American) 130,999 122,012 7% 468,650 442,177 6%
    Acura 13,899 12,175 14% 48,852 42,980 14%
    Honda Division 117,100 109,837 7% 419,798 399,197 5%
Honda (American) 130,999 122,012 7% 468,650 442,177 6%
Hyundai Group 110,871 109,814 1% 402,133 411,447 –2%
    Hyundai division 63,315 62,264 2% 227,645 225,837 1%
    Kia 47,556 47,550 0% 174,488 185,610 –6%
Hyundai Group 110,871 109,814 1% 402,133 411,447 –2%
Jaguar Land Rover 4,684 4,365 7% 20,688 18,352 13%
    Jaguar 1,141 1,073 6% 4,726 4,401 7%
    Land Rover 3,543 3,292 8% 15,962 13,951 14%
Jaguar Land Rover 4,684 4,365 7% 20,688 18,352 13%
Maserati 204 232 –12% 753 834 –10%
Maserati 204 232 –12% 753 834 –10%
Mazda 19,894 21,506 –8% 98,177 103,529 –5%
Mazda 19,894 21,506 –8% 98,177 103,529 –5%
Mitsubishi 4,461 5,280 –16% 20,457 21,887 –7%
Mitsubishi 4,461 5,280 –16% 20,457 21,887 –7%
Nissan 87,847 71,329 23% 406,128 393,690 3%
    Infiniti 7,844 7,129 10% 35,220 33,349 6%
    Nissan Division 80,003 64,200 25% 370,908 360,341 3%
Nissan 87,847 71,329 23% 406,128 393,690 3%
Subaru 32,943 26,310 25% 125,470 106,878 17%
Subaru 32,943 26,310 25% 125,470 106,878 17%
Suzuki* 1,773 –100% 5,946 8,335 –29%
Suzuki* 1,773 –100% 5,946 8,335 –29%
Toyota 176,160 178,044 –1% 705,604 665,327 6%
    Lexus 18,091 17,551 3% 74,831 66,647 12%
    Scion 5,697 5,503 4% 22,074 20,674 7%
    Toyota division 152,372 154,990 –2% 608,699 578,006 5%
    Toyota/Scion 158,069 160,493 –2% 630,773 598,680 5%
Toyota 176,160 178,044 –1% 705,604 665,327 6%
Volkswagen 51,086 52,729 –3% 193,811 184,310 5%
    Audi 13,157 11,521 14% 47,343 40,991 16%
    Bentley 207 203 2% 781 653 20%
    Lamborghini* 46 43 7% 184 172 7%
    Porsche 4,032 3,437 17% 13,681 10,596 29%
    VW division 33,644 37,525 –10% 131,822 131,898 0%
Volkswagen 51,086 52,729 –3% 193,811 184,310 5%
Volvo Cars NA 4,464 4,848 –8% 19,571 21,265 –8%
Volvo Cars NA 4,464 4,848 –8% 19,571 21,265 –8%
253 245 3% 1,012 980 3%
TOTAL 1,285,446 1,184,641 9% 4,974,534 4,652,248 7%
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24 Comments on “April U.S. Car Sales...”


  • avatar
    mike978

    “April is Detroit month” (along with February and March), for those manufacturers a good year so far with above market growth.

    http://www.thetruthaboutcars.com/2013/04/march-2013-u-s-car-sales/
    http://www.thetruthaboutcars.com/2013/03/february-u-s-car-sales/#more-479603

  • avatar
    TheEndlessEnigma

    And it was not 3 years ago we were awash with those saying Chrysler would never sell more than 80,000 cars a month. Glad to see all those naysayers were incorrect on that one.

  • avatar
    thornmark

    April 2013

    Accord Sales: 33,500 – lowest incentives and highest retail% in class

    Fusion Sales: 26,722 – Ford is historically huge in fleet sales

    Altima Sales: 21,991 – cutting prices

    Camry Sales: “top” 30,000 – seems iffy

    Sonata Sales: 16,077 – down big time

    According to the WSJ, the Accord was easily the best selling midsize in the 1st quarter, retail:
    http://online.wsj.com/article/SB10001424127887323335404578443504074481608.html

    The Camry was about 25+% fleet in 1st qtr. Amazing.

    • 0 avatar
      mike978

      Amazing indeed since Toyota has really turned up the incentives on the Camry with 5 years 0% finance (0% used to be very rare for them), a new national sales event (ToyotaTime) in addition to the usual annual Toyotathon. Then you can get extra money off 2013′s through Edmunds 9Altima and Sonata do this too).
      Accord fully deserves it first place and does it well (retail, low incentives, although still cheap financing).
      Would be interesting to know Fusion fleet sales %, it may not be as high as thought.

      • 0 avatar
        RS

        It would be interesting to know % of fleet sales for all brands/models. Is there a good online source for that info?

        • 0 avatar
          jaje

          It would be very useful to have fleet % also included in this list. Toyota and Nissan do a lot of rental fleet sales as well as the Detroit 3 (however some Detroit models seems solely destined for fleet sales like the outgoing Impala).

          I’ve been a big naysayer of Hondas for a while but their sales tend to be primarily retail and the fleet sales they do is mainly to government / corporate which still is often higher transaction fee than rental fleets.

          • 0 avatar
            mike978

            At least the monthly GM figures freely available detail number of total sales and number of retail sales. So you can workout the fleet sales – not all fleet will be rental.

    • 0 avatar
      bd2

      Take out fleet sales to corporate and govt. fleets and Ford’s fleet % is more in line with Toyota’s.

      Hyundai has allocated more production to the Elantra which is why Sonata sales have dipped while Elantra sales have risen.

  • avatar
    Dave M.

    Accord is due it’s props. The new one is overall highly competent and decent looking. Plus it’s a Honda…..

    • 0 avatar
      wmba

      Agree about the Accord, it’s quite a nice car. I could carp about the el cheapo door arm rests and the dust shelf in scratchable black plastic leading to the tunnel from which the nav unit glowers in old fashioned typeface.

      But then I visited the Toyota dealer and sat in a new Camry. OMG. I fled for the front door of the showroom to escape, pausing only ten seconds to glance inside a Lexus ES. Argh! The hard plastic blight is spreading!

      However, Accord sales are DOWN for April, year over year, by 5.3%. Which, judging by truck and SUV sales increases, means that more and more folk are living out their “driving a school bus” fantasy at 4 bucks a gallon.

      The economy must be looking up.

  • avatar
    Speed3

    Hmm…seems like the VW brand is losing steam. What happened to that amazing game changing Passat?

    I predict luxury sales will be BMW, closely followed by Mercedes, then Lexus. The real drama will be the race for 4th between Audi, Acura, and Cadillac (I’m assuming we aren’t going to count Buick, right?).

    Chrysler also looks to be comfortably in 4th overall with Nissan and Hyundai trying to take 5th from Honda. I wouldn’t be surprised if Chrysler was able to claw its way back to 3rd sometime depending on how well Maserati, Alfa, and Fiat sales do (and assuming we include these in its total).

    • 0 avatar
      mike978

      Why not count Buick if you are counting Acura. they cover a similar segment – witness ILX vs Verano and TSX vs Regal.

    • 0 avatar
      hreardon

      I don’t think the Passat could be considered a ‘game changer’ other than to say that it was completely different from any other VW product sold in Europe wearing the “Passat” badge.

      The big issues VW faces are:

      1. Competition in the midize segment is fierce and between product like the new Accord, Fusion, Altima or Mazda 6, the new Passat’s only major selling points are a massive backseat and the TDI powertrain. Othwerise there is nothing exciting about it.

      2. Ditto for the Jetta.

      3. Tiguan is still sorely overpriced and under-contented for the market it is intended. I’d still take a CRV any day of the week over the Tig.

      4. VW will be Golf and GTI-less for the next year here in North America. The big drop in GTI sales is likely a result of the enthusiasts putting their purchases on hold. I think Volkswagen made a big mistake by pre-announcing the Mark 7 Golf/GTI for the NA market more than a year before its on-sale date.

      5. Audi is still holding its own, and if sources are to be believed, NA sales are partially supply limited especially for the Q5 and A6.

      6. Audi is sorely in need of the A3 sedan and Q3 crossover. The sedan won’t be here until February-April 2014 and the Q3, at earliest, will be summer/autumn 2014. These two product will add another 20,000-30,000 units annually in North America.

      In short, Volkswagen has the bigger issues. Audi will likely reach its sales targets within the next three years, but Volkswagen is goign to really have to give customers a reason, outside of slick marketing, to buy their product. Volkswagen’s push to de-content and match the Japanese on price is leaving them in a dangerous position where there is little incentive to buy the VW over the comparable Japanese offering.

      • 0 avatar
        mike978

        Very good synopsis of VW’s problems. The midsize market is very fresh, but so is the Passat (and Camry which came out the same time). Less than two years old and newer than the Hyundai/Kia twins. SV is correct about fuel economy being a big problem for them.

        As for point 4, even if VW had not pre-announced it enthusiasts would still know that the new GTi is available in Europe and read UK reviews a year ahead. That is the power of the internet.

      • 0 avatar
        Ubermensch

        Pretty good synopsis hreardon. The (well deserved)VW pessimist in me simply thinks that VW greatly over-estimated just how gullible the American public is to buy-up cheap, de-contented, mediocre cars simply because they have a German logo on the grill. Not sure if VW is aware, but most people that have even a passing knowledge of cars have heard at least a few horror stories of VW ownership. I have two co-workers that recently bought a Passat and a Jetta, and yes, they are both car ignorant. One buying the Jetta TDI over the far superior Golf TDI simply because it has a slightly larger rear seat that he hardly ever uses. The cheapness/crappiness of that car, particularly the interior is shocking for ANY brand, let alone VW.

        • 0 avatar
          hreardon

          Ubermensch -

          Thanks. My take is that there were a few strategic decisions going on at VW that have led to the current product lineup:

          1. The need to return NA operations to profitability
          2. The perception that Americans want big, cushy cars (See: Camry)
          3. The perception that Americans don’t care about soft-touch plastics and interior design as much as size and fuel economy
          4. To make room in the lineup for Audi to move downmarket with the forthcoming A3 sedan

          Overall, a lot of the decisions make sense but what I think Volkswagen failed to take into consideration is the ferocity and speed with which the midsize and compact segments have evolved. The new Passat and Jetta are aimed at Camry, Accord, Civic and Carolla buyers, and these new models have gained some good traction – but it looks like they’ve saturated that market.

          VWs used to be more fashionable, hip and upscale compared to the competition. Now they’re Camcordorolla wannabes that do nothing to stir the soul.

          I think they’ve definitely tried to move VW’s mass market brands downmarket to make more room (and profit) for Audi’s forthcoming A3 sedan and Q3 crossover, but VW will have to work very hard to give consumers a solid reason to choose the comparable VW over Honda or Toyota. VW needs to offer something unique in this space or risk becoming a me-too brand.

    • 0 avatar
      SV

      Both the Jetta and the Passat would benefit greatly from something better than the 2.5 five-cylinder which, while good on power, is not very fuel-efficient. The new 1.8 turbo should feature in both pretty soon, I believe. At the same time, a refresh and materials upgrade (especially in the Jetta) would do nicely. Add a more US-appropriate small SUV and VW should be in pretty good shape.

      • 0 avatar
        hreardon

        The new 1.8 will help, but as you mention, VW needs more than just a new powertrain to fix the problems with the Jetta and Passat.

        The big growth will come in 2014-2015 with the upcoming Tiguan replacement. The new Golf and GTI will probably be much bigger sellers than in the past, the new Tig will follow the Jetta-program to better compete with the CRV and RAV4.

        But even with new product they’re going to need to offer a lot more to US consumers to break them out of their current sales bracket.

  • avatar
    mike978

    I am wondering why there is not the normal snark that we have come to love and expect when the monthly figures come out. Didn`t happen in February or March either for some reason, what could it be?

  • avatar
    chicagoland

    Camry have become today’s 1992 Taurus, fleet queens, and ‘blow out sales’ to stay at #1. Also the dull car no one can find in a parking lot. Go to airports, and see all the Cam-rollas heading to ‘Rental Car Return’.

    I drive past O’Hare Int’l daily, and many of the bar coded cars are Toyotas, Nissans, or Hyundais, along with the usual Avengers and Malibus. Not as many Fusions as 2010-12.

    Accords are hot cakes, many new ones with dealer plate frames. I’ve never seen an Accord rental at OHare. Civics, yeah.

  • avatar
    billfrombuckhead

    The Detroit 3 all gained marketshare against the Japanese for the first time in 20 years.

    • 0 avatar
      mike978

      And yet no TTAC snark pointed in the direction of Toyota, umm.

    • 0 avatar
      SherbornSean

      The Big 3 gained marketshare, kind of. I don’t have model breakouts, but from what I can see, the uptick for Ford, GM and Chrysler is in pickup trucks, driven by recoveries in energy and construction industries buying fleet vehicles. I would be surprised to see that those 3 were gaining share in retail sales, let alone retail autos.

  • avatar
    BrianL

    How did Toyota shrink in a market that grew 9%?


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