Corolla Vs. Cube: Why Choose Boring?

Doug DeMuro
by Doug DeMuro

I recently inherited a Nissan Cube from my brother. When I tell people this, they have two distinct reactions. For anyone who isn’t into cars, it’s: “Your brother died?” Car people, however, usually respond with: “You have a Nissan Cube?” This is the same reaction that non-car people tend to have when I explain my brother did not die, but rather moved to Los Angeles, where his soul will.

People just don’t like the plucky little Cube, whether it’s my friends (“Why do you still have that thing?”) or my neighbors, one of whom left a note under the wipers asking me to move it away from the unrestricted street parking spots in front of his house. Truly. This actually occurred. Perhaps the worst reaction is from other Cube owners, who occasionally wave, reminding me that I can be seen driving the thing.

As you can imagine, I’m not the Cube’s biggest fan either. There’s a fuzzy piece of shag carpeting on the dashboard (the “Cube pubes”) that seems like it might keep sunglasses from sliding around, until you turn it over to reveal a warning label that says – truly – “Caution: Do not place anything on this product.”

The headliner is rippled, presumably after the designer got high (this part is definitely true) and, faced with the munchies, decided to pay homage to the Lays potato chip (this part is probably true). The rear is asymmetrical (see: the designer got high). There’s a cupholder to the left of the steering wheel. And, five carwashes later, my Cube still smells like my brother’s dog no matter how many times I tell my passengers “it’s probably you.”

But can we all agree it’s better than a Toyota Corolla?

I talked my brother into the Cube three years ago when his budget for a new car was around $15,000. He has since upgraded to a Nissan Xterra, apparently eager to reclaim some of the manhood he lost driving the Cube. But as I reconsider the situation, I don’t think I would’ve done it any differently. Except maybe I wouldn’t have left those retaliatory death threats under my neighbor’s windshield wipers.

At $15,000, you have two basic choices when shopping for a nearly new, reliable, fuel efficient car. You can go the boring route and buy a Civic, a Corolla, a Focus, or some sort of Hyundai that vaguely resembles some sort of Kia. Or, you can go the interesting route, which involves the Kia Soul, the Scion xB, and – of course – the beloved Cube.

For my money, it’s the Cube every time.

My thought process is quite simple, which won’t surprise regular readers. As mentioned, the two cars cost about the same, provided we assume ego damage can’t be measured financially. Fuel economy is also the same, in part thanks to the Cube’s smooth, spry CVT. Whrrrrrrrrrrr. (Before you say anything, consider this: the warranty on Nissan’s CVTs was extended to 10 years or 150,000 miles. That means I will probably get at least two transmissions for free!)

So what distinguishes the Cube from its dull sedan rivals? For one: it’s more practical. Put the seats down and you can get whatever you want in the thing. Based on the smell, for instance, mine once hosted a competition to see how many dogs can fit inside a Nissan Cube.

But most importantly, the Cube is unique. If you’re like most car enthusiasts, you probably spend a lot of time complaining about a) speed cameras, and b) how boring you find cars like the Corolla. The Cube is the antidote: it is decidedly not boring and – for those of you who don’t like the CVT – yes, there was a three-pedal version.

Same fuel economy, same price, more practical, more unique. Sounds great!

Except, the simple reality is, it just doesn’t sound so great to most drivers, even if they say it does. One of the universal automotive truths I’ve discovered in the last few years is this: people talk about how they don’t want to be just like everyone else. People complain about how everyone else is just like everyone else. People say they’re going to be different from everyone else. And then people go out and by the same car as … everyone else.

In other words, the Cube is the car for those few drivers who actually want to break the mold set by everyone else. Maybe that’s why other Cube drivers wave: to celebrate the fact that we think differently from everyone else. In exactly the same way.

Doug DeMuro operates PlaysWithCars.com. He’s owned an E63 AMG wagon, road-tripped across the US in a Lotus without air conditioning, and posted a six-minute lap time on the Circuit de Monaco in a rented Ford Fiesta. One year after becoming Porsche Cars North America’s youngest manager, he quit to become a writer. His parents are very disappointed.

Doug DeMuro
Doug DeMuro

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  • Mvoss Mvoss on Apr 05, 2013

    C'mon, Doug! There's a reason it's probably not driven very much. Just like other car guys, I see a car as a representation of your personality. When people see you driving a cube, they don't see you as the guy who roadtripped in the Lotus; they see you as the complete opposite. BUT, you do have a point. It IS better than a Corolla. The problem with the Corolla is not only is it incredibly boring, but it's also driven everywhere. Just like one of the guys said in a previous comment, a manual Hyundai Accent or something is infinitely better than either vehicle. If I were in the market for a box on wheels, though, I'd go with a Kia Soul over this thing.

  • Corntrollio Corntrollio on Apr 08, 2013

    Is there a reason Doug's latest post disappeared -- the "please build me a..." one?

  • MaintenanceCosts Other sources seem to think that the "electric Highlander" will be built on TNGA and that the other 3-row will be on an all-new EV-specific platform. In that case, why bother building the first one at all?
  • THX1136 Two thoughts as I read through the article. 1) I really like the fins on this compared to the others. For me this is a jet while the others were propeller driven craft in appearance.2) The mention of the wider whitewalls brought to mind a vague memory. After the wider version fell out of favor I seem to remember that one could buy add-on wide whitewalls only that fit on top of the tire so the older look could be maintained. I remember they would look relatively okay until the add-on would start to ripple and bow out indicating their exact nature. Thanks for the write up, Corey. Looking forward to what's next.
  • Analoggrotto It's bad enough we have to read your endless Hyundai Kia Genesis shilling, we don't want to hear actually it too. We spend good money on speakers, headphones and amplifiers!
  • Redapple2 Worthy of a book
  • Pig_Iron This message is for Matthew Guy. I just want to say thank you for the photo article titled Tailgate Party: Ford Talks Truck Innovations. It was really interesting. I did not see on the home page and almost would have missed it. I think it should be posted like Corey's Cadillac series. 🙂
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