Chicago Auto Show: 2014 Nissan Nismo

Alex L. Dykes
by Alex L. Dykes

Nissan’s motorsports division doesn’t think it has enough brand awareness in America. To counter this perception, Nissan tossed out a few NISMO (NISsan MOtorsports) models at the Chicago Auto Show. First up we have the Juke NISMO which is Nissan’s oddly shaped small crossover vehicle. The NISMO treatment makes the Juke look even more conspicuous on American roads with shapes and styles never before seen on a production vehicle. Whatever you do, don’t look up Juke in the Urban Dictionary while at work.


Thankfully the NISMO package isn’t just a styling exercise, Nissan also tosses in some cabin upgrades, faux-suede trim and a power boost. The same 1.6L engine is found under the funky hood but now cranks out 197HP and 184 lb-ft of torque. The CVT and 5-speed manual remain the only transmission options and of course AWD can be had for a price. While this is a far cry from the fire-breathing Juke R, it may help you escape the hoards of villagers with pitchforks.

Far more attractive is the Nissan 370Z NISMO gets extensive braking, suspension and styling tweaks in addition to a 350HP version of Nissan’s 3.7L V6 engine. Nissan promises improved downforce and even more fun out on the track. That should just about compensate for the extra 6.2 inches in length the NISMO Z brings to your garage. (Thank the re-tweaked front end for that.)






Alex L. Dykes
Alex L. Dykes

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  • Bnolt Bnolt on Feb 07, 2013

    Egads! The latest and possibly greatest example of why I sometimes long for the days when all you could get were sealed beams. Just because you can form plastic into odd, disturbing shapes, doesn't mean you should.

  • Speed3 Speed3 on Feb 08, 2013

    I shall call you the Nissan Jismo. Wah wah...

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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